In: Mobile Advertising

Apple Search Ads study
Apple Search Ads: Advertisers Seeing $0.40 CPA and 49.4% Conversion
October 13, 2016

The data is in! Get the average conversion rates, tap through rates, cost per tap and cost per acquisition. We predict that you will run a campaign immediately after reading this post.

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Apple Search Ads
The Beginner’s Guide to Apple Search Ads
September 29, 2016

Apple Search Ads are a great opportunity to gain more visibility on the App Store…but only if you use them correctly. Learn how to get started with Search Ads, mistakes to avoid and how you can conveniently see your Search Ads data inside your Mobile Action dashboard.

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Interview With Co-Founder Ryan Weber of NativeX
April 26, 2016

Ryan Weber is the Co-Founder and Chief Product Officer of NativeX, which streamlines native advertising for mobile apps, as well as…

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Using Targeted Analytics & Advertising to Maximize Organic Downloads
March 10, 2016

Many top app developers only buy advertising when the ROI is highly measurable. However, over 67% of app users found their…

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Top Ways to Achieve Balance Between Organic & Paid Installs
October 29, 2015

One of the biggest challenges for mobile marketers is acquiring new, quality users. Paid campaigns can bring you quantity, but because…

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Mobile Ad Network 101: Facebook (Slideshare)
July 4, 2014

My name is Brandon, and I’m an App Analyst here at Mobile Action. I’ve always been passionate about disruptive technology, and…

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What is CPI ? (Cost per Install)
June 12, 2014

We live in an age where the majority of our lives and interactions with others are guided by apps.  Based on…

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2013 Mobile Advertising Trends and Practices
May 15, 2014

Mobile devices will account for 50% of Google paid-search clicks by December 2015. Yesterday Marin Software released their annual mobile advertising…

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Mobile Ad Networks – The Big 5
May 12, 2014

There is a whole smorgasbord of mobile ad networks currently available. Finding the ideal mobile ad network can be quite a…

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