Since last year, Apple has invested so much in Search Ads but more than Apple, the app publishers has been investing a great cumulative amount. Even though it is a low-budget in-store advertising platform, the overall importance and popularity of Search Ads is increasing among the publishers and many impressions are being gathered via this […]
Continue Reading »How Will iOS 12 Affect App Store Impressions and Conversions?
Apple has recently released iOS 12, the upgraded operating system for iOS devices! It came with some minor tweaks compared to the iOS 11. As we have previously discussed in our iOS11 post in the App Store comprehensively, we prepared this new post to discuss the potential effects of the updates that Apple made […]
Continue Reading »7 Reasons Why Your App Downloads are Dropping
Your app is going full speed ahead and suddenly you realize that your app downloads are dropping. Or, you haven’t experienced such a drop but one day you might wake up to bad news too. No matter the size of your app business, sudden drops in download numbers is an issue any app publisher can […]
Continue Reading »Organic vs Inorganic App Installs, Finding the Perfect Balance
After launching your app, every decision you make is crucial for the success of your app. You can think that the process of turning an idea into something marketable is challenging by itself. Still, you should also know that it is just the beginning. In this journey, organic vs inorganic app installs are two essential […]
Continue Reading »Updates to Market Intelligence and a Brand-New Feature!
Hey there! As we have been meticulously developing our product these days, we are happy to come back with the announcement of a set of new features around our Market Intelligence tool. Previously, the Market Intelligence consisted of two main sections, namely the App Analysis and the Top Apps features. These were providing our users […]
Continue Reading »Introduction to App Marketing, ASO University: Chapter 1
Introduction to App Marketing A great product is always the backbone of a successful business. No matter the industry, the first step for a successful and strong business comes from a great product. Without it, no business has the chance of striving for too long. However, despite being the backbone of a successful business, a […]
Continue Reading »Influencer Marketing and the Success of ‘Getting Over It’.
Last week, the mobile version of the game called ‘Getting Over It’ was launched and within its first week of launch. The app soared to the top of the charts. When we got curious about how it achieved such a high level of growth, we realized that this might be the result of a quite […]
Continue Reading »Black Hat ASO
Apple Store Optimization (ASO) is the process of improving your app’s visibility and conversion rates in the app stores. The ASO is not a simple process, not a one-time job, […]
Continue Reading »