# MobileAction > MobileAction's ASO tools & ad intelligence tools help you rank higher, attract users, & convert installs. Create a free account & unlock growth! --- ## Pages - [Pricing](https://www.mobileaction.co/pricing/): Compare MobileAction pricing plans side-by-side. Choose the perfect plan for your app marketing needs with transparent feature breakdowns and flexible options for teams of all sizes. - [CPP A/B Testing Landing Page](https://www.mobileaction.co/cpp-a-b-testing/): Replace exhausting manual processes with automated, statistically reliable A/B tests. Gain precise insights into custom product pages’ performance and confidently adjust your Apple Ads strategy. - [Managed Services](https://www.mobileaction.co/managed-services/): Grow your app or game with professional support for App Store Optimization (ASO) and Apple Ads. - [Book a Demo](https://www.mobileaction.co/schedule-demo/): Experience MobileAction's powerful app intelligence platform with a personalized demo. Our experts will showcase the features most relevant to your needs and demonstrate how our tools can accelerate your app's growth. - [Health & Fitness](https://www.mobileaction.co/industries/health-fitness/): Boost your health & fitness apps' visibility with MobileAction's toolset. Increase downloads to connect with more users and scale your app revenue. - [Delivery](https://www.mobileaction.co/industries/delivery/): Boost your delivery apps' visibility with MobileAction's toolset. Increase downloads to connect with more users and scale your app revenue. - [Apple Ads Insights for All Apps & Games](https://www.mobileaction.co/apple-search-ads-optimization/insights-center/): Leverage advanced performance insights to optimize your Apple Ads. Learn how to analyze campaign data, identify optimization opportunities, and implement data-driven adjustments that improve ROAS. - [Casino](https://www.mobileaction.co/industries/casino/): Maximize casino gaming app growth with MobileAction's toolset. Boost your casino apps' visibility Increase downloads to connect with more users and scale your app revenue. - [Competition analysis for Apple Ads campaign management](https://www.mobileaction.co/apple-search-ads-optimization/competition-analysis/): Gain a competitive edge in Apple Ads with in-depth competitor analysis. Discover their bidding strategies, identify keyword opportunities they've missed, and optimize your campaigns for higher ROAS. - [Automations](https://www.mobileaction.co/apple-search-ads-optimization/automations/): Automate your Apple Ads campaigns to save time and improve performance. Discover how rule-based automation can optimize bids, pause underperforming keywords, and scale successful campaigns 24/7. --- ## Posts - [Organic app growth strategies that actually work in 2025!](https://www.mobileaction.co/blog/organic-app-growth-in-2025/): Boost installs without ads! Explore 2025’s best organic app growth tactics—ASO, SEO, referrals, social & retention—to help indie devs and marketers win. - [How to use App Store Connect in 2025: A step-by-step guide](https://www.mobileaction.co/blog/how-to-use-app-store-connect/): Learn how to use App Store Connect in 2025 with this step-by-step guide. Master App Store Connect to publish and manage your iOS app successfully. - [ASO mistakes that are killing your app growth in 2025](https://www.mobileaction.co/blog/aso-mistakes/): Avoid ASO mistakes killing your app growth in 2025. Fix keywords, creatives & ratings to boost visibility and downloads. - [Custom store listings on Google Play: The complete 2025 guide](https://www.mobileaction.co/blog/custom-store-listings-on-google-play/): Learn how to master custom store listings on Google Play in 2025 with step-by-step setup, best practices, and new features to boost installs and engagement. - [ASO keyword cannibalization: Stop competing with yourself in 2025!](https://www.mobileaction.co/blog/aso-keyword-cannibalization/): ASO keyword cannibalization hurts your rankings by making apps fight for the same keywords. Learn 2025 fixes to boost rankings and installs. - [Learn the full story behind every install with the iOS Download Report](https://www.mobileaction.co/blog/ios-download-report-is-live/): Discover MobileAction’s iOS Download Report: one dashboard that unifies Apple Ads & App Store Connect data, revealing paid vs. organic installs in real time. - [Apple Ads brings major updates to its way of measurement: here's what you need to know](https://www.mobileaction.co/blog/apple-ads-brings-major-updates/): Apple Ads adds view-through attribution and AdAttributionKit, measuring delayed installs privacy-first. Learn to track VTA and optimize with MobileAction. - [Latest updates on custom product pages in Apple Ads](https://www.mobileaction.co/blog/ad-variations-with-custom-product-pages/): Discover how custom product pages, Search tab ads, and deep links in Apple Ads boost installs—and A/B test every variation with MobileAction. - [Tired of manual custom product pages testing? We have what you need.](https://www.mobileaction.co/blog/introducing-cpp-a-b-testing/): Automate Apple Ads custom product pages A/B tests and gain 90 %-confidence insights with MobileAction's CPP A/B Testing. Click to learn more! - [ASO long-tail optimization: Unlock hidden App Store traffic in 2025!](https://www.mobileaction.co/blog/aso-long-tail-optimization/): Discover the power of ASO long tail optimization in 2025! Learn how to unlock hidden app growth with right keyword strategies. --- ## Glossary - [Redownloads (Total)](https://www.mobileaction.co/glossary/what-is-redownloads-total/): The total count of redownloads from all sources over a period, providing insights into user behavior and app appeal. - [New Downloads (Total)](https://www.mobileaction.co/glossary/what-is-new-downloads-total/): Total count of new downloads from all sources over a specific period, reflecting growth and marketing effectiveness. - [Installs (Total)](https://www.mobileaction.co/glossary/what-is-installs-total/): The total number of app installs accumulated from all sources, reflecting overall app adoption and market penetration. - [Redownloads (View-Through)](https://www.mobileaction.co/glossary/what-is-redownloads-view-through/): Redownloads that occur after a user views an ad but doesn't click, suggesting the ad influenced their decision indirectly. - [New Downloads (View-Through)](https://www.mobileaction.co/glossary/what-is-new-downloads-view-through/): New installs that occur after a user views an ad but doesn't click, showing the ad's indirect influence on user decisions. - [Installs (View-Through)](https://www.mobileaction.co/glossary/what-is-installs-view-through/): Installs occurring after a user views an ad but doesn't click, yet later installs the app. - [Taps](https://www.mobileaction.co/glossary/what-is-taps/): In Apple Search Ads, a tap is counted when a user selects your ad in search results, measuring engagement. - [Spend (Apple Ads)](https://www.mobileaction.co/glossary/what-is-spend-apple-search-ads/): The amount spent on Apple Ads campaigns over a period, reflecting investment in app promotion. - [Search Popularity (Apple Ads)](https://www.mobileaction.co/glossary/what-is-search-popularity-apple-search-ads/): Optimize your Apple Ads campaigns with search popularity data. Learn how to interpret popularity scores, prioritize keywords strategically, and adjust bids based on search volume to maximize campaign efficiency. - [Search Term](https://www.mobileaction.co/glossary/what-is-search-term/): Words or phrases users input when searching for apps in the app store, essential for keyword optimization. --- ## Guides - [A comprehensive guide to App Store Optimization (ASO)](https://www.mobileaction.co/guide/a-comprehensive-guide-to-app-store-optimization/): Implement battle-tested ASO strategies that actually drive downloads. Our step-by-step guide covers keyword optimization, creative assets, ratings management, and competitive analysis techniques. - [The ultimate guide for App Localization - iOS & Google Play Store](https://www.mobileaction.co/guide/localization-guide/): Expand your app globally with our comprehensive localization guide. Learn which markets to target first, how to adapt your app store listing, and common pitfalls to avoid when entering new regions. - [The ultimate guide to Apple Ads by MobileAction](https://www.mobileaction.co/guide/the-ultimate-guide-to-apple-search-ads-by-mobile-action/): Master Apple Ads with our actionable playbook. Step-by-step guidance on campaign structure, bidding strategies, creative optimization, and performance measurement to maximize your app's growth. - [From beginner to expert: Custom product pages guide](https://www.mobileaction.co/guide/custom-product-pages-guide/): Click to read our guide about how to use custom product pages for better engagement, analyzing performance to refine results and achieve app growth goals. - [In-app events & promotions: The complete guide to standing out](https://www.mobileaction.co/guide/in-app-events-promotional-content-guide/): Learn how to design and promote in-app events that drive engagement, retention, and revenue. Discover event frameworks, promotional tactics, and performance benchmarks from successful apps across categories. - [The definitive guide for Mobile User Acquisition](https://www.mobileaction.co/guide/the-definitive-guide-for-mobile-user-acquisition/): Master mobile user acquisition with strategies that deliver high-quality users at sustainable costs. Learn channel diversification, optimization techniques, and attribution best practices from industry experts - [App screenshot sizes and guidelines for the App Store in 2025](https://www.mobileaction.co/guide/app-screenshot-sizes-and-guidelines-for-the-app-store/): Discover the ultimate guide to app screenshot sizes and guidelines for the App Store. Learn how to create visually stunning app screenshots! - [App screenshot sizes and guidelines for the Google Play Store in 2025](https://www.mobileaction.co/guide/app-screenshot-sizes-and-guidelines-for-the-google-play-store/): Create high-converting Google Play Store screenshots with our comprehensive guide. Learn optimal sizes, design principles, A/B testing strategies, and how to showcase features that motivate downloads. - [App Store ASO: Skyrocket Your iOS App in Apple Charts](https://www.mobileaction.co/guide/ios-appstore-aso-guide/): Master iOS App Store optimization with our comprehensive guide covering all ranking factors. Learn how to optimize keywords, visuals, and metadata to climb the charts and increase organic downloads. - [Google Play ASO: Organic Growth Strategy Guide for Android Apps](https://www.mobileaction.co/guide/android-google-play-aso-guide/): Master Google Play Store optimization with our comprehensive ASO guide. Learn the ranking factors, metadata optimization techniques, and conversion strategies specific to Android apps in 2025. --- ## Reports - [Ad Variations Using Custom Product Pages](https://www.mobileaction.co/report/apple-search-ads-2025-benchmark-report/ad-variations-using-custom-product-pages/): REPORT MobileAction’s 2025 Apple Ads benchmark report Table of Contents Read More Introduction Methodology Executive Summary Metrics Analysis of Search... - [Cost-per-acquisition (CPA)](https://www.mobileaction.co/report/apple-search-ads-2025-benchmark-report/cost-per-acquisition/): REPORT