In: Google Play Store Strategies

Google Play Short Description Keywords
Do Google Play App Short Description Keywords Help Search Rankings?
March 17, 2017

Do keywords in your app’s Google Play short description contribute to keyword rankings? This is a common question that we get and we wanted to provide some hard data on how this works. So we took a random category and crunched the data to find out if…

Read More
How to Get Better Backlinks for Google Play Store Success
December 13, 2016

For the most part, SEO and ASO are different animals. But on the Google Play Store, a good ASO strategy also involves great SEO. Here’s what you need to know and how to get started.

Read More
Get icon feedback
24 Amazing Resources for App Icon Design Inspiration (and help)
November 2, 2016

Your app’s icon is a key component of your App Store Optimization. It can be fun to start designing an icon, but that excitement may turn into confusion and frustration. These resources will help you find design ideas, get templates and discover communities to get feedback on your icon.

Read More
Best App Store Keywords
How to Find Your Competitors’ Best App Store Keywords
October 20, 2016

Wondering how your competition is getting their organic downloads? You don’t have to wonder anymore. Now you can see all of the keywords an app is ranking for and get an estimate of exactly which keywords are getting the most downloads.

Read More
ASO keyword list
Differences Between Optimizing Apps for the App Store vs Google Play Store
October 3, 2016

App optimization is pretty similar across the app stores. However, there are specific differences that you have to understand in order to succeed on each store. Learn the differences between the Apple App Store and the Google Play Store.

Read More
Get downloads
How to Write a Magnetic Google Play App Description and Get More Downloads
September 22, 2016

Your Google Play app description is much more important than your app description on the App Store. This post will show you how to write the best description possible.

Read More
Long-tail ASO keywords explained
Long-Tail ASO Keywords Explained: Why Every App Publisher Must Use Them
September 13, 2016

If you are targeting ASO keywords that get a lot of searches, but aren’t seeing any organic downloads, then there is only one solution. You need to target more long-tail keywords. This post will show you what they are, how to find them and who to stay on top of your target keywords.

Read More
Texting on phone
Increase Google Play App Downloads with Rich Formatting and Emojis
September 6, 2016

Emojis might not be the first thing that you think of when it comes to ASO. But using them in conjunction with rich text formatting can help you increase your conversion rate. This post will show you how to get started…

Read More
The Ultimate Guide to Google Play App Store Optimization
June 21, 2016

It was stated in one of the previous articles that App Store Optimization for Google Play was possible, and indeed easier. Wait… Is…

Read More
Samsung Android phone
How to Create Google Play Store Screenshots That Get Downloads
June 20, 2016

Let’s face it…although looks can be deceiving, they can still be very important. Especially in App Store Optimization. Even if you…

Read More