There is some interesting data that I’ve uncovered from speaking at conferences around the world.
Most recently, I spoke at the Slush event in Tokyo and at the Yahoo YDMC event.
After my talks, I always get approached by app developers. Sometimes we talk at the conference, or we go out to the bar to hang out.
What I discovered about Indie Developers surprised me.
So in this post, I’ll go over what I uncovered and why this led us to launching the free ASO Indie Developer Plan.
Common Indie Developer Characteristics
I’ve found that a lot of indie developers share a couple of traits:
- They have never heard of App Store Optimization
- They have less than 10,000 downloads a month
The first one surprised me a little, but it makes sense. Since I look at ASO data all day, it can be easy to forget that not everyone has the time to work on their app store visibility.
Most Indie Developers spend all of their time in development. They learn to use the app store’s development console and that’s about it.
Once their app is launched, only then do they have some time to look at app marketing strategies.
In addition, I’ve found that there are two download thresholds that are important in growing an indie app:
- 10,000 downloads a month
- 1 million downloads a month
When developers hit the first threshold, that usually shows that they have figured out the basics of ASO and a couple of aspects of app marketing. After they hit 1 million downloads, they have usually figured out how to scale their marketing and they will probably do very well after that.
…but there are so many Indie Developers are still trying to get to that first level.
I try to help them as much as I can at these conferences, but there is only so much that you can explain during an evening at the bar.
So I decided to create the ASO Indie Developer Plan that will help people who are just starting out in app development.
In this post, I’ll go over what you get with our Free Indie Developer ASO Plan and the requirements that you need to have to sign up for it.
This is all made possible by the Mobile Action Fund, our commitment to supporting Indie App Developers.
If you are struggling to get to that first level, then read on…
Advantages of Using the Free Indie ASO Plan
Since price is at the top of every Indie Developer’s mind, let’s start with that…
It’s really simple, you get free access to the exact same features that are in our Basic Plan. At the time that this post was written, this is what you get with our plans.
What we offer is subject to change, so be sure to check our latest plans here.
Why should you use Mobile Action instead of using the stock tools inside iTunes Connect or the Google Developer Console?
There are several reasons, but I’ll just give you the top two.
Keyword Discovery Modules
For starters, we provide keyword data and discovery modules that can help you find the right keywords for your app. Since about 65% of apps are discovered through app store search, it is vital that you rank well for top keywords.
Our dashboard is easy to use and gives you the ability to track your keywords and uncover new keywords that can help you get to the 10,000 download level and beyond.
Optimizing keywords alone has helped many of our customers get to 1 million downloads and more.
Our platform also provides data that is not available in the Apple and Google developer consoles. For example, we give you Top Charts data and show you historical category rankings.
Note: The download and revenue data that you see above is only available for Market Intelligence subscribers, but you will still get access to the Top charts. This is important for doing market analysis and finding new competitors in your niche.
When Indie Developers I talk to see these two things, they get really excited and can’t wait to start working on their ASO.
In the past, this data was a mystery to them. But once they find out that they can get this data, and more importantly, they can use it to increase their downloads, most of them dig in with the same enthusiasm as when they were learning to code.
Are you ready to get started too? Here’s how to get access to the ASO Indie Developer Plan…
How to Get the Free Indie App Developer ASO Plan Upgrade
In order to take advantage of this great deal, there are three simple steps that you have to go through:
- First, you have to sign up for a free Mobile Action account. It only takes a few seconds. Click here to sign up.
- Then connect your iTunes or Google Play Developer account. We need this information because the Free ASO Plan is only for app developers who get less than 10,000 total app downloads in a month. If you aren’t getting a lot of downloads, then you shouldn’t pay for your ASO data. Is that fair?
- Contact us and let us know that you would like to upgrade your account to the Free Indie Developer Package. We will review your account and if you have followed the steps above, we will upgrade you right away.
Once you are upgraded, you will have access to the same features in our Basic Plan, but at no cost.
This offer is valid as of the writing of this post, but is subject to change at any time.
So if you are an Indie App Developer and have been struggling with the beta or low-end ASO tools out there, then this is your opportunity to step up to a real App Store Optimization platform for free.
Even though you are a free customer, you still get the same great email support that our paying customers enjoy.
Click here to get started now (before we change our minds)…