MobileAction’s 2025 Apple Ads benchmark report Table of Contents Read More Introduction Methodology Executive Summary Metrics Analysis of Search... - [Cost-per-tap (CPT)](https://www.mobileaction.co/report/apple-search-ads-2025-benchmark-report/cost-per-tap/): REPORT MobileAction’s 2025 Apple Ads benchmark report Table of Contents Read More Introduction Methodology Executive Summary Metrics Analysis of Search... - [Conversion Rate](https://www.mobileaction.co/report/apple-search-ads-2025-benchmark-report/conversion-rate/): REPORT MobileAction’s 2025 Apple Ads benchmark report Table of Contents Read More Introduction Methodology Executive Summary Metrics Analysis of Search... - [Product Pages Ads](https://www.mobileaction.co/report/apple-search-ads-2025-benchmark-report/product-pages-ads/): REPORT MobileAction’s 2025 Apple Ads benchmark report Table of Contents Read More Introduction Methodology Executive Summary Metrics Analysis of Search... - [Number of new custom product pages created by category per month](https://www.mobileaction.co/report/apple-search-ads-2025-benchmark-report/custom-product-pages-created-by-category/): REPORT MobileAction’s 2025 Apple Ads benchmark report Table of Contents Read More Introduction Methodology Executive Summary Metrics Analysis of Search... - [Storefront Cost-Per-Acquisition](https://www.mobileaction.co/report/apple-search-ads-2025-benchmark-report/storefront-cost-per-acquisition/): REPORT MobileAction’s 2025 Apple Ads benchmark report Table of Contents Read More Introduction Methodology Executive Summary Metrics Analysis of Search... - [Storefront Cost-Per-Tap](https://www.mobileaction.co/report/apple-search-ads-2025-benchmark-report/storefront-cost-per-tap/): REPORT MobileAction’s 2025 Apple Ads benchmark report Table of Contents Read More Introduction Methodology Executive Summary Metrics Analysis of Search... - [Storefront Conversion Rate](https://www.mobileaction.co/report/apple-search-ads-2025-benchmark-report/storefront-conversion-rate/): REPORT MobileAction’s 2025 Apple Ads benchmark report Table of Contents Read More Introduction Methodology Executive Summary Metrics Analysis of Search... - [Storefront Tap-Through Rate](https://www.mobileaction.co/report/apple-search-ads-2025-benchmark-report/storefront-tap-through-rate/): REPORT MobileAction’s 2025 Apple Ads benchmark report Table of Contents Read More Introduction Methodology Executive Summary Metrics Analysis of Search... --- ## Success Stories - [Hallow](https://www.mobileaction.co/success-story/hallow/): Learn how Hallow hit 55% lower cost per goal while increasing purchases by 5x. - [italist](https://www.mobileaction.co/success-story/italist/): Discover how italist lowered their CPA while increasing installs by 31%. - [Wavve Boating anchors success with 200% more app downloads and 15% lower CPI](https://www.mobileaction.co/success-story/wavve-boating/): Learn how Wavve Boating reached 200% more app downloads and 15% lower CPI. - [Square](https://www.mobileaction.co/success-story/square-success/): Discover how Square resolved their mobile app marketing challenges by partnering with MobileAction. - [Taild Sports](https://www.mobileaction.co/success-story/taild-sports/): Discover how Taild Sports achieved 50% lower than industry average first-time deposits after they used SearchAds.com by MobileAction's and MobileAction intelligence platform. - [Flashscore](https://www.mobileaction.co/success-story/flashscore/): Discover how Flashscore's CPA decreased over 30% after they switched up to Automation with MobileAction instead of manual management. - [CRAFTSMAN+](https://www.mobileaction.co/success-story/craftsman/): Discover how CRAFTSMAN+ turned data analysis into creative power with MobileAction - [Tightrope Interactive](https://www.mobileaction.co/success-story/tightrope-interactive/): Discover how Tightrope Interactive topped the charts with #2 in the US weather apps. - [Ortak](https://www.mobileaction.co/success-story/ortak/): Discover how Ortak 62% increase in category ranking on the App Store with using MobileAction - [M&C Saatchi Performance Boosts Visibility by 90% & Conversions by 37%](https://www.mobileaction.co/success-story/mc-saatchi-performance/): Learn how M&C Saatchi Performance boosts client visibility by 90% and conversion rate by 37% --- # # Detailed Content ## Pages ### Pricing > Compare MobileAction pricing plans side-by-side. Choose the perfect plan for your app marketing needs with transparent feature breakdowns and flexible options for teams of all sizes. - Published: 2025-04-24 - Modified: 2025-04-25 - URL: https://www.mobileaction.co/pricing/ PRICING & PLANS Choose the product that’s right for you No hidden fees. Start anytime with the right plan and upgrade to fit your growing needs. App Store Optimization Apple Ads Manager Market Intelligence Apple Ads Intelligence Ad Intelligence API Managed Services Yearly Monthly Save 2 months with a yearly subscription. Lite Perfect for individuals starting their ASO journey with essential tools. $12. 5 per month
billed yearly Start free 7-day trial 25 keywords 3 apps and 3 competitors per app 3-month long historical data 1 seat See all features Includes: Keyword Features ">">Limited ranked keywords report ">">Keyword research tools AI-powered keyword suggestions Volume and Difficulty Score Real-time keyword search and analysis Metadata Metadata analysis Store exploration App page preview App and game taxonomy details Rating and review analysis Help center and live support MOST POPULAR Basic Perfect for individuals or small teams to grow with deeper competitive insights. $59 per month
billed yearly Start free 7-day trial 500 keywords 5 apps and 5 competitors per app 6-month long historical data 1 seat See all features Everything in Lite, plus: Keyword Features ">">Advanced keyword grouping ">">Broader ranked keywords report Extensive keyword research tools Competitor keyword insights Keywords volume trend Metadata Competitive metadata analysis App update timeline Store exploration Featured apps Advanced App and game taxonomy filtering Review sentiment analysis Pro Ideal for teams looking to discover more growth opportunities. $199 per month
billed yearly Start free 7-day trial 1500 keywords 8 apps and 8 competitors per app 12-month long historical data 3 seats... --- ### CPP A/B Testing Landing Page > Replace exhausting manual processes with automated, statistically reliable A/B tests. Gain precise insights into custom product pages’ performance and confidently adjust your Apple Ads strategy. - Published: 2025-03-26 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/cpp-a-b-testing/ CPP A/B Testing Simplify and automate your A/B testing for custom product pages Replace exhausting manual processes with automated, statistically reliable A/B tests. Gain precise insights into custom product pages’ performance and confidently adjust your Apple Ads strategy. Try First - Limited Seats Book a Demo *Exclusive to a small group of early adopters. Trusted by 5,000+ mobile app and game companies around the world Tailor custom product page A/B tests to fit your strategy Easily set up precise and reliable A/B tests to uncover insights and optimize your Apple Ads performance. Try First - Limited Seats Test towards your preferred A/B testing method Select between Switch and Parallel testing methods—Switch alternates ad groups systematically, while Parallel tests duplicated ad groups concurrently—allowing optimal flexibility based on campaign goals. Run ad group performance tests Identify which ad groups deliver the strongest performance for a specific custom product page, optimize your ad group for better performance. Compare multiple custom product pages Test multiple custom product pages simultaneously with one ad group, pinpointing the best variant for increased conversions. Build default vs. custom product page tests Directly compare the impact of default product pages versus custom product pages within a single ad group to find the ideal match for your campaigns. Monitor your tests' health and results Gain insights into your custom product page A/B tests and confidently make data-driven decisions. Reliable confidence levels Your decisions are backed by trustworthy data. Instantly assess the statistical significance of your results with confidence indicators. Performance... --- ### Managed Services > Grow your app or game with professional support for App Store Optimization (ASO) and Apple Ads. - Published: 2025-02-06 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/managed-services/ PROFESSIONAL SUPPORT Partner with experts to grow your app faster Tap into MobileAction’s advanced tech and expertise to fill knowledge and resource gaps and enhance your app marketing and user acquisition efforts. Let's Talk Trusted by 5,000+ mobile app and game companies around the world 10+ years of expertise - 55+ app growth consultants 10+ languages supported Partner with us to hit your KPIs for organic and paid user acquisition Maximize app metrics and ROI while reducing costs Increase your app’s impact with expert strategies on ASO and Apple Ads that boost conversion rates, and increase your rankings, all while reducing operational and acquisition costs. Apple Ads partner Leverage a data-driven approach to refine your app’s Apple Ads keyword targeting, ensuring every organic and paid element is tuned for maximum performance. Succeed with personalized, full-range services Experience stress-free growth and save time with transparent processes, secure data and tailored services and solutions designed to meet your unique needs for app marketing. Grow your app or game with dedicated industry experts for all your needs App Store Optimization Apple Ads Creative support Climb the charts on the App Store and Google Play Store Initial app health check Market, trend and competitor analysis and psychology-based strategy building Optimization and localization of creatives and keywords Store structure for geos and search terms Regular A/B tests Sentiment and review monitoring In-app events and promotional content optimization Access to MobileAction ASO Intelligence Regular reports and a dedicated team Learn More Optimize your Apple Ads campaigns... --- ### Book a Demo > Experience MobileAction's powerful app intelligence platform with a personalized demo. Our experts will showcase the features most relevant to your needs and demonstrate how our tools can accelerate your app's growth. - Published: 2024-08-16 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/schedule-demo/ CONTACT OUR SALES TEAM You're just one step away from reaching your mobile growth goals and taking your app to where it deserves. $500M+ Apple Ads spend optimized in 2023 5000+ clients worldwide 5M+ apps data6M+ keyword data90M+ creatives data $500M+ Apple Search Ads spend optimized in 2023 5000+ Clients worldwide 5M+ apps data 6M+ keyword data 90M+ creatives data Trusted by 5,000+ mobile app & game companies around the world Grow your app on the App Store and Google Play Store with our solutions now Join over 300,000 mobile growth pioneers at companies like Playtika, Rappi, Adidas, and many more. FEATURED MobileAction’s holistic user acquisition guide “The App Marketer’s iOS User Acquisition Handbook” is live. Get your report --- ### Health & Fitness > Boost your health & fitness apps' visibility with MobileAction's toolset. Increase downloads to connect with more users and scale your app revenue. - Published: 2024-07-23 - Modified: 2025-04-16 - URL: https://www.mobileaction.co/industries/health-fitness/ Industries HEALTH & FITNESS Make sure each audience segment see the feature that will benefit and gain high-intent users by optimizing your Apple Ads campaigns. Get Started Book a Demo Trusted by Health & Fitness app companies around the world Reaching the right audience segments to turn them into loyal customers is challenging in Health&Fitness Need of segmentation Delivery apps contain different specialities within the app. Custom product pages can expand reach and show specific features to their audience. UA optimization is resource intensive Manually handling paid user acquisition can be overly demanding and laborious because of the continuous need for optimization. Keyword targeting needs expertise Selecting the right keywords and choosing the right bid amount can take time and requires skill. Competitor tracking isn't easy Consistently monitoring the activities of numerous competitors is time consuming and impossible to do regularly. MobileAction helps you overcome these challenges Highlight different features Manage multiple campaigns Bid on the right keywords Do competitor analysis Use custom product pages to show different features Search by any app and paid keyword to compare default and custom product pages performance of your competitors with CPP Intelligence. Examine the performance of your custom product pages on Ads Manager to discover best practices by analyzing metrics. Monitor your custom product pages performance by impression, conversion, download, and revenue with CPP Metrics. Get Started Learn More Automate UA tasks and optimize performance Distribute your budget with Budget Allocation according to performance metrics with data-driven algorithms to achieve the best... --- ### Delivery > Boost your delivery apps' visibility with MobileAction's toolset. Increase downloads to connect with more users and scale your app revenue. - Published: 2024-07-23 - Modified: 2025-04-16 - URL: https://www.mobileaction.co/industries/delivery/ Industries DELIVERY Translate every install into revenue-generating users by optimizing and automating your Apple Ads campaigns. Get Started Book a Demo Trusted by Delivery app companies around the world Making your app visible in a category that becomes more competitive everyday is challenging Need of segmentation Delivery apps contain different specialities within the app. Custom product pages can expand reach and show specific features to their audience. UA optimization is resource intensive Manually handling paid user acquisition can be overly demanding and laborious because of the continuous need for optimization. Keyword targeting needs expertise Selecting the right keywords and choosing the right bid amount can take time and requires skill. Competitor tracking isn't easy Consistently monitoring the activities of numerous competitors is time consuming and impossible to do regularly. MobileAction helps you overcome these challenges Highlight different features Manage multiple campaigns Bid on the right keywords Do competitor analysis Use custom product pages to show different features Search by any app and paid keyword to compare default and custom product pages performance of your competitors with CPP Intelligence. Examine the performance of your custom product pages on Ads Manager to discover best practices by analyzing metrics. Monitor your custom product pages performance by impression, conversion, download, and revenue with CPP Metrics. Get Started Learn More Automate UA tasks and optimize performance Distribute your budget with Budget Allocation according to performance metrics with data-driven algorithms to achieve the best possible return without overspending. Get personalized guidance and support that extend beyond... --- ### Apple Ads Insights for All Apps & Games > Leverage advanced performance insights to optimize your Apple Ads. Learn how to analyze campaign data, identify optimization opportunities, and implement data-driven adjustments that improve ROAS. - Published: 2024-07-23 - Modified: 2025-04-16 - URL: https://www.mobileaction.co/apple-search-ads-optimization/insights-center/ INSIGHTS CENTER Master campaign strategy with data-driven precisions Unlock the full potential of your app marketing with industry benchmarks, budget optimization and personalized recommendations. Sign Up - Free Book a Demo Trusted by 5,000+ mobile app and game companies around the world Gain a competitive edge by aligning your campaign's performance metrics with market values BENCHMARKS Step up with precision using industry insights Competitive positioning Discover where your campaigns stand in relation to industry benchmarks to guide your strategy adjustments. Key metrics evaluation Measure and analyze your key performance indicators against industry averages to identify areas for improvement. Start Now RECOMMENDATIONS Leverage tailored suggestions for keywords, bids, and budgets Strategic bid optimization Receive recommendations to adjust your bids strategically for maximizing campaign performance. Keyword recommendations Enhance your visibility and relevance in search results with expertly suggested keywords tailored to your campaign goals. Budget guidance Get precise daily budget suggestions to optimize spend and boost campaign impact. Start Now Hear from our customers Eszter Fedor Senior PPC Executive “Given the remarkable results and our direct experience, we genuinely endorse both products. They brought a significant improvement in our performances and sparked a shift in our strategy. What makes it even more special is the continuous support we have received, making the entire experience even more worthwhile. Looking forward, the platform’s role in user acquisition and performance tracking will be key in optimizing our strategies for sustained growth. The positive collaboration with MobileAction’s team further reinforces its significance as a strategic partner... --- ### Casino > Maximize casino gaming app growth with MobileAction's toolset. Boost your casino apps' visibility Increase downloads to connect with more users and scale your app revenue. - Published: 2024-07-22 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/industries/casino/ Industries CASINO Scale up your Apple Ads campaigns by expanding your keyword pool. Reach a broader audience and score a win with the right strategies. Get Started Book a Demo Trusted by Casino app companies around the world Reaching the right audience with the right keywords is challenging for casino games Hard to find various keywords to target Limited keyword types in the category make it hard to expand the keyword pool and scale up campaigns due to the lack of keywords. UA optimization is resource intensive Manually handling paid user acquisition can be overly demanding and laborious because of the continuous need for optimization. Same old creatives cause ad fatigue There are so many competitors to keep track of, especially the category leaders, when you don’t, it gets harder to outshine them. MobileAction helps you overcome these challenges Optimize keywords Manage multiple campaigns Build creatives that convert Define competitor groups Use keywords that will scale your app up Fetch keywords by analyzing the market, competitors' organic and paid keywords, and storefront performances and capture unexploited keyword opportunities with Keyword Advisor. Optimize costs using Smart Bidding, set budget caps and cost goals, and eliminate wasted ad spend by bidding the right amount for the right keywords. Find out your competitors’ keywords and attract their audience with Keyword Auction Insights. Get Started Learn More Automate UA tasks and optimize performance Distribute your budget with Budget Allocation according to performance metrics with data-driven algorithms to achieve the best possible return without overspending.... --- ### Competition analysis for Apple Ads campaign management > Gain a competitive edge in Apple Ads with in-depth competitor analysis. Discover their bidding strategies, identify keyword opportunities they've missed, and optimize your campaigns for higher ROAS. - Published: 2024-07-22 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/apple-search-ads-optimization/competition-analysis/ COMPETITION ANALYSIS Gain competitive edge on the App Store Utilize advanced analytics to identify key organic & paid and competitive keywords, enhance campaign reach, relevance, and overall performance. Sign Up - Free Book a Demo Trusted by 5,000+ mobile app and game companies around the world Improve ad results with targeted keyword insights KEYWORD AUCTION INSIGHTS Discover and utilize competitive keywords Pinpoint competitor strategies Identify the exact keywords that your competitors use to attract audiences, improve your app’s keyword strategy. Tailored search filters Filter keyword data by date and location for a refined and targeted analysis of the competitive landscape. Broad market visibility Access detailed insights on top advertisers and their keyword strategies to optimize your ad placements. Start Now ORGANIC KEYWORD HUNT Create lists of high-impact ad creatives Strategic keyword selection Easily identify all organic keywords an app ranks for and select the top performing keywords for your ad campaigns. Detailed keyword insights Access details for each organic keyword, including Chance Score, Popularity Score, and competition levels. Refined search capability Tailor your keyword searches with adjustable advanced filters. Filter your needs and find the most relevant organic keywords. Start Now SEARCH ADS INTELLIGENCE Maximize Apple Ads success with comprehensive insights Uncover high-value keywords Access a broad spectrum of high-intent, valuable keywords to synergize your ASO and Apple Ads efforts. Competitor insight and analysis Analyze competitors' keyword usage, impression shares, and ad placement tactics to refine your campaign strategy. Optimize across all 4 placements Utilize detailed data on app positioning... --- ### Automations > Automate your Apple Ads campaigns to save time and improve performance. Discover how rule-based automation can optimize bids, pause underperforming keywords, and scale successful campaigns 24/7. - Published: 2024-07-22 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/apple-search-ads-optimization/automations/ AUTOMATIONS Simplify campaign management, maximize impact Elevate your Apple Ads campaigns with 20+ templates and condition-based campaign automation capability across multiple layers. Sign Up - Free Book a Demo Trusted by 5,000+ mobile app and game companies around the world Amplify your app’s presence, smartly manage budgets, and strategically secure your brand AUTOMATIONS Automate Apple Ads campaigns for optimal marketing strategy Smart ad spending control Let automations adjust bids and pause underperforming keywords to optimize spending and maximize returns on successful campaigns. Dynamic market adaptation Protect your budget and maintain campaign performance with instant market change responses. Start Now AUTOMATION TEMPLATES Leverage ready to use automation templates