“If you know the enemy and know yourself, you need not fear the result of a hundred battles” – Sun Tzu
Creating a mobile app and marketing it can be stressful. In order to reduce your stress and give your app the best shot at success, you will need to eliminate as many variables as possible.
This means tracking competing apps.
When you track your competition, you will understand where they are strong and where they are weak. Then you can learn from their strengths and try to exploit their weaknesses.
With Mobile Action, you can view a full analysis report of your competing mobile apps, for free. You can track an unlimited number of apps, so be sure to track all of your apps too!
In this post, we will show you how to track your competitor’s mobile app in a few easy steps. Then we will show you what kind of information you can get after you track your competitors.
1. Sign Up For a Free Mobile Action Account
To get started, click here to sign up for a free Mobile Action account.
Enter your basic information and a little information about your mobile app. This will help us give you useful suggestions that can improve your app’s visibility.
Adding your mobile app to your account will automatically help you generate a free analysis report for your app and automatically help you determine a list of competitors. In addition, Mobile Action will provide with you a list of recommended keywords so you can improve your ASO.
…and of course, no credit card required!
2. Add an App
Now search for a competing app at the top of the screen and select it.
When you find one, you will see some basic information about the app. Then click on the Track as competitor button to track it as a competitor.
To track your own apps, click on the Add to watchlist button.
Remember, since we allow you to track unlimited apps, you can track as many of your apps as you want. But for now, let’s just track one app and move on to your competitors.
3. Click Competitor Analysis and Start Tracking
Once you have a couple of apps tracked, click ASO Intelligence in the menu on the left side of the screen. Under ASO Intelligence, locate the Competitor Analysis module.
A list of competitors will load up and you will see a “track” button next to each competitor. Look through the list of competitors and click track more apps that you want to keep track of.
The more the better 🙂
4. Competitor Analysis Time!
Now that you’re tracking your competitors, you will be able to see their App Visibility Score and much more. Visibility Score is a key metric that shows you how easy it to find an app across all global app stores.
Click on the name of each app and you will see their App Report. The report allows you to see the category rankings history, reviews and Visibility Score history of an app.
If you upgrade to one of our paid plans, you can also see download and revenue estimates.That is completely optional, of course.
Now you have in-depth knowledge of your competitors app in less than 5 minutes!
Tracking your competitors is vital to understanding why they are successful and where you can get a competitive advantage. If you aren’t tracking your competitors, be sure to get started right now.
App tracking is free and unlimited, so there’s no excuse 🙂