In: App News & Analysis

Google Play Short Description Keywords
Do Google Play App Short Description Keywords Help Search Rankings?
March 17, 2017

Do keywords in your app’s Google Play short description contribute to keyword rankings? This is a common question that we get and we wanted to provide some hard data on how this works. So we took a random category and crunched the data to find out if…

Read More
Valentine's Day Apps
Flower Delivery Apps Analysis and The Dark History of Valentine’s Day
February 13, 2017

We think of Valentine’s Day as a day of romantic dinners and flowers, but its origins are not as cheery. Learn where Valentine’s Day comes from and how the top flower delivery apps perform during the biggest flower-giving holidays.

Read More
Football
Tom Brady is the GOAT, but are His Mobile Apps?
February 6, 2017

Tom Brady just won the Super Bowl. But does his on-field success translate to in-app success? Find out as we analyze Tom Brady apps, NFL apps and more.

Read More
Lyft Passes Uber in Downloads for the First Time Ever, on Trump Backlash
January 30, 2017

The news to ban immigration from seven countries has ignited a firestorm of protest from immigrants of those countries. In the middle of this controversy is one event that allowed Lyft to beat Uber in downloads, for the first time in history.

Read More
Conversation between two people
Apple’s Next Update Will Finally Fix App Store Reviews
January 26, 2017

In the iOS 10.3 update, Apple will finally give app publishers the ability to publicly respond to user reviews. Learn how this can help you and find out what you need to think about before this feature is available.

Read More
Super Mario Run
Super Mario Run Players Want Nintendo to Fix These 3 Things
December 21, 2016

It’s been a week since Nintendo launched Super Mario Run on the App Store. Here’s what users have to say about the new game.

Read More
VR vs AR iOS apps
Augmented Reality Apps Downloaded More But Make Less Money Than VR
September 19, 2016

Are augmented reality apps the future, or will virtual reality prevail? It’s still too early to tell, but the preliminary data gives us some clues as to what might happen. Learn what we discovered in the data…

Read More
app marketer's guide to iOS 10
The App Marketer’s Guide to iOS 10
September 13, 2016

iOS 10 has some great features for consumers. But how can it benefit app marketers and developers? Learn how to take advantage of the newest version of iOS.

Read More
Breaking Down the Metrics of This Week’s Top Games
May 18, 2016

When it comes to success in the app stores, sometimes it seems like it’s games…and then there all the other apps….

Read More
Our Top 3 Most Insanely Helpful Posts Over the Past Year: A Roundup
April 14, 2016

The data is in! According to you, our most excellent users, these posts below are our 3 most helpful posts of…

Read More