In: App Store Optimization

How to justify ASO
7 Steps to Justify ASO to Your Boss and Stakeholders
April 27, 2017

Wondering how to get your boss or potential client to approve your ASO project? This post will give you some ideas and show you a formula that…

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ASO and SEO: Why They are Totally Different Animals
April 17, 2017

Is SEO the same as ASO? This post will go over both the differences and similarities of these two disciplines and show you why the…

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App Store Optimization
What is App Store Optimization?
April 11, 2017

If you are just getting started with App Store Optimization, this post will show you how it works, why it is necessary and where you can get…

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Guide to iOS for ASO
ASO for iOS: The Ultimate Guide to Mastering the Apple App Store
April 6, 2017

This guide will give you everything you need to know to optimize your app for the Apple App Store. Learn how to choose the right keywords, localize your app and make sure that you…

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How to respond to App Store reviews
How to Respond to Apple App Store Reviews and Create Raving Fans
March 30, 2017

Responding to user reviews on the Apple App Store is now available and a vital part of App Store Optimization. Learn now to respond to reviews, which reviews to respond to and when to not…

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Google Play Short Description Keywords
Do Google Play App Short Description Keywords Help Search Rankings?
March 17, 2017

Do keywords in your app’s Google Play short description contribute to keyword rankings? This is a common question that we get and we wanted to provide some hard data on how this works. So we took a random category and crunched the data to find out if…

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App Store Review Mining: The Power User's Guide
Review Mining: The Complete Power User’s Guide
February 23, 2017

It can be easy to ignore user app store reviews, especially if you get a lot of them. But these reviews are a gold mine of information that can help you discover new feature ideas, squash bugs, uncover ASO keywords and most…

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Conversation between two people
Apple’s Next Update Will Finally Fix App Store Reviews
January 26, 2017

In the iOS 10.3 update, Apple will finally give app publishers the ability to publicly respond to user reviews. Learn how this can help you and find out what you need to think about before this feature is available.

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Conversations with real users
3 Simple Hacks to Get App Store Keyword Ideas From Real Users
January 4, 2017

Our ASO Intelligence module is a great way to find new keyword ideas. But sometimes, asking people can be a great way to find high-quality keyword ideas that other app marketers aren’t using.

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How to Discover and Interpret All the Vital ASO Metrics For Your App
December 29, 2016

Do you know the metrics that you should be tracking for your app’s ASO? This post will show you each one and how to use them to improve the visibility of your app.

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