In: Apple App Store Strategies

Guide to iOS for ASO
ASO for iOS: The Ultimate Guide to Mastering the Apple App Store
April 6, 2017

This guide will give you everything you need to know to optimize your app for the Apple App Store. Learn how to choose the right keywords, localize your app and make sure that you…

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How to respond to App Store reviews
How to Respond to Apple App Store Reviews and Create Raving Fans
March 30, 2017

Responding to user reviews on the Apple App Store is now available and a vital part of App Store Optimization. Learn now to respond to reviews, which reviews to respond to and when to not…

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Conversation between two people
Apple’s Next Update Will Finally Fix App Store Reviews
January 26, 2017

In the iOS 10.3 update, Apple will finally give app publishers the ability to publicly respond to user reviews. Learn how this can help you and find out what you need to think about before this feature is available.

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Pre-launch ASO checklist
The Ultimate Apple App Store Pre-Launch ASO Checklist
December 12, 2016

Nervous about your app launch. It’s perfectly natural, so much could go wrong…and right. At the same time! This ASO checklist will help calm your nerves and make sure that you are as prepared as possible.

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iMessage Apps: Why and How to Take Advantage of the Opportunity
December 1, 2016

Creating an iMessage app is a great way to improve user retention and make your app more attractive to potential users. See apps that are already successful and how you can get started.

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How to Optimize Apple App Store Preview Videos
November 15, 2016

From movie trailers to autoplay ads, the impact of video for audience engagement is undeniable. Nearly everyone with a brand, be…

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Mobile Action Search Ads Dashboard
Apple Search Ads Dashboard Now Available Inside
November 7, 2016

Now you don’t have to log into a separate account to see how well your Apple Search Ads are doing. You can easily integrate your account and see all of your app’s data in one place. It’s also easier to use than the Apple interface 🙂

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Get icon feedback
24 Amazing Resources for App Icon Design Inspiration (and help)
November 2, 2016

Your app’s icon is a key component of your App Store Optimization. It can be fun to start designing an icon, but that excitement may turn into confusion and frustration. These resources will help you find design ideas, get templates and discover communities to get feedback on your icon.

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Best App Store Keywords
How to Find Your Competitors’ Best App Store Keywords
October 20, 2016

Wondering how your competition is getting their organic downloads? You don’t have to wonder anymore. Now you can see all of the keywords an app is ranking for and get an estimate of exactly which keywords are getting the most downloads.

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Apple Search Ads study
Apple Search Ads: Advertisers Seeing $0.40 CPA and 49.4% Conversion
October 13, 2016

The data is in! Get the average conversion rates, tap through rates, cost per tap and cost per acquisition. We predict that you will run a campaign immediately after reading this post.

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