App Store Weekly Digest #2 – October 16, 2018

2 min read

In the second issue of our App Store Weekly Digest series, we’re continuing to curate the most noteworthy news from the mobile world. This week’s notable stories included;

  • New data revealing a 22% jump in the global app revenues,
  • Surprising Apple App Store share in this revenue, which is 96% more than Google Play Store,
  • Increasing spending in the mobile ad space, which is 30% more compared to the last year
  • And Apple’s rumored acquisition of a music analytics startup called Asaii.

Let’s give a first-hand look at the news directly from their sources.

App revenue jumps 22% to reach $18b, and Apple widens its lead over Google


More than $18b was spent on apps over the past three months, which is over 22% more than was estimated to be spent this time last year. Apple has also widened its lead over Google Play.

The difference between revenue earned in the App Store over Google Play is now 94%, the highest recorded since 2014. This comes from fewer downloads too, with 7.6 billion apps downloaded during Q3 this year in the App Store, and 19.5 billion from Google Play.


Online video ad spend to jump 30% in 2018


Online video advertising spend is set to increase 30% to $27.82 billion in 2018, according to eMarketer’s latest forecast. The research firm predicts that video ads will make up 25% of US digital ad expenditure.


Video drives digital ad spend growth in the UK to £6.4 billion during H1 2018


UK advertisers spent £6.4 billion on digital ads during the first half of 2018, marking a growth of 15% year-on-year, according to the latest report from the Interactive Advertising Bureau (IAB) UK and PwC Digital.

Mobile to account for 71% of digital ads in India by 2023


Mobile is now estimated to account for 71% of total digital advertising spending in India in 2023, according to the latest report from Strategy Analytics.

Facebook’s gaming hub launches into beta on Android


From the screenshots, you can see how the app lets users tap navigation buttons at the top to find streamers to watch, or to view those streamers they’re already following, among other things. They can also participate in live conversations during gameplay with other viewers. Here, they can react to the stream using Facebook’s standard emoticon set of likes, hearts, haha’s and others.


Snapchat becomes the mobile HBO with 12 daily scripted Original shows


Snapchat Originals

Today Snapchat unveiled its fall slate of a dozen “Original” video shows including its first scripted programs from top producers like Keeping Up With The Kardashians creator Bunim/Murray and Friday Night Lights writer Carter Harris. There’s the supernatural soap opera Dead Girls Detective Agency, college comedy Co-Ed, and a docuseries about the “cash me outside” girl Bringing Up Bhabie.

The Snapchat Originals will appear in Discover, which will soon have a dedicated section for Shows, as well as new permanent Show Profile pages available through Snapchat search where users can sign up for push notifications when each episode is released.


Palm returns with a smaller smartphone to go with your normal one


Palm phone

Palm, best known as the pioneering manufacturer of the first mainstream personal digital assistant (PDA) in the early ’00s, is making a comeback with a new phone. The new phone is about the size of a credit card and is supposed to work in tandem with your existing regular-sized smartphone.


Apple hired the founders of a music startup that says it can find ‘the next Justin Bieber’


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Apple has bought music analytics firm Asaii for under $100 million, Axios reports. Apple declined to comment or confirm the Axios report. TechCrunch reports that Apple hired the company’s founders. Asaii’s website says it can “find the next Justin Bieber, before anyone else.” Apple is investing in companies with unique music data to improve its Apple Music product, which has fewer subscribers than Spotify.



Top Charts of October 16, 2018 from Mobile Action


App Store Top Charts [Click to Enlarge]


Play Store Top Charts [Click to Enlarge]

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