Those who speak foreign languages know it very well:
- Even if you speak a foreign language very well, you probably know that every expression doesn’t correspond to a sensible statement in another language.
- In terms of cultural differences, each word and saying have their own impact and profoundness.
The App Store provides services in 40 languages in more than 150 countries. Do you have an anticipation about how app localization can directly impact your download rates? Regarding our recent research, we found that almost one week later after taking steps toward app localization in an iPhone App, the subsequent download rates in that same country increased by 130% on average and revenue rates also increased by 25%.
Considering the aforementioned findings, we can easily say that app localization can be a necessity even for your home country. From the perspective of a mobile entrepreneur, this is a significant concern that should be addressed. When you come up with an app in a foreign locale, you may generally just consider your home country’s particular culture. However, if you want to effectively enter another country’s mobile market, you ought to consider their mindset and culture as well.
Fun fact: Many companies don’t ponder about app localization and even though they succeeded big time in their home turf, they can’t reach the same level of achievement in other countries’ market because of this reason.
Fortunately, as Mobile Action, we got you covered!
How to Localize Your App
If you have no idea about what your goal is or what the right country is, (although this is not an effective way of getting solid download rates) you may choose to implement app localization in popular countries like Spain, England, Germany. If you face with a peculiar stagnancy in download rates, then it’s time to localize your app in detail.
One other point before engaging in app localization is to also be sure that your app is internationalized. Internationalization is the process of making your app eligible for localization. It’s the process of coding your app in such a way that you can easily switch the language of it without too much hustle.
Before you launch your app, you should be really sure that the tool you use isn’t just a basic tool. You might be tempted to apply to translation apps or websites like Google Translate. We suggest you to stay away from these methods as the outcome is often quite poor. Your best bet is to hire native speakers who would know the best way to localize your app.
Keyword Localization: Beyond knowing the exact counterparts of words in a foreign language, choosing the right keywords plays a key role in increasing your download and conversion rates. In this regard, Mobile Action’s Keyword Tools offers you unique opportunities. While you’re localizing your app, Mobile Action provides you with a chance to make crystal clear decisions.
- You are able to see all top keywords in each country you selected. Aldo, depending on your app, you can see how you rank for each keyword in detail.
- However, ASO Intelligence is just one of these blessed products. The Localization tool is a great way of helping your localization efforts as it provides you the complete list of active localizations of any app. In addition to that, you are also able to see what steps they have taken and how have they localized their apps in different localizations.
You are just one click away from achieving your app localization goals with Mobile Action
By using our Localization tool, you can see if your competitors have localized their apps and if they have in what way they have done so.
Let’s localize! But, where?
The step of choosing the best possible localization can be tricky sometimes. But, by using our Localization tool you can take safer steps. Basically, check the countries that your closest competitors have the highest category rankings and best review & ratings.
Furthermore, you can check the top charts of each country and see what type of apps are downloaded the most in those countries and how those apps are localized in those countries.
After app localization, how do we acquire our first users?
Fast forward, you have localized your app but where is all those users? As Pablo Picasso once said: “Good artists copy, great artists steal”. This time you should go one step further and try to do both at the same time:
- With our Keyword Suggestion feature, look at your app’s direct competitor and try to steal some traffic. Also look carefully: What are their top keywords? Which keywords bring them the most traffic? You can use Keyword Intelligence feature to see which words you should be using on your keyword spot.
- Mobile Action dashboard has a different keyword pool for every country. Take advantage of this and try different keywords from this pool. Also look at your reviews, they are also categorized by country. You can see how you can use Review Analysis in our previous blog post.
The Best Localized Icon Design: In fact, your app icon design should be global and local at the same time. That’s what marketers call “glocal” in the last decades. It should be fresh, inspiring, but at the same time, all segments of your audience should find something that belongs to them in your icon.
In the reality, your icon’s design impacts your target audience more than you think. Because of that, if you want to be a global brand in all stores and many countries, you should have an icon which resonates with every customer from all around the world. If you need some inspiration to create your own brand icon you should take a look at; Creational and other resources to help you during the process.
The Key to Get More Users In Another Country’s Store
You can see every app localization process as an adventure for each different country market. So don’t limit your thinking on localization steps. Because localization doesn’t soleley include your app’s keywords. Entering a foreign locale may require more than that in order to get more downloads.
Localization starts with translating the language of the app and it extends to adapting all the other elements (keywords, description, icons, images, video, keywords, and even the name of the app) to be a tight fit with your target audience. But before you get down to the work of optimization and localization, the most significant aspects of your app to be more aligned with culture and preferences in your target countries, you need to double-check whether it’s worth the venture.
As you can observe below, an app we localized for several countries almost doubled their ranking performance. All of a sudden, we started to get more traffic from almost all over the world, not just a specific country.
It’s not hard to get the results you want with localization
Clarifying The Extent of App Localization
Tinder is one of the most popular dating apps in global markets. What does Tinder owe its success?
Well, there is no single answer but, certainly, one of the aspects is good app localization. You can see that their screenshots for Japan and say, United Kingdom are very different.
Tinder’s screenshots for Japanese App Store
Tinder’s UK screenshots
Tinder Spain screenshots
Tinder localized its screenshots to optimize it’s ASO for different markets. You should consider adjusting your screenshots as well. You can get more info about screenshots in one of our recent blog posts App Store Basics: Screenshot Guide for Apps
There are many ways to make that process even more simple. Apple supplies a list of vendors you can request. We detected some of them.
- Smartling- https://www.smartling.com/
- LocalEyes – http://www.localeyes.com/Home
More on Knowing Your Audience
In order to figure out where should you localize your app, you can learn where your downloads come from all around the world and then elaborately work on there. Do you think it is enough for us? No! There is always more than more at Mobile Action.
You can also compare apps’ audience user demographics and cross-app adoption side by side. Before localizing your app, by considering regions where your competitor apps’ active, you can prepare a better strategy for your app.
Review Analysis Advantage
Let’s check out your review analysis from different regions and see potential localized keyword. It gives you the advantage of getting more downloads from repeated words.
Tracking your review keywords may give an idea of how should you choose right keywords and what you are targeting.
Besides that, even you make some mistakes about localization strategy, you can take a quick feedback from your users. So as like elders say:
Mistakes are our teachers!
Do you want to learn more about how to localize your app? Request a demo now!