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The mobile world is buzzing with buzzwords such as “re-targeting”, “segmentation”, “DSP” and more. Everyone wants to buck the trend of rising prices and...

Situations that involve competition do indeed push people to work harder. But as usual, some people will want to get the prize without additional...

Don't let your valuable users wander away from your app. Learn exactly what they like and dislike in your app.

Much like Bob Dylan’s famous lyrics “The Times They Are A-Changin”, User Acquisition is changing, and maintaining the status quo will increasingly lead to...

Dropbox Virality, that’s what we are talking about today. Hello folks! Rachael here, sit back and relax because you’re going to learn the steps...

The never-ending battle between the two app store giants is continuing as always. Both Apple App Store vs Google Play Store have their own...

Last month, Brandon Reim discussed how big companies tend to rely on ad networks to increase user acquisition.  Today, I’d like to talk through...

Mobility App Usability: 4 Questions that Must Be Answered Mobile App Usability is a topic that many overlook when overviewing a user acquisition strategy....