POSITION RESPONSIBILITIES:Mobile Action is a SaaS product that is based on mobile analytics and marketing, which helps app developers gain more users and increase revenue from the Apple App and Google Play Store by making their app more visible and preferred. Mobile Analytics Software Engineer must have knowledge of apps with the data that surrounds them such as rankings, ratings, reviews, keywords and other metadata and App Store Optimization (ASO) to improving the mobile apps’ visibility in an App Store. The applicant must be able to analyze App Store information to determine best outcomes for App Store Optimization (ASO). Apply mathematical theories and methodology to an ASO solution including engineering and marketing problems and specify manipulative or computational methods to be applied to mathematical models.
JOB DUTIES: Design software applications based on mobile analytics for marketing purposes. Ability to analyze user needs and software requirements to determine feasibility of design within time and cost constraints then develop new software accordingly. Analyze data obtained to conceptualize and define operational ASO solutions. Using statistical analysis to analyze mobile app stores data and formulate a mathematical model of how the Apple App Store and Google Play Store perform computational searches and categorize ranking algorithms. Ability to modify existing software to correct errors, allow it to adapt to new hardware, or to improve its performance, prepare data for analysis. Develop testing routines or procedures. Coordinate software or hardware installation. Study and analyze App Store information to determine best outcomes for App Store Optimization (ASO). Apply mathematical theories and methodology to an ASO solution including engineering and marketing problems. Specify manipulative or computational methods to be applied to mathematical models. Finding innovative solutions for Apple App Store and Google Play Store discoverability problems by analyzing their algorithm. Formulate computational methods for collecting and organizing big data from mobile app stores through internally developed Mobile Action software tool and any available resource. Define data requirements and gather and validate information, applying judgmental and statistical tests. Collaborate with management to identify and solve problems to clarify product, management and engineering objectives. Modify software programs to improve performance. Analyze project data to determine specifications or requirements. Collaborate with others to determine design specifications or details. Monitor and control database performance. Monitor computer system performance to ensure proper operation. Document technical specifications or requirements to instruct others regarding hardware. Provide recommendations to others about computer hardware. Conduct code reviews and write automated tests. Implement Continuous Integration and Continuous Delivery practices. Define improvements to the way of working. Share knowledge with team members. Fix bugs and troubleshoot using all the available information and tools.
Apply: Send resume and cover letter to job site info(@)mobileaction.coAttn: HR