designed for your specific goals Optimize with ready-made templates Use over 20+ advanced, templates to automate and enhance every aspect of your Apple Ads campaigns. Take immediate action Choose one of the strategy-based, multi-layered templates that go beyond basic automation for various goals and complex campaign optimizations. Start Now Explore MobileAction’s solutions Apple Ads Campaign Management ASO Intelligence Apple Ads Intelligence Compass CPP Intelligence App Intelligence Market Trends API Solutions Grow your app on the App Store and Google Play Store with our solutions now Sign Up - Free Book a Demo --- --- ## Posts ### Organic app growth strategies that actually work in 2025! > Boost installs without ads! Explore 2025’s best organic app growth tactics—ASO, SEO, referrals, social & retention—to help indie devs and marketers win. - Published: 2025-06-04 - Modified: 2025-06-04 - URL: https://www.mobileaction.co/blog/organic-app-growth-in-2025/ - Categories: ASO, Mobile App Marketing Mobile app marketing has changed dramatically in the past few years. Paid user acquisition costs are through the roof, and privacy changes have made targeted advertising less effective. You might be asking: How can I grow my app organically in 2025? The good news is that organic app growth is not only possible – it’s thriving. In fact, many companies are shifting focus to organic strategies as a more sustainable, cost-effective path to user acquisition and retention. . We’ll cover actionable tactics for user acquisition and retention that don’t rely on paid ads. You’ll learn how to boost your app’s visibility, engage users, and build a loyal community – all through organic means. The 2025 app growth landscape: Why organic matters The mobile app ecosystem in 2025 is huge and more competitive than ever. Global app downloads reached 136 billion on iOS and Google Play in 2024, and users spent 4. 2 trillion hours in apps (about 3. 5 hours per day per person). Mobile apps are projected to generate over $935 billion in revenue by 2025. Despite this growth, getting noticed isn’t easy – users are actually downloading fewer new apps and only sticking with those that deliver real value. Meanwhile, market leaders dominate attention, leaving little room for newcomers without creative strategies. Nearly 80% of users abandon a new app within the first 3 days, which means retention is a critical challenge. Plus, the cost of paid installs has skyrocketed, so relying solely on ads can quickly drain... --- ### How to use App Store Connect in 2025: A step-by-step guide > Learn how to use App Store Connect in 2025 with this step-by-step guide. Master App Store Connect to publish and manage your iOS app successfully. - Published: 2025-05-27 - Modified: 2025-06-03 - URL: https://www.mobileaction.co/blog/how-to-use-app-store-connect/ - Categories: ASO, Mobile App Marketing App Store Connect is Apple's online platform that lets you upload app builds, configure your app’s listing, and manage everything needed to release your app on the App Store. It’s the central hub where you handle app metadata, pricing, App Store analytics, user reviews, and more. In 2025, Apple continues to expand App Store Connect’s features (like product page optimization and custom product pages for marketing), making it more important than ever to master this tool for a successful app launch. In this comprehensive step-by-step guide, we’ll walk through how to use App Store Connect – from setting up your developer account, creating a new app listing with all the required metadata, uploading your build via Xcode or Transporter, setting pricing and availability, to finally submitting your app for review. We’ll also cover tips for managing your app post-launch (analytics, updates, and user feedback). Let’s get started! What is App Store Connect (and why it matters in 2025) App Store Connect is Apple’s official web (and iOS) portal for developers to manage their apps on the App Store. As part of the Apple Developer Program, it allows you to upload, submit, and manage apps across Apple platforms (iOS, iPadOS, macOS, etc. ). Through App Store Connect, you handle app listing details (name, description, screenshots, etc. ), view sales reports and app analytics, invite beta testers via TestFlight, and much more. In 2025, App Store Connect remains crucial because Apple has tightened quality and privacy standards and introduced new tools that... --- ### ASO mistakes that are killing your app growth in 2025 > Avoid ASO mistakes killing your app growth in 2025. Fix keywords, creatives & ratings to boost visibility and downloads. - Published: 2025-05-21 - Modified: 2025-05-22 - URL: https://www.mobileaction.co/blog/aso-mistakes/ - Categories: ASO, Mobile App Marketing App Store Optimization (ASO) is more critical than ever in 2025 for driving organic app growth. In fact, about 70% of App Store visitors use search to find new apps, and 65% of downloads occur right after a search. On top of that, competition is fierce – as of 2025 there are over 1. 9 million apps on the Apple App Store (with ~38 billion annual downloads) and 1. 6 million on Google Play. This means common ASO mistakes can seriously sabotage your app’s growth if you’re not careful. In this post, we’ll break down the major ASO mistakes developers and marketers are still making in 2025, explain why each is a problem, and discuss what to do instead. Fixing these issues will help improve your app’s visibility, downloads, and overall success. Mistake 1: Treating ASO as an afterthought (Starting Too Late) One big mistake is not thinking about ASO early enough. Some indie developers only consider ASO after their app is live (or not at all), assuming a good app will “market itself. ” Unfortunately, launching an app without an ASO strategy from day one is a missed opportunity. For example, App Store gives new apps a short initial boost – it guesses relevant keywords for your app in the first week to see how users respond. If you haven’t optimized your title, keywords, and description from the start, you’re essentially squandering that early momentum. Similarly, expecting instant success without ongoing ASO work is unrealistic; ASO is a long-term... --- ### Custom store listings on Google Play: The complete 2025 guide > Learn how to master custom store listings on Google Play in 2025 with step-by-step setup, best practices, and new features to boost installs and engagement. - Published: 2025-05-14 - Modified: 2025-05-14 - URL: https://www.mobileaction.co/blog/custom-store-listings-on-google-play/ - Categories: ASO, Google Play Store Custom store listings on Google Play are personalized app store pages that let you tailor your app’s Google Play presence for specific audiences. Instead of a one-size-fits-all app listing, you can create multiple versions of your store page, each with unique text, graphics, and promotional messages, to better resonate with different user segments. In this blog, we will help you leverage custom store listings on Google Play to boost installs and user engagement. We’ll explain what custom store listings are, how they work, the latest updates (as of 2025), and provide step-by-step instructions, best practices, use cases, and common pitfalls to avoid. What are custom store listings on Google Play? Custom store listings (CSLs) are alternative versions of your app’s default Google Play store listing, each aimed at a particular user segment. They allow you to change almost all the content of your store page (app name, descriptions, icon, screenshots, videos, feature graphics, etc. ) to better appeal to different audiences. All users who don’t meet a custom listing’s targeting criteria see your default listing by default, but users who do meet the criteria will see the tailored page instead. This means you can show different messaging, visuals, and promotions to different users – for example, highlighting specific features for users in a certain country or showing a special offer to users coming from a particular ad campaign. Some key facts about Google Play custom store listings: You can create up to 50 custom store listings per app, giving ample... --- ### ASO keyword cannibalization: Stop competing with yourself in 2025! > ASO keyword cannibalization hurts your rankings by making apps fight for the same keywords. Learn 2025 fixes to boost rankings and installs. - Published: 2025-05-07 - Modified: 2025-05-07 - URL: https://www.mobileaction.co/blog/aso-keyword-cannibalization/ - Categories: ASO, Mobile App Marketing Ever feel like your apps are fighting each other for downloads? If you’re an indie app developer or ASO agency managing multiple apps, you might be suffering from ASO keyword cannibalization without even realizing it. In 2025, the app stores are more crowded than ever, and the last thing you need is your own apps competing against each other. We will explain what ASO keyword cannibalization is, why it happens (especially when you have more than one app), how it hurts your rankings, and what you can do to fix it. What is ASO keyword cannibalization? ASO keyword cannibalization happens when your own apps unintentionally compete with each other by targeting the same keywords. In simple terms, it means multiple apps from the same developer (or agency portfolio) are using the same search terms, and thus “eating” into each other’s rankings. Picture it as siblings fighting over the TV remote — everyone loses! Instead of one app ranking strongly for a keyword, you have two or more of your apps splitting the relevance and clicks, resulting in none of them performing as well as they could. This phenomenon is like having two storefronts next to each other selling the exact same goods. You’d hope to dominate the block, but in reality you’re just dividing your customer traffic between the two. In the context of App Store Optimization (ASO), cannibalization dilutes each app’s visibility. Your app listings start competing with each other rather than against your real competitors, which can lower... --- ### Learn the full story behind every install with the iOS Download Report > Discover MobileAction’s iOS Download Report: one dashboard that unifies Apple Ads & App Store Connect data, revealing paid vs. organic installs in real time. - Published: 2025-05-06 - Modified: 2025-05-09 - URL: https://www.mobileaction.co/blog/ios-download-report-is-live/ - Categories: Company & Product News, Mobile App Marketing Launching and scaling an app means juggling acquisition channels, parsing countless CSVs, and hopping between Apple Ads and App Store Connect dashboards. We decided to end that headache. Today, the iOS Download Report is live in MobileAction. iOS Download Report merges data from App Store Connect and Apple Ads into a single, flexible view—so you can finally see exactly where downloads come from, how paid and organic work together, and what to do next. Why we built it Teams kept running into the same walls: Data in silos – Numbers live in different tools, making comparisons quite challenging. Endless CSVs– Hours vanish merging sheets, fixing formulas, and double-checking totals. Unclear paid-versus-organic impact – Budget talks stall because no one is sure what’s really driving growth. We built the iOS Download Report to climb these walls for good. By piping raw metrics from Apple’s official APIs