Let’s face it… Although looks can be deceiving, they can still be very important; especially in App Store Optimization. With this post, we will explore how creating Google Play Store screenshots can boost your app downloads.
Even if you have the best app in your category, people only have a few seconds to decide if they should download your app or not. Therefore, if your app store listing looks bad, they will probably pass on your app and download one of your competitors.
In order to compete in the crowded app stores, you need to make sure that every controllable aspect of your app appeals to your target audience. This means optimizing assets like your Google Play Store screenshots.
If you have already mastered app store keyword optimization then what’s the big deal? Well… just because people can find your app doesn’t mean they will download it… In fact, screenshots are one of the key factors in determining if someone will download your app or not.
In this post, we will show you how to make the very best screenshot for the Google Play app store. We will also give you some examples that will help you understand best practices.
Google Play Screenshot Sizes and Restrictions: Google Play Store Screenshots
Before you start applying App Store Optimization steps, Google has a set of guidelines that every developer must conform to.
Google Play has more slots for screenshots than Apple.
In the Play Store, you are allowed to add up to 8 screenshots of your app. If you have a preview video as well, the video will always show up in the first spot.
With these shots, you are trying to give a basic overview of the app, promote your selling points, showcase different functionalities within the app and basically sell the app.
Q: Why are screenshots important?
A: What is the number one metric affected by App Store Optimization and in particular screenshot optimization? Let me give you a hint: conversion rate.
Apple and Google do not rank your app higher for its optimal screenshots, but the users who have already discovered your app will likely notice a good looking set of screenshots.
Screenshots simply convey what we can expect from a particular app. Because most people will not necessarily read the app descriptions in App Store and Play Store, screenshots become a powerful weapon to get your users to look for more info or simply download your app to give it a shot.
Q: Which factors should I consider while choosing my Google Play Store screenshots?
A: Do not forget: Your aim is not to simply demonstrate your or your UI Team’s artistic capabilities. Though your screenshots should be visually appealing, they should first and foremost display the selling points of your app. Every aspect must contribute to your download numbers.
- Use all your screenshots. That means you should have exactly 8screenshots on your iOS app.
- You have to bear in mind that on your app’s page, only the first and second images are visible. For the rest, you have to scroll right. So the intuitive thing to do is to put your winner shot in the first place.
- Keep it simple. Your screenshots should be self explanatory. You might utilize some text and refer to different points while using an in-app screenshot.
- Experiment with your screenshots until you find a consistent strategy. There are many mobile app A/B testing tools out there in the market.
- Not every market is the same. You should respond to the needs of your target users. The user experience while using Tinder would not be the same in Sweden and Pakistan. Optimize your screenshots to get adjusted to multiple markets.
- When dealing with mobile growth, always keep in mind that the pace of change is faster than the rest of the technology world. A fact may become obsolete when you wake up the other day. Always stay in close contact with your subject matter.
Spotify Google Play Screenshot Study
Spotify is one of the most downloaded apps in the U.S. App Store.
As they have somewhat recently integrated many more podcasts onto their platform, they show off on the first page that they are a streaming service for music and podcasts.
The next screenshot is meant to be displayed beside the first one, and then the viewer will have to swype to see the rest. These subsequent screenshots focus on the features of the app. They keep the underlying colors and patterns from the first two in the background for the sake of unity but go into more detail of the apps’ features.
The green is Spotify’s signature color, and they must have found that the blue suited their selected screenshots the best as well as giving off the message they wanted to portray about their company.
Medium manages to take the same standard strategy for app store screenshots and make them look totally fresh and avant-garde. They do this in three very simple ways.
Firstly, they have a serif font. Though this seems very simple, serifs aren’t very common in digital media. Usually people will go for a friendly but geometrical font. Though these are manageable and modern looking, they have been used to the point of being repetitive.
This Serif font gives a serious tone that says “News” but then is balanced out by the playful but professional colors chosen for the background. These colors combined with the font signal to the potential user that this is an app that takes its journalism seriously but also pays attention to fashion, the arts, culture and design.
This message is further amplified by the fact that they chose to use some of their selling points as a design element. We can see the all caps words written in all caps, being cut off as they are meant more as design elements than text to read, but simultaneously remaining legible enough that they are showing off the contents of their sight.
table and works like magic.
Google Play Screenshot Generator
If you are struggling to get started, there are quite a few sites that can help you generate screenshots.
Preview, for example, will let you completely build and customize your screenshots for the Play Store or the App Store. It will also let you test it for multiple devices. You can also have your graphic designer plan these out, but if you don’t have one as part of your still-growing team, a generator like this could be a good option.
Vertical or Horizontal Screenshots?
Cheap tricks or Competence?
“Why the heck do we care about whether my screenshots are horizontal or vertical? Is it going to make a difference anyway?” You know, they say that the whole is more than the sum of the parts.
Screenshots are an important part of your ASO efforts. If they are not complete, there will be no integrity in your work. Plus, often things you do in the User Acquisition department would look futile, because their value is understood later on.
A vertical shot may let your users see a part of your other screenshot, but a horizontal one will cover the whole screenshot space. There is no absolute best practice about this.
If you want to demonstrate more than one aspect at first sight, go for two vertical screenshots. If you have a nice video description for your app, you should use the video. For your ASO efforts, you have to take everything into consideration and this is one of its best examples.
Using a Video or Not
Comparison of Clash of Clans, Clash Royale and Eternity Warriors
Clash of Clans and Eternity Warriors used their space to add a video. If you are a game developer, using a video makes more sense. Why? People want to see the gameplay, and if you can attract their attention with a nice teaser, you can easily increase your conversion rate.
Clash Royale, on the other hand, opted to use two vertical Google Play Store screenshots and no video. Using a video in the Games category is usually considered an App Store Optimization best practice.
Before You Go…
Hope you liked our post about creating Google Play Store screenshots to boost app downloads. Keep in mind that App Store Optimization takes time. Click the link to get more information about Google Play Store ASO.
Google Play Store screenshots are just one part of your app’s visual wherewithal. Areas such as app icon, in-app graphics, and even animations remain to be taken further advantage of. To sum up, here are the App Store Optimization Screenshot Golden Rules:
- Study Google’s marketing guidelines to avoid encountering a bad surprise.
- Use all of your screenshot space.
- If you are a game developer, consider adding a gameplay video.
- Clarify the experience that the user might expect.
- Always put your winner shot first.
- Go for vertical screenshots unless you have a phenomenal horizontal shot.
- Make sure your app page complies with other elements.
- Choose your screenshots so that they truly represent what your users are going to encounter.
If you liked this informative post about Google Play Store screenshots and want to look further into what your competitors in either store have for their screenshots, please feel free to sign up for a demo.