You are a developer and you have just finished that tedious process of bug-fixing, exception handling in between, maybe, the tons of lines of codes while developing an app. Yes, launching a new app is quite exciting and you might get nervous over that period. Before the launch, it is not exactly the time to sit back and relax.
You did a great job, but developing an app is only the first step in this long app-store marathon. When the turn comes to release the app, you better think about how you are going to present it. There are literally millions of apps and huge competition on the two major app stores. So, on this post, we are going to talk about on how to stand out of a million-strong crowd?
On top of developing a good product, you would need an app monetization and a good marketing strategy.
App Store Optimization (ASO) can be considered as a good marketing strategy for your app. The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: download your app.
ASO focuses on two key factors such as Conversion Rates and Increasing Visibility of an app.
Visit this link for more info on ASO.
a.Increasing Conversion Rate
Let’s assume your app is highly visible, but this alone won’t contribute to your conversion rates that much. In order to optimize your conversion rates, you have to carefully organize your app icon, screenshots, video previews, and etc. Using this data ASO is helping you to increase your ranking in app store categories.
You can view Apple’s guidelines for how those assets should be used.
Increasing your Visibility is closely correlated to increasing your Keyword Rankings. Meaning that when you rank for a specific keyword you can increase it, even more, to be on top of the search results when users type those keywords. The whole process of finding out the best keywords to rank higher is called Keyword Optimization.
We know the tricks how to make your app be more visible, to rank higher in an app store. The question is how exactly two major stores’ algorithms work? We do not yet know that much because they haven’t revealed it. But the tricks that we know will certainly help to boost the ranking and visibility of your app.
One of the most important tricks is to optimize your app description. With a great app description, you will create a favorable impression and entice people to download your app. First impressions decide whether someone downloads your app or browses past to the next one.
You are about to start writing an app description. Be ready to spend some time on this part. First of all, users need to know what to expect from your app. So, as a publisher, it is your responsibility to tell them about the “superhuman” they will become using your app. To do so you need to think about some basic yet super important questions:
What is your app about? – Think of general information on your app, identify it clearly to yourself
What is it that makes your app unique? – This question correlated with the reason for the main features your app carries.
Why should I as a user download your app? – The reasons should be enough to intrigue the potential user.
After that, you better proceed to the actual part of writing an app description. If you are a developer and you don’t really want to play with the text part, or you might think that you are not a good “writer” and you do not feel that you can write an app description then calm down. We know that you are not Shakespeare, although even if you are Shakespeare you would not be able to write a perfect description. Here are some tactics for writing a good description:
- Avoid using metaphors, rhymes (Definitely not Shakespeare type) – make your language as simple as possible, people do not want to spend time reading novel excerpts;
- Localize your description, and thereby reach more markets. But before that, you need to have the perfect app description to translate ;
- Remember “Content is the King“;
- Avoid excessive detailing and references to any of your previous apps (if any).
Writing an app description evaluates by each of the app stores differently. We will talk about Apple App Store and Google Play Store separately.
1. Writing an app description for Apple App Store
With the launch of iOS11 there comes the new field that appears just below your App Title and is called Subtitle. This field is limited to 30 characters, for now, meaning that you have to be careful and fill in this field smartly. The primary purpose of this field is to tell your users more details on your app such as key features.
The main spot where you place the keywords you want to rank for by Apple is keyword list. The keyword list is limited to 100 characters, and therefore, it is a big opportunity to use as many relevant keywords as possible. So go ahead!
For more information on Apple App Store Optimization visit here.
2. Writing an app description for Google Play Store
Writing an app description on Google Play Store is a bit different than on Apple App Store. There is not such a spot as Apple’s Keyword Fields. Your description consists of two parts: Short Description and Long Description. The first 80 characters of your Description are often referred to as the Short Description.
With 4K characters allocated to the Long Description, Google uses this field to discover what keywords and phrases help explain this app for indexing, and ultimately ranking in search results. With this characters to work with that makes around 600 words, publishers/developers have a chance to introduce or further expand on primary and secondary features and benefits. Here the main goal is to cover relevant keywords.
ASO for Google is similar to SEO (Search Engine Optimization). You rank for your keywords in your Long Description, and since the keyword slot can contain up to 4000 characters, very likely that it is not possible for Google to rank for each and every keyword you used. That is where the resemblance to SEO comes to the play. This puts a trigger on the emergence of a new term – “Keyword Density“. Keyword Density is a simple term that refers to the number of times a keyword is repeated in a body of text.
For doing good ASO strategy it is important to have a good keyword density for the keywords you use in your “keyword slot”.
For more information on Google Play Store Optimization visit here.
So far we tried to share our tricks on writing an app description that will help your app boost its visibility and conversion rates respectively. Hope it would be helpful for our readers *_*