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App Store Weekly Digest #7 – November 20, 2018

3 min read

As we are approaching towards the Black Friday and the Christmas, the online shopping is leading the user behavior in many aspects. This week’s Digest offers new insights on how the mobile advertising tools and e-commerce structures are utilized by the mobile apps and how the user reaction to them is increasing day-by-day.

Please check the sources to the headlines to read the full stories. Enjoy!

Instagram launches new shopping tools for brands


Just in time for the busy holiday season, Instagram has launched new shopping tools that make it easier for brands to redirect users to their products and make faster transactions.

The expansion means that Instagram users can now save shoppable posts to dedicated certain Shopping collection, which means that they can return to saved items later. This offers an opportunity to create to create a ‘wish list’ on the app.

In a blog post, the company wrote:

With the holidays just around the corner, we’re making it easier than ever to turn to Instagram for all of your holiday shopping needs. […] Whether you’re treating yourself or shopping for loved ones, these updates unlock new ways to discover and connect with the brands and products that inspire you.


1 in 6 millennials will do more holiday shopping on mobile than last year


Holiday shoppers have a “mobility mindset” that’s demonstrated in their growing dependence on smartphones to find and pay for gifts. About one in six (16%) of millennials plan to make more direct mobile purchases this holiday season than last year, compared to 13% of Gen Xers and 7% of baby boomers, according to a survey by Oath, Verizon’s advertising and media unit, shared with Mobile Marketer.

Tumblr is missing from Apple’s App Store


Tumblr’s iOS app is missing from Apple’s App Store. Tumblr says that it is “working to resolve an issue with the iOS app,” but it’s not clear if the app is missing from the store because it was removed by Apple, or by Tumblr itself.


Mark Zuckerberg reportedly ordered all Facebook executives to use Android phones


Facebook CEO Mark Zuckerberg ordered his management team to only use Android phones, according to The New York Times. The decision reportedly occurred after Apple CEO Tim Cook criticized Facebook in an MSNBC interview for being a service that traffics “in your personal life.”


In 2019, 65% of digital ads will be traded programmatically


Programmatic trading of digital ads continues to rise with 65% of all ad expenditure in 2019 being traded programmatically, according to Zenith Media’s latest Programmatic Marketing Forecasts.

In 2019, advertisers are projected to spend $84 billion programmatically, up from $70 billion in 2018, representing 62% of digital media expenditure.

Meanwhile, the trend is likely to continue to $98 billion in 2020, at which point programmatic will account for 68% of digital media ad spending including mobile, social and video ad formats.

Netflix is testing a mobile-only subscription to make its service more affordable


Netflix app icon

Netflix is testing a cut-price mobile-only subscription as it explores new packages aimed at widening its appeal in Asia and other emerging markets.

CEO Reed Hastings told Bloomberg last week that the company would test lower-priced packages and it hasn’t taken long for those experiments to come to light. The first reports are from Malaysia, where Netflix quietly rolled out a mobile-only tier priced at RM17, or around $4, each month. That’s half the price of the company’s next cheapest package — ‘Basic’ — which retails for RM33, or around $7.90, per month in Malaysia.


Bamboo rolls out analysis tool for Google Universal App Campaigns


Bamboo, the start-up that creates paid social programmes for mobile-first, has just announced the launch of its first product, Cupboard – a reporting automation and analysis tool for Google Universal App Campaigns (UACs).

The company explains that Cupboard was created out of the need to save time on reporting for Google UACs.

Deloitte Survey: Smartphones Continue to Reign Supreme as Consumers’ Preferred Device


With an estimated 270 million Americans viewing their smartphones about 14 billion times per day, the smartphone continues to reign supreme as consumers’ preferred device for online actions, as well as for controlling and monitoring many daily activities, according to Deloitte’s U.S. edition of the “2018 Global Mobile Consumer Survey.” This year smartphone penetration rose to 85 percent, up 3 percent from 2017, with the strongest growth among U.S. consumers aged 45 and over.


Mobile accounts for over 60% of digital and video ad revenue in US


Digital ad revenues in the US during the first six months of 2018 increased to $49.5 billion, representing a 23% increase over 2017 (up from $40.3 billion), according to the Interactive Advertising Bureau US’s (IAB)  latest Advertising Revenue Report.

The increase has been partly attributed to a rise in mCommerce with more consumers now adapting to the use of mobile devices to shop.

Mobile video represents 53% of video impressions says PubMatic research


Mobile video advertising is among the fastest drivers of digital video ad revenue, according to new data published by PubMatic. Indeed mobile video is considered the fastest growing video type as an increasing number of mobile users are using their devices to stream video content.

More than half of video impressions are now monetised via mobile devices with mobile video now representing 53% of video impressions on PubMatic’s platform.

Investments & New Promising Apps

  • Credit score and personal finance app Bonifyhas secured funding from Santander InnoVentures (SIV), the banking group’s fintech venture capital fund.
  • Crisp, a new app-only supermarket, has officially launched its service in the Netherlands after securing €3 million in seed funding. The money came from “renowned” Dutch entrepreneurs and private investors.
  • Meditation app Simple Habit has raised $10 million in Series A funding led by Silicon Valley-based venture capital firm Foundation Capital.
  • Portal, an ad-free social video app, has officially launched to the public and announced it has closed a $4.2 million seed funding round.
  • Genies brings lifelike avatars to other apps with $10M from celebrities.
  • Plastiq raises $27M at 2X+ value to let you pay for anything on credit.


Top Charts of November 20, 2018 from Mobile Action


App Store Top Charts [Click to Enlarge]



Play Store Top Charts [Click to Enlarge]


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