into a single, continuously refreshed dashboard, we replace manual reconciliation with real-time clarity. No more fragile spreadsheets - just one trusted narrative that allows marketers, UA managers, and executives to agree on what happened, why it happened, and how to double down before the moment passes. How it works We pull official metrics through Apple’s APIs on a regular basis. Apple Ads delivers tap-through installs; App Store Connect supplies total downloads plus granular source buckets (e. g. , Search, Browse, App Referrer, Web Referrer). From there, we calculate: Apple Ads Downloads = Tap-Through Installs App Store Organic Downloads = (Search + Browse) − Apple Ads... --- ### Apple Ads brings major updates to its way of measurement: here's what you need to know > Apple Ads adds view-through attribution and AdAttributionKit, measuring delayed installs privacy-first. Learn to track VTA and optimize with MobileAction. - Published: 2025-05-05 - Modified: 2025-06-19 - URL: https://www.mobileaction.co/blog/apple-ads-brings-major-updates/ - Categories: Apple Ads Apple Ads have long been a key driver of app growth. In a notable update to its measurement framework, Apple has introduced view-through Attribution (VTA) on March 27, offering a broader perspective on how impressions influence installs, even when users don’t tap the ad right away. In addition, Apple Ads is now registered with AdAttributionKit (fka SKAdNetwork), giving advertisers a privacy-first way to measure campaign performance. These changes reflect the industry's shift towards enhanced user privacy while providing marketers with more comprehensive performance insights. Here’s what you need to know to adapt and thrive. AdAttributionKit support Apple Ads now supports AdAttributionKit, starting initially with SKAdNetwork versions 1-3. AdAttributionKit allows advertisers to measure the effectiveness of their ads while fully respecting user privacy, ensuring compliance with Apple’s privacy-first data protection policies. AdAttributionKit provides essential campaign insights without compromising user data. This integration is crucial because it allows you to: Measure unified attribution across Apple Ads and third-party networks Maintain user privacy through Apple's privacy-centric attribution model. Future-proof measurement strategies with upcoming AdAttributionKit (AAK) support. What is view-through attribution? Apple Ads is also expanding how conversions are measured with view-through attribution. View-through attribution credits an install to an impression if the user downloads your app within 24 hours of simply viewing the ad. It’s especially helpful in capturing those delayed installs that happen after a user is reminded of your app, but not necessarily through a direct tap. By measuring these additional conversions, advertisers can get a more holistic sense of how... --- ### Latest updates on custom product pages in Apple Ads > Discover how custom product pages, Search tab ads, and deep links in Apple Ads boost installs—and A/B test every variation with MobileAction. - Published: 2025-05-02 - Modified: 2025-05-08 - URL: https://www.mobileaction.co/blog/ad-variations-with-custom-product-pages/ - Categories: Apple Ads, Mobile App Marketing, Mobile App Strategies As Apple Ads continues to evolve, custom product pages have become a strategic tool for marketers seeking to tailor their messaging at scale. Now that Search tab ads support custom product pages and deep links can drive even more relevant user journeys, the landscape for personalized user acquisition in Apple Ads has never looked more promising. With MobileAction, an Apple Ads partner, you can track the performance of your custom product pages, monitor competitor tactics, run automated tests, and fine-tune every campaign from a single, unified dashboard. And today, we’ll explore how ad variations based on custom product pages can improve campaign performance, share what’s new with Search tab ads, and introduce how deep links can enhance the experience even further. What are ad variations and how do they work? Ad variations are creative permutations that stem from the custom product pages you've set up in App Store Connect. Currently, up to 35 custom product pages per app can be created to target multiple audience segments, giving you a wide creative surface to speak directly to different groups. Within search results ads, each variation can be assigned to specific keywords or ad groups, making it possible to highlight unique features, promotions, or messages based on what a user is searching for, instead of relying on a single, generic product page. Custom product pages are supported across key Apple Ads placements, including search results ads, Today tab ads, and now, Search tab ads as well — expanding your ability to serve... --- ### Tired of manual custom product pages testing? We have what you need. > Automate Apple Ads custom product pages A/B tests and gain 90 %-confidence insights with MobileAction's CPP A/B Testing. Click to learn more! - Published: 2025-04-29 - Modified: 2025-05-09 - URL: https://www.mobileaction.co/blog/introducing-cpp-a-b-testing/ - Categories: Company & Product News Manually testing custom product pages has long been a complex and time-consuming task. The constant switching between variations, the uncertainty about statistical validity, and the sheer amount of time it takes... It's enough to make anyone question if the insights are even worth the effort. That's why I'm thrilled to announce our newest innovation: CPP A/B Testing, which is entering closed beta today. This development marks another milestone in our roadmap to deliver the most advanced Apple Ads campaign management platform in the market. Interested in early access? Join our waitlist to be notified as soon as it becomes publicly available. Listening to what you actually need In my previous blog post, I shared our commitment to customer-first product development. I talked about how "we're listening to our clients and community members closer than ever" and working toward "an even more seamless product experience, one that spans SMBs all the way to the biggest enterprises. " I wasn’t just saying that. We took our conversations with our community to heart, and guess what kept coming up again and again? Custom product pages A/B testing was consistently among the most requested additions from our user community. Our surveys and field research confirmed two major pain points that app marketers are struggling with: the excessive amount of manual effort required to run custom product page tests and the nagging doubt about whether the results are dependable. This request came at the perfect time, as our data was also showing just how important... --- ### ASO long-tail optimization: Unlock hidden App Store traffic in 2025! > Discover the power of ASO long tail optimization in 2025! Learn how to unlock hidden app growth with right keyword strategies. - Published: 2025-04-28 - Modified: 2025-04-30 - URL: https://www.mobileaction.co/blog/aso-long-tail-optimization/ - Categories: ASO, Mobile App Marketing So, you read our blog ASO for indie developers: Tactics you should master in 2025, and start to wonder why downloads aren't pouring in, despite your best efforts. You’re not alone. The truth is, today’s App Store and Google Play are crowded — very crowded. Traditional ASO tactics often focus on a few popular keywords, but this approach leaves a wealth of untapped traffic. That’s where ASO long-tail optimization comes in. By targeting the long tail of search – those longer, specific phrases users type in – indie developers and savvy marketers can uncover niches that big competitors overlook. In 2025, ASO long-tail keywords are becoming increasingly important as users search with more specific queries and app store algorithms get better at handling natural language. Today, we will explore what ASO long-tail optimization means, why it matters more than ever, and how you can leverage it to unlock hidden app store traffic for your app’s success. What is ASO long-tail optimization? ASO long tail optimization refers to the practice of focusing your app’s keyword strategy on long-tail keywords – longer, highly specific search phrases – rather than just short, generic terms. In ASO, just like in web SEO, long-tail keywords target niche user needs. For example, a broad short-tail keyword might be “music app”, whereas a long-tail variant could be “best offline music player for workouts”. The long-tail phrase is more specific and caters to a particular user intent (in this case, someone who wants a workout-friendly music app that... --- --- ## Glossary ### Redownloads (Total) > The total count of redownloads from all sources over a period, providing insights into user behavior and app appeal. - Published: 2024-09-13 - Modified: 2025-03-13 - URL: https://www.mobileaction.co/glossary/what-is-redownloads-total/ Redownloads (Total) is a comprehensive metric that combines app reinstallations driven by both tap-through and view-through activities. This metric provides a holistic view of all user re-engagements generated by a mobile advertising campaign, regardless of whether the user directly interacted with the ad (tapped or clicked) or simply viewed the ad without taking any action. Key Points: Combines redownloads or reinstallations from both direct taps/clicks and indirect views Gives a complete picture of the total app re-downloads driven by the advertising Measures the overall impact of the advertising campaign on driving user re-engagement Allows for better evaluation of the campaign's effectiveness in re-engaging existing users Provides a more accurate representation of the advertising's true impact on app redownloads Complements other install metrics like new downloads and overall Installs (Total) By tracking Redownloads (Total), mobile app marketers can gain a comprehensive understanding of the full scope of their advertising's influence on driving user re-engagement and app reinstallations. This metric is crucial for evaluating the success of user re-engagement strategies and making informed decisions about future marketing efforts on Apple Search Ads. --- ### New Downloads (Total) > Total count of new downloads from all sources over a specific period, reflecting growth and marketing effectiveness. - Published: 2024-09-13 - Modified: 2025-03-13 - URL: https://www.mobileaction.co/glossary/what-is-new-downloads-total/ New Downloads (Total) is a comprehensive metric that combines first-time app installations driven by both tap-through and view-through activities. This metric provides a holistic view of all new user acquisitions generated by a mobile advertising campaign, regardless of whether the user directly interacted with the ad (tapped or clicked) or simply viewed the ad without taking any action. Key Points: Combines new, first-time downloads from both direct taps/clicks and indirect views Gives a complete picture of the total new app installations driven by the advertising Measures the overall impact of the advertising campaign on acquiring new users Allows for better evaluation of the campaign's effectiveness in new user acquisition Provides a more accurate representation of the advertising's true impact on new app downloads Complements other install metrics like redownloads and overall Installs (Total) By tracking New Downloads (Total), mobile app marketers can gain a complete understanding of the full scope of their advertising's influence on acquiring new users. This metric is crucial for evaluating the success of user acquisition strategies and making informed decisions about future marketing efforts on Apple Search Ads. --- ### Installs (Total) > The total number of app installs accumulated from all sources, reflecting overall app adoption and market penetration. - Published: 2024-09-13 - Modified: 2025-03-13 - URL: https://www.mobileaction.co/glossary/what-is-installs-total/ Installs (Total) is a comprehensive metric that encompasses both tap-through and view-through new downloads and redownloads. This metric provides a holistic view of all app installations driven by a mobile advertising campaign, regardless of whether the user directly interacted with the ad (tapped or clicked) or simply viewed the ad without taking any action. Key Points: Combines new downloads and redownloads from both direct taps/clicks and indirect views Gives a complete picture of the total app installations driven by the advertising Includes both first-time downloads and re-downloads Measures the overall impact of the advertising campaign on driving app installs Allows for better evaluation of the campaign's effectiveness in user acquisition and re-engagement Provides a more accurate representation of the advertising's true impact on app installations By tracking Installs (Total), mobile app marketers can gain a complete understanding of the full scope of their advertising's influence on app downloads and re-downloads. This metric is crucial for understanding the overall return on investment (ROI) of their advertising campaigns and making informed decisions about future strategies on Apple Search Ads. --- ### Redownloads (View-Through) > Redownloads that occur after a user views an ad but doesn't click, suggesting the ad influenced their decision indirectly. - Published: 2024-09-13 - Modified: 2025-03-13 - URL: https://www.mobileaction.co/glossary/what-is-redownloads-view-through/ Redownloads (View-Through) refers to the number of app reinstallations from users who viewed an ad but did not directly interact with it (tap, click, or convert) within a 24-hour window. This metric helps measure the indirect impact of advertising and brand exposure on user re-engagement and app re-downloads beyond just direct user interactions with the ad. Key Points: Tracks reinstallations or re-downloads of the app Measures app re-downloads from users who viewed the ad but did not tap or click on it Looks at a 1-day (24-hour) period after the ad impression Provides insights into the indirect influence of advertising on user re-engagement Complements other install metrics like new downloads and direct taps/clicks Valuable for evaluating the broader effectiveness of marketing campaigns in driving app re-downloads By analyzing Redownloads (View-Through), mobile app marketers can gain a better understanding of how their advertising efforts are impacting user re-engagement and app re-downloads, even when users do not directly interact with the ad. This metric helps paint a more complete picture of the customer journey and the various touchpoints that lead to app re-installations through Apple Search Ads. --- ### New Downloads (View-Through) > New installs that occur after a user views an ad but doesn't click, showing the ad's indirect influence on user decisions. - Published: 2024-09-13 - Modified: 2025-03-13 - URL: https://www.mobileaction.co/glossary/what-is-new-downloads-view-through/ New Downloads (View-Through) refer to the number of first-time app installations from users who viewed an ad but did not directly interact with it (tap, click, or convert) within a 24-hour window. This metric helps measure the indirect impact of advertising and brand exposure on new app acquisitions, beyond just direct user engagement with the ad. Key Points: Measures new, first-time app installations only Tracks downloads from users who viewed the ad but did not tap or click on it Looks at a 1-day (24-hour) period after the ad impression Provides insights into the indirect influence of advertising on new user acquisition Complements other install metrics like direct taps and clicks Valuable for evaluating the broader effectiveness of marketing campaigns By analyzing New Downloads (View-Through), mobile app marketers can gain a more comprehensive understanding of their advertising's impact and the role of brand awareness in driving new user acquisition. This metric helps paint a clearer picture of the customer journey and the various touchpoints that lead to app downloads through Apple Search Ads. --- ### Installs (View-Through) > Installs occurring after a user views an ad but doesn't click, yet later installs the app. - Published: 2024-09-13 - Modified: 2025-03-13 - URL: https://www.mobileaction.co/glossary/what-is-installs-view-through/ Installs (View-Through) refer to the number of new app downloads and re-downloads from users who viewed an ad without interacting with it (tapping, clicking, or converting), but then went on to install the app within a 24-hour window. This metric helps measure the impact of brand awareness and indirect influence of mobile app installs, beyond just direct clicks and taps. By analyzing view-through installs, marketers can better evaluate the halo effect of their advertising campaigns and optimize their strategies accordingly. Key Points: Counts both new app downloads and re-downloads Measures installs from users who viewed the ad but did not directly interact with it Looks at a 1-day (24-hour) window after ad impression Indicates the indirect influence of advertising on app installations Crucial for understanding the broader impact of advertising and marketing campaigns Helps evaluate the impact of brand awareness on app downloads This metric is important for mobile app marketers to track, as it provides insights into the indirect influence of advertising and the role of brand awareness in driving app installs on Apple Search Ads campaigns. --- ### Taps > In Apple Search Ads, a tap is counted when a user selects your ad in search results, measuring engagement. - Published: 2024-03-19 - Modified: 2025-03-13 - URL: https://www.mobileaction.co/glossary/what-is-taps/ Taps in the mobile marketing world, refer to the total number of times a user interacted with or clicked on your mobile app ad during the specified date range in the report. Clicks are an important metric as they represent potential opportunities to drive downloads or re-engagement with your existing users. Monitoring your tap count over time allows assessing if your creative, targeting or bids are effectively grabbing user attention and driving clicks - the first step toward conversion. It also provides insights into how many people are seeing and reacting to your ads in aggregate. --- ### Spend (Apple Ads) > The amount spent on Apple Ads campaigns over a period, reflecting investment in app promotion. - Published: 2024-03-19 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/glossary/what-is-spend-apple-search-ads/ Cost represents the total amount spent on customer taps or clicks over the time period covered in the report. It reflects the cumulative cost of each interaction with your app ad, whether that leads to an impression, download, or other event. Tracking cost allows understanding the return on investment of your campaign budget and verifying funds are being allocated efficiently. The cost metric shows how much is spent in the aggregate to generate various outcomes like new users or re-engagement of existing customers. It is a key factor in optimizing ad performance and ensuring marketing initiatives are profitable. --- ### Search Popularity (Apple Ads) > Optimize your Apple Ads campaigns with search popularity data. Learn how to interpret popularity scores, prioritize keywords strategically, and adjust bids based on search volume to maximize campaign efficiency. - Published: 2024-03-19 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/glossary/what-is-search-popularity-apple-search-ads/ Search Popularity is a metric that indicates how often a particular keyword or search term is entered by App Store users. The popularity level is shown as a number between 1 and 5, with 5 representing terms that see the highest search volume. This gives insights into which keywords are most commonly used by consumers to search for apps like yours organically. Factoring search popularity into keyword bid management allows focusing media budgets on the terms most likely to generate impressions and downloads. Targeting popular searches maximizes visibility and chances of a user finding your app listing. --- ### Search Term > Words or phrases users input when searching for apps in the app store, essential for keyword optimization. - Published: 2024-03-19 - Modified: 2025-03-13 - URL: https://www.mobileaction.co/glossary/what-is-search-term/ Search terms refer to the actual words or phrases that app users enter into a search when looking for a specific kind of application. These keywords and searches reveal what people are searching for organically when browsing the App Store. Analyzing common search terms allows for understanding how people describe and find the type of app you offer. It provides insight that can help optimize marketing campaigns, like selecting targeted keyword bids that reflect real user search behaviors and demand. --- --- ## Guides ### A comprehensive guide to App Store Optimization (ASO) > Implement battle-tested ASO strategies that actually drive downloads. Our step-by-step guide covers keyword optimization, creative assets, ratings management, and competitive analysis techniques. - Published: 2025-01-28 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/guide/a-comprehensive-guide-to-app-store-optimization/ How can I get my app discovered among thousands of competitors in the app store? What's the most cost-effective way to gain more downloads and users organically? What free marketing tactics tend to provide the best ROI for mobile apps? How do top apps improve their visibility and pop up in searches/browsing without paid promotions? What strategies help drive consistent discovery and exposure over the long run? What elements should I prioritize optimizing to boost my app's potential? How can I utilize metadata like titles, descriptions, and images more effectively? What techniques help my app appeal to overseas audiences as well? What types of on-page factors hold importance for surfacing in searches? How do certain apps consistently place well for profitable search queries while keeping costs low? These are the Top 10 questions that every app owner, app marketer, app developer, or any member of the mobile app industry is likely to ask. Although these questions are different than each other, they have one thing in common. It is their answer, ASO. App Store Optimization or ASO has transformed into one of the most powerful yet cost-effective growth strategies for mobile apps. When implemented properly, a strategic and analytics-based ASO initiative can catalyze rapid organic expansion without requiring huge investments in gaining new users. In this comprehensive ASO guide, we aim to answer all the top questions about organic