Case Study Details

  • Background: FitStar Personal Trainer transforms your iPad/iPhone into a personal trainer with customized workouts based on data about your body. You’ll get expert instruction from high-profile trainers as FitStar Personal Trainer continues to adjust future workouts suited to your evolving ability and performance.
  • Timeframe: 2 months
  • Methods: App Store Optimization
  • Goals: Keyword ranking, Increased Organic Downloads

FitStar Personal TrainerCase Study Results

FitStar Personal Trainer Company Culture – “We try to prioritize healthy living and movement. Every Wednesday we do “Workout Wednesday.

We are happy to report our latest client success story, FitStar Personal Trainer, a fitness app for the app store.

Before we started working with FitStar Personal Trainer they ranked 183’d in the Health Fitness category in the app store, currently they hold the 44th spot.

Within two months they jumped 139 spots.

FitStar Personal Trainer category rankMobile Action evaluated FitStar Personal Trainer’s performing and non-performing keywords, looking at both competitor keywords, and leveraging big data to come up with a winning keyword group.

When we started working with FitStar Personal Trainer their app visibility for both the iPhone and iPad was a low D.

In the two months we have worked with them, FitStar Personal Trainer’s visibility score went up to 70 out of 100 B+ for the iPhone and a whopping 100 out of a 100 A+ for the iPad. 

FitStar visibility scoreA visibility score is the estimated volume of each keyword, multiplied by an accessibility factor corresponding to that keyword’s search rank, or in laymen’s terms how easily your app is found in app store search.

We focused on identifying over 30 performing keywords for the FitStar Personal Trainer app. Three of these successful keywords that come to mind are: ‘personal trainer’, ‘burn calories’, and ‘fitness’.

‘Personal trainer’ went from being ranked 47th at the start of the campaign, to 8th  the first month and currently ranks 5th.

FitStar personal trainer keyword‘Burn calories’, another heavily competitive keyword, at first didn’t rank at all, then ranked third in the first month, and now ranks second.

FitStar burn calories keyword‘Fitness’, an extremely competitive keyword, now ranks in the top 20, rising 57 spots going from 74th to 17th.

FitStar FitnessUsing the Mobile Action proprietary dashboard, leveraging big data, and identifying high ranking keywords, helped FitStar Personal Trainer increase their organic downloads by 33%.

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Bonus!

Mobile Action would like to personally thank FitStar Personal Trainer for helping our CEO Aykut Karaalioglu lose 10 pounds while following the detailed fitness workout plans in the app.