Looking to boost your app's visibility and acquire more users? Our 2025 ASO Report is your ultimate guide to navigating the evolving app store landscape. Packed with data-driven insights, keyword trends, and top-ranking app strategies, this report will equip you with the knowledge to optimize your app's presence and achieve organic growth.
What is it?
First-time deposit (FTD) conversion rate is a key performance indicator (KPI) used in the online gambling industry to measure new player acquisition. It reflects the ability of an operator’s marketing campaigns to convert new visitors into depositing customers.
How it works?
The FTD conversion rate shows what percentage of a site’s total unique visitors went on to make their very first real-money deposit. A higher rate indicates greater success in driving those critical first deposits from new players.
Calculation
The FTD conversion rate is calculated by taking the number of unique visitors over a set period (usually monthly) and dividing it by the number of first-time deposits made in that timeframe. For example, if 10,000 people visited in January and 250 made their first deposit, the FTD rate would be 2.5% (250/10,000).
Beyond the FTD
In addition to conversion rates, casino and sportsbook operators also analyze the average value of initial deposits. They look at second deposit rates as well to gauge customer retention and expected lifetime value. All of these metrics provide valuable insights for optimizing new player acquisition campaigns.
Looking to boost your app's visibility and acquire more users? Our 2025 ASO Report is your ultimate guide to navigating the evolving app store landscape. Packed with data-driven insights, keyword trends, and top-ranking app strategies, this report will equip you with the knowledge to optimize your app's presence and achieve organic growth.
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