app discovery. We will provide a deep dive into ASO best practices, keyword research, metadata optimization, localization tactics, actionable analysis techniques,... --- ### The ultimate guide for App Localization - iOS & Google Play Store > Expand your app globally with our comprehensive localization guide. Learn which markets to target first, how to adapt your app store listing, and common pitfalls to avoid when entering new regions. - Published: 2024-05-06 - Modified: 2025-03-18 - URL: https://www.mobileaction.co/guide/localization-guide/ At MobileAction, we understand that localization is crucial for apps to succeed in global markets. That’s why, in our previous blogs, we've stressed the importance of translating your app into your target regions' local languages and dialects to enhance the user experience for new customers. Localizing Apps for Emerging Markets: Opportunities and Challenges App Localization: Yazio vs FatSecret Localization Just Became Easier with our New Translation Module! How to Find the Best Localization Strategies For Your App In order to go further than informing the mobile app community and also provide this community with data about mobile app localization, MobileAction developed the Localization tool. You can discover more about this tool by contacting MobileAction experts or continue reading this comprehensive guide for more detailed information about localization. So, if you are ready, let’s jump in and explore the world of mobile app localization together! Internationalization (i18n) vs Localization (l10n) Since these two terms are often confused, understanding the concept of internationalization is a must before directly starting with localization. Internationalization aims to develop software that is prepared to enter markets worldwide by being flexible enough to conform to different cultures, languages, and laws. Localization is the process of taking a product that has already been internationalized and further customizing its content - including text, images, audio, and color - to make it as appealing and understandable as possible to users in a specific target market or region. What is App Localization? App localization is adapting a mobile application and its... --- ### The ultimate guide to Apple Ads by MobileAction > Master Apple Ads with our actionable playbook. Step-by-step guidance on campaign structure, bidding strategies, creative optimization, and performance measurement to maximize your app's growth. - Published: 2024-04-03 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/guide/the-ultimate-guide-to-apple-search-ads-by-mobile-action/ Welcome to the Apple Ads guide – your go-to resource for one of the most powerful advertising platforms in app marketing. Whether you're a seasoned advertiser or just starting on your app promotion on Apple Ads, this guide is designed to empower you with the knowledge needed to optimize your campaigns. From understanding the fundamentals to unlocking advanced strategies, discover how to elevate your app's visibility and drive meaningful results on the App Store, where people can find what they care about. You’ll find everything you need, from basics, such as what is Apple Ads, how to use it correctly, and how to create a campaign, to advanced strategies, like multi-placement usage and ad variations and expert tips on optimizing your campaigns. Ready to learn everything you need to know about Apple Ads? Let’s dive in! What is “Apple Ads”? The App Store serves as a global platform, connecting businesses of all sizes with over 650 million people each week. Over the past decade, it has consistently proven to be a safe and trusted space for individuals to discover and download apps just like yours. Apple Ads is an advertising platform provided by Apple for promoting mobile apps on the App Store. Apple Ads is specifically designed to promote your app and increase the traffic to your app. It guarantees that your app receives the attention it deserves, aiding users in discovering it on the App Store by strategically matching customers with your app at every opportunity. This targeted approach,... --- ### From beginner to expert: Custom product pages guide > Click to read our guide about how to use custom product pages for better engagement, analyzing performance to refine results and achieve app growth goals. - Published: 2024-04-02 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/guide/custom-product-pages-guide/ Key Takeaways: Up to 35 custom product pages per app allow for targeting multiple audience segments simultaneously with content that resonates with their specific interests and needs. It gives you the opportunity to customize for each audience group. Effective use of custom product pages involves a deep understanding of your app's unique value proposition, your target audience, and the competitive landscape. Leveraging tools like MobileAction's CPP Intelligence and Compass Explore/Trace/Impact for competitor and keyword analysis is crucial for informed decision-making and continuous improvement of your custom product pages. The creative set, including visuals and copy, should be compelling and directly speak to your target audience's preferences and pain points. Regular A/B testing and analysis of performance metrics are essential for identifying the most effective elements of your custom product pages and refining them for optimal performance. Following Apple's advertising policies and guidelines ensures that your custom product pages attract users and maintain the integrity and safety of the App Store environment. Also, keep in mind that if your custom product pages do not pass the review process, your custom product pages cannot be published. Marketing your custom product pages through various channels, including social media, email, print, and influencer partnerships, is key for driving traffic and conversions. Monitoring key performance indicators (KPIs) like conversion rate (CR), click-through rate (CTR), and retention rate provides insights into the effectiveness of your custom product pages and informs future strategies. Custom product pages significantly enhance App Store Optimization (ASO) and paid User Acquisition (UA)... --- ### In-app events & promotions: The complete guide to standing out > Learn how to design and promote in-app events that drive engagement, retention, and revenue. Discover event frameworks, promotional tactics, and performance benchmarks from successful apps across categories. - Published: 2024-03-22 - Modified: 2025-03-18 - URL: https://www.mobileaction.co/guide/in-app-events-promotional-content-guide/ Back in 2021, Apple introduced a powerful feature with iOS 15 called in-app events. This gave developers the ability to promote time-based activities and unlockable content directly to users through system notifications. In May 2022, Google announced a series of major updates and new product features for Android developers and publishers. Among these new features, they introduced promotional content (formerly LiveOps), a new functionality – very similar to in-app events – that allows developers to promote in-app activities and content directly on Google Play. With both Apple and Google now providing first-party solutions to drive the discovery of in-app deals, activities, and unlockables, the landscape for mobile marketing and monetization is undergoing a significant change. Savvy developers who understand how to properly leverage these new features will be able to cut through the noise, boost the engagement of loyal users, and attract new users to their apps and games. In this comprehensive guide, we dive into everything you need to know about in-app events on iOS and promotional content on Android. You will learn proven strategies, best practices, and practical examples to plan and execute successful in-app campaigns that drive value. By the end, you will have a complete playbook to maximize the potential of these powerful new features. What are in-app events and promotional content? App Store in-app events In-app events are timely events within apps and games — such as game competitions, movie premieres, live-streamed experiences, and more. People can discover your in-app events on the App Store... --- ### The definitive guide for Mobile User Acquisition > Master mobile user acquisition with strategies that deliver high-quality users at sustainable costs. Learn channel diversification, optimization techniques, and attribution best practices from industry experts - Published: 2024-02-29 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/guide/the-definitive-guide-for-mobile-user-acquisition/ Welcome to "The Definitive Guide for Mobile User Acquisition" created by MobileAction. Whether you're an experienced mobile marketer or just starting out, acquiring users for your mobile app or game is one of the biggest challenges. User acquisition can make or break your mobile business. In this guide, we will thoroughly explain what user acquisition is, dive into its importance for mobile apps and games, discuss different user acquisition channels and strategies, and provide best practices to help you acquire and retain quality users in a cost-effective manner. Our goal is to equip you with the right knowledge to build a successful user acquisition campaign and grow your mobile presence. We at MobileAction have helped thousands of games and apps increase their installs and engagement through our market-leading mobile user acquisition optimization platform. Leveraging our deep expertise in running user acquisition campaigns at scale, this guide covers everything you need to know about mobile user acquisition from start to finish. By the end, you will understand how to set user acquisition goals, choose the right channels, launch data-driven campaigns, measure success, and continuously refine your strategies. So whether you're just starting out or want to take your existing efforts to the next level, this guide will be your go-to resource for maximizing user acquisition. Let's get started on our journey of learning everything there is to know about acquiring and retaining users for your mobile business! But first thing first, what is mobile user acquisition? What is User Acquisition? At... --- ### App screenshot sizes and guidelines for the App Store in 2025 > Discover the ultimate guide to app screenshot sizes and guidelines for the App Store. Learn how to create visually stunning app screenshots! - Published: 2024-02-15 - Modified: 2025-03-18 - URL: https://www.mobileaction.co/guide/app-screenshot-sizes-and-guidelines-for-the-app-store/ App screenshots are one of any mobile app's most important visual assets. They provide a peek into your app experience and greatly influence a user's decision to download or ignore your app. With constantly evolving devices and changing App Store guidelines, mobile developers and marketers must be updated with the latest screenshot specifications. In this comprehensive guide, we will discuss the App Store's current screenshot size requirements for iOS devices like iPhone, iPad, Apple Watch, etc. We will also cover key aspects like recommended screenshot best practices, types of screenshots needed, app previews, and more. Our goal is to help you craft optimized screenshots that comply with all App Store policies and convey the true value of your