Apple published a new page to explain 11 common app rejection reasons for a couple of weeks ago. Among these reasons, all the details about design, technical, and content criteria are considered to review apps. Additionally, Apple created a graph to visually display the number of apps rejected by Apple according to the top 10 rejection reasons from August 21, 2014 to August 28, 2014. You can find the graph and top 10 reasons below. There are 4 critical rejection reasons that have the highest percentages among these subjects.


  1. Incomplete Information / Description and Misleading Users

Users should find whatever they are looking for about your app! Apple views the qualified information needed as vital. This information consists of all the details about the app and can be divided into several categories as Description, What’s New and Compatibility Information. In the Description section, you need to describe all the parts of the app like buttons, features and how to use it. It is one of the most critical parts of persuading users to use your app. Grab people’s emotions via sentences, show your super powers and give them anything they need! You can go through 5 Tips for Writing Killer App Descriptions to gain a deep insight into how to write an amazing description. If there are requirements and rules for your app, share them with your audience. When giving information, don’t forget to embed your long tail keywords inside. But be careful! Do not make people become irritated with your content.

You should also be careful about meeting the expectations you’ve created for your app. Don’t mislead your users! This will cause your app to become blacklisted and restricted by Apple. Provide what you promise, or just promise what you provide.


2. User Interface

First impressions are the most lasting and an app’s design is its first impression. When an app welcomes an audience, it should have a refined, user-friendly and clean interface to improve user experience. So how can you create a UI which will be liked by both users and Apple? Great user experience parameters are not complicated, but they are detailed. They include everything users experience.

In order to make it more meaningful, let’s divide all the details into four parts.

  • The first is text. You need to consider text format, color, contrast between text color and background, size and spacing.
  • The second one is images. You should use high resolution versions of images to avoid distortion.
  • Third is about tapping and the touch experience. Don’t make people sweat while using your app because of buttons and hard-to-use alarm clocks or calendars. There are ideal dimensions for buttons in apps, so consider them while designing your app.
  • Lastly, the organization of your app. Users want an easy-to-use app to use on a happy note. Give them a truly aligned and organized app.

For more detailed information, you can visit UI Design Do’s and Don’ts of Apple.

3.Bugs and Unfinished Apps

Apple doesn’t accept the beta, trial or demo versions of apps. Because of that, be sure that you have finished all the steps and your app is completely ready for review. In this regard, the most problematic part is bugs. You should check and find hidden bugs and fix them before submitting. To get the best results, you need to form test scenarios and different test environments. After pointing out all the bugs and fixing them for all devices, check the other parameters Apple watches out for and then submit.

These rejection reasons don’t simply pertain to Apple – Google also has such restrictions. Keep in touch to learn more about the roadmap of effective app store optimization.

If you have any questions, comments, or simply something to say, feel free to share it below.