In: User Acquisition

How to Get Better Backlinks for Google Play Store Success
December 13, 2016

For the most part, SEO and ASO are different animals. But on the Google Play Store, a good ASO strategy also involves great SEO. Here’s what you need to know and how to get started.

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ASO’s Evolution To App Store “Experience” Optimization: What This Means For You
March 2, 2016

The last few years, the Google and Apple App Stores have been upgrading their search algorithms and machine learning processes to…

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Picture Your Users: Personalized Data Collection Starts at the Download
February 29, 2016

As marketers, we spend a lot of time developing our campaigns. We start with the goal we want our customers to…

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Thinking about deep linking? This is How to Do It
August 20, 2015

Deep linking is an important topic to be up on for mobile app developers, so Mobile Action has asked the experts…

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App Marketing growth hacking
App Store Growth Hacker Course
February 19, 2015

Thank you so much for your interest in our App Store Growth Hacker Certification Program and your great feedback! We hope…

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Discovery Driven Mobile User Acquisition
August 11, 2014

Much like Bob Dylan’s famous lyrics “The Times They Are A-Changin”, User Acquisition is changing, and maintaining the status quo will…

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Dropbox Virality: How Dropbox Went Viral
August 6, 2014

Dropbox Virality, that’s what we are talking about today. Hello folks! Rachael here, sit back and relax because you’re going to…

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App User Acquisition Strategy: 11 Common Epic Fails of Big Companies
July 14, 2014

Last month, Brandon Reim discussed how big companies tend to rely on ad networks to increase user acquisition.  Today, I’d like…

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Get fans
4 Ways to Unlock the Secrets of Mobile App Virality Marketing
July 9, 2014

How can you make your app go viral? Use these 4 steps and you will greatly improve your chances.

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5 Ways to Increase Category Ranking (User Acquisition) – Part 2
May 19, 2014

In last week’s post I covered the importance of engagement, retention rate, and reviews and ratings, in order to increase category…

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