Data Usage Policy

Last updated: 01/03/2016

We at Mobile Action, Inc. (“Mobile Action,” “we,” “us,” or “our”) created this Privacy Policy (“Privacy Policy”) because we know that you care about how information you provide to us is used and shared. This Privacy Policy relates to the information collection and use practices of Mobile Action in connection with our Services which are made available to you through our Site.

This data usage policy (“Data Usage Policy) states the terms and conditions under which you may cite the data made available by Mobile Action, Inc. (“Mobile Action,” “we,” “us,” or “our”) in the public domain. All use of such data must be in accordance with this Data Usage Policy and any applicable terms and conditions of our Terms of Service and our Privacy Policy, which is hereby incorporated by reference. This Data Usage Policy does not apply to any content or data provided by our partners or affiliates; all such data is subject to the respective partner’s or affiliate’s policies. In the event of a conflict between this Data Usage Policy and our Terms of Service or Privacy Policy, the terms and conditions of this Data Usage Policy shall control.

Types of Mobile Action Data that You may Publish

1. Public Data

We gather and provide you the data that has been put into the public mobile by authorized third parties (the “Public Data”). The Public Data includes but is not limited to, application name, icon, description, screenshots, category, publisher name, reviews and ratings which is primarily obtained from the Apple App Store and Google Play. We do not own the Public Data. You may publish the Public Data in accordance with the terms of this Data Usage Policy.

2. Proprietary Data

Any Mobile Action data that is not Public Data may not be published unless: (1) you have obtained explicit approval from an authorized representative of Mobile Action or (2) explicitly allowed in your subscription agreement with us (the “Proprietary Data”).

Mobile Action is not responsible for any consequences arising out of or related to the actions you take based on our estimations or recommendations. You may only use Proprietary Data internally within your organization, unless you have a separate agreement with Mobile Action that states otherwise (in which case the terms of such separate agreement would control).

Guidance for publication of Proprietary Data provided by Mobile Action is provided herein for reference only and should not be construed as explicit approval in the absence of the foregoing. Proprietary Data includes, but is not limited to the following:

• Visibility Score: We give every app a letter grade of A+ to F and a grade out of 100 based on its keyword rankings, reviews, and category ranking calculation.

• Keyword, Download and Revenue Data: We gather this information through iTunes Connect and/or Google Play integrations when you connect your accounts to your Mobile Action dashboard. By doing so, you give us access to receive the keywords, download and revenue data of your mobile applications.

• Recommended Actions: By analyzing both public and/or private data of user’s mobile applications, we provide unique recommendations to improve their apps.

• Download and Revenue Estimations (or any metrics or predictive data based on these estimations): We use aggregate data (user data that is combined with other similar data of other users) to estimate any applications’ downloads and revenue via advanced statistical model.

• Rankings: We calculate and show category and overall rankings of any applications updated daily.

3. Reports and Blog Posts

We publish blog posts and reports on our website regularly.

Citing or Publishing our Data

When publishing any data, blogs or reports from Mobile Action, you must clearly indicate the source as “Mobile Action” with the exact URL. When citing Mobile Action rankings, you must clearly indicate the full context, including the following, as appropriate: app name, store, country, time period (including year), category, and device. If you are publishing screenshots of Mobile Action tables, charts, or other content that are in the public domain, the Mobile Action logo must be clearly visible in the screenshots.