The above chart shows the Top 10 Fitness Apps Worldwide in March 2020 for the App Store, Google Play Store, and both stores combined. The apps are sorted based on their estimated download numbers. Since Google Play has a larger audience, winners of the Google Play Store were also winners in the overall section. When looked closely, there’s an obvious dominance of the apps of Leap Fitness Group in the Google Play Store while in the App Store, there seems to be more of a variety with different app publishers.
Home Workout is the most downloaded fitness app in the Google Play Store and in the overall. In second place in overall is again another app, Lose Weight App for Men, by the same publisher, Leap Fitness Group.
When we look at the apps from Leap Fitness Group, we see that they’re aimed more towards a specific audience or a goal, they’ve used words like “for men”, “for women”, whereas the apps in the App Store seem to be more in general fitness.
Let’s see together how one of Leap Fitness Group’s apps, Lose Weight App for Men got ahead in the charts, organically with their Visibility and Localization strategies.
Visibility Around the World
Let’s take a look at the Visibility Map from our new Visibility Report tool from our ASO Intelligence first. In this map, you are not only able to see your app’s visibility around the world but compare it to a competitor’s. The darker the color, the higher the visibility score is for a country. And as we can see Lose Weight App for Men shows an overwhelming dominance in the map when compared with its competitor, Muscle Booster. Below the map is the graph that shows us both apps’ Visibility Chart for a selected country and date range. Let’s go with the US as both apps seem to be active there. Even at its lowest visibility point in March, it was still significantly higher than its competitor, Muscle Booster, for the US.
Visibility Scores for Countries
Let’s go over to our new tool Visibility Report, to see their localization performance distribution now.
The graph above breaks down the localization performances of apps, in this case, it’s Lose Weight App for Men and Muscle Booster who was 7th place overall. As seen above, you can also view your selected competitor apps in visibility score tiers. For each visibility score tier, we are able to see the number of countries that Lose Weight App for Men’s visibility is between the range of. Lose Weight App for Men shows 80 visibility scores in 16 countries currently, while it’s competitor Muscle Booster stayed below 80. Some of these countries are listed below with the visibility score details.
Lose Weight App for Men has achieved a visibility score above 80 in multiple countries and we can come to the conclusion that it has done localization well with its ASO strategies.
A strategy that Leap Fitness Group uses on its app, Lose Weight App for Men might be the localization.
Looking at the Audience Geography chart above, from App Analysis in Market Intelligence tool, we can see that Lose Weight App for Men is most active in India, USA, Russia, and then Brasil. Basically, it’s used all around the world.
When we go over to the Localization tool in ASO Intelligence, we can see what countries Lose Weight App for Men has localized in. As seen above the green indicates app title and description to be localized and Lose Weight App for Men has done this for a lot of countries.
Leap Fitness’s Lose Weight App for Men seems to be doing a good job with its visibility around the world and its localization.
Fitness apps are all the talk right now, and all over the world too. So localizing your fitness app, or any app for that matter is a smart thing to do, now more than ever. As with the quarantine that has passed a month’s period now, people are finding comfort in food. But the rise in fitness apps is showing us that they might be trying to balance the carbs, with the squats. 🙂
We hope you enjoyed this blog post. All the download data is sourced using our Market Intelligence and ASO Intelligence and product. Our users are able to see Revenue estimations, Daily Active Users (DAU), Monthly Active Users (MAU), and Audience Geography. We offer this data as a dashboard in our Market Intelligence Plan.
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