mobile app in a user-friendly format. As the leading mobile growth partner, MobileAction works with many global brands to promote their apps. Through this guide, we aim to share our expertise around app store screenshots so you can improve your app listing visuals, drive more installs, and boost rankings. By the end, you will have all the information required to properly size, design and generate high-performing screenshots for your iOS app on the App Store. Let's get started with understanding the current App Store screenshot sizes for different device classes in the next section. We will then explore additional tips, best practices, and resources to make your app stand out. App Store Screenshot Sizes and Requirements for iOS Devices These guidelines are crucial for designers and marketers to keep in mind when... --- ### App screenshot sizes and guidelines for the Google Play Store in 2025 > Create high-converting Google Play Store screenshots with our comprehensive guide. Learn optimal sizes, design principles, A/B testing strategies, and how to showcase features that motivate downloads. - Published: 2024-02-13 - Modified: 2025-03-18 - URL: https://www.mobileaction.co/guide/app-screenshot-sizes-and-guidelines-for-the-google-play-store/ App screenshots are one of the most important assets for app marketplaces like the Google Play Store. They provide users with a glimpse of your app's key features and value proposition before deciding to download. With billions of apps available on the Play Store, you need to make your screenshots stand out and encourage discovery. However, as mobile technologies advance, screenshot sizes and design guidelines are always evolving. What worked last year may not work as effectively in the current landscape. In this comprehensive guide, we'll break down the latest Google Play Store screenshot sizes and formatting requirements for both phones and tablets across various Android versions. We'll also share best practices for creating compelling screenshots that optimize app discoverability in the rankings. This includes tips for showcasing your app's key selling points visually through design, layouts, and captions. You'll also learn our process for generating and designing professional screenshots that showcase your app in the best possible light on the Google Play Store. By following the guidelines in this playbook, you can ensure your app screenshots meet the latest Google standards while helping users understand your app at a glance. This will go a long way towards driving higher downloads, and engagement and ultimately growing your business in 2025 and beyond. Let's get started! Google Play Store screenshot sizes and requirements for Android devices To optimize app visibility in the Google Play Store, it is crucial to understand their screenshot size requirements for various device form factors. Google regularly... --- ### App Store ASO: Skyrocket Your iOS App in Apple Charts > Master iOS App Store optimization with our comprehensive guide covering all ranking factors. Learn how to optimize keywords, visuals, and metadata to climb the charts and increase organic downloads. - Published: 2024-02-08 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/guide/ios-appstore-aso-guide/ There are millions of apps in the App Store and the number is going up every single day. In this serious competition, you cannot just rely on luck. You have to have a solid strategy to increase your visibility. Well, visibility means App Store Optimization and this is your guide for App Store ASO. Let’s take a step back and think about how people discover your app. By putting ourselves in their shoes, we can guess that many people use the search bar to find the app they need. To be more specific, Apple Ads states that 65% of all iOS downloads occur after an App Store search. This means that you need to be sure that your ASO efforts are constantly tuned to increase your chances of being found in the App Store. Through increasing app visibility, you can present your app to the right audience at the right time, maximizing the chances of a download occurring. Without the App Store ASO, you will miss out on a ton of free organic downloads and get buried in the App Store! In this comprehensive guide, we will show you everything you need to know about App Store ASO. If you are working on Android, we have a Google Play Store App Store Optimization Guide for you, too. Testing is the Key to Success in ASO Before we get into actual tactics, it’s important to get one thing straight: Success in ASO requires a lot of testing. ASO is a dynamic... --- ### Google Play ASO: Organic Growth Strategy Guide for Android Apps > Master Google Play Store optimization with our comprehensive ASO guide. Learn the ranking factors, metadata optimization techniques, and conversion strategies specific to Android apps in 2025. - Published: 2024-02-06 - Modified: 2025-03-18 - URL: https://www.mobileaction.co/guide/android-google-play-aso-guide/ In this guide, we will be looking at Google Play App Store Optimization and how to adjust your strategy to its own distinctive environment. In its basic sense doing Google Play App Store Optimization is a bit closer to doing SEO. So, before delving into doing Google Play ASO, let’s have a look at what we have in common with SEO and borrow from SEO to enhance our ASO strategy. SEO vs ASO Without getting too much detail, let’s have a basic look at the differences between Search Engine Optimization and App Store Optimization. How does SEO work? SEO (Search Engine Optimization), is the process of increasing the rankings of websites on the search engines. For that matter, ASO and SEO are quite similar. However, SEO is much more complex and there are so many more different practices to learn when doing SEO. So, how does SEO work? Similar to ASO, SEO aims to increase your rankings in the search results through ‘keywords’. The basic strategy is to tell the search engines which keywords and phrases are relevant to your website and how popular your keyword is. So, basically, you indicate some of the keywords you want to rank for and based on your popularity the search engines will rank you in a spot for those keywords. Seems familiar? Well, that’s probably all that SEO and ASO have in common. The ways they get to those ends is drastically different. ASO is done only inside the app stores whereas SEO... --- --- ## Reports ### Ad Variations Using Custom Product Pages - Published: 2025-03-04 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/report/apple-search-ads-2025-benchmark-report/ad-variations-using-custom-product-pages/ - Report Tags: Report CMS REPORT MobileAction’s 2025 Apple Ads benchmark report Table of Contents Read More Introduction Methodology Executive Summary Metrics Analysis of Search Results Ads Tap Through Rate (TTR) Conversion Rate Cost-per-tap (CPT) Cost-per-acquisition (CPA) Custom Product Pages Custom Product Pages by Category Custom Product Pages by Country Storefront Analysis Tap Through Rate (TTR) Conversion Rate Cost-per-tap (CPT) Cost-per-acquisition (CPA) Search Tab Ads Today Tab Ads Product Pages Ads Running Ads on Multiple Placements About MobileAction Ad variations using custom product pages In a mobile marketing landscape marked by rising user acquisition costs, advertisers are constantly seeking strategies to maximize the return on every ad click. One high-impact approach is leveraging custom product pages in Apple Ads. They go beyond your standard App Store listing, featuring alternative previews, screenshots, deep links and promotional text to address specific user intents. By creating ad variations based on custom product pages that match a particular keyword theme, you can show users exactly what they’re looking for—and increase the likelihood of converting impressions into downloads. The benefits of custom product pages don’t end with paid traffic. When consistently offering relevant, high-quality app experiences, you can also see a positive lift in your ASO performance. High-conversion pages have been linked to stronger organic rankings, effectively multiplying the impact of your custom product page strategy. With inflation and competitive pressures putting upward pressure on UA costs, advertisers can improve ROAS and create customized user journeys while being relevant to their audiences by employing a clever custom product pages strategy.... --- ### Cost-per-acquisition (CPA) - Published: 2025-03-04 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/report/apple-search-ads-2025-benchmark-report/cost-per-acquisition/ - Report Tags: Report CMS REPORT MobileAction’s 2025 Apple Ads benchmark report Table of Contents Read More Introduction Methodology Executive Summary Metrics Analysis of Search Results Ads Tap Through Rate (TTR) Conversion Rate Cost-per-tap (CPT) Cost-per-acquisition (CPA) Custom Product Pages Custom Product Pages by Category Custom Product Pages by Country Storefront Analysis Tap Through Rate (TTR) Conversion Rate Cost-per-tap (CPT) Cost-per-acquisition (CPA) Search Tab Ads Today Tab Ads Product Pages Ads Running Ads on Multiple Placements About MobileAction Cost-per-acquisition (CPA) metrics of search results ads Cost-per-acquisition in Apple Ads reflects how much you pay per single download. This metric helps app marketers determine how much the conversion (install) costs on average. CPA trends almost mirror the trends in CPT. While the cumulative average for 2024 slightly increased from last year’s $2. 72 to $2. 76, it maintained the levels that the average CPA circulating since the increase in overall acquisition cost happened in 2021, demonstrating a more stabilized market structure, maturity in bidding strategies and competition levels. Even though the all-time average for CPA per MobileAction’s Apple Ads data is $2. 65, the average CPA excluded 2019 and 2020 is $2. 83, and the 2024 average was below that. While 2024 showed a more volatile outlook than 2023, it ended up with a higher yearly average than last year due to higher-than-average Q1 and the peak occurring in Q4 with $2. 91. Given that the App Store ecosystem is a secure environment with minimal risk of fraudulent downloads—this CPA reflects a strong return on investment... --- ### Cost-per-tap (CPT) - Published: 2025-03-04 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/report/apple-search-ads-2025-benchmark-report/cost-per-tap/ - Report Tags: Report CMS REPORT MobileAction’s 2025 Apple Ads benchmark report Table of Contents Read More Introduction Methodology Executive Summary Metrics Analysis of Search Results Ads Tap Through Rate (TTR) Conversion Rate Cost-per-tap (CPT) Cost-per-acquisition (CPA) Custom Product Pages Custom Product Pages by Category Custom Product Pages by Country Storefront Analysis Tap Through Rate (TTR) Conversion Rate Cost-per-tap (CPT) Cost-per-acquisition (CPA) Search Tab Ads Today Tab Ads Product Pages Ads Running Ads on Multiple Placements About MobileAction Cost-per tap (CPT) metrics of search results ads Cost-per-tap in Apple Ads is calculated by dividing the total ad spend by the overall number of taps on an ad. This metric holds particular importance within Apple Ads, serving as the fundamental pricing model used to determine advertising expenses per user interaction. CPT in 2023 shows a slight upward trend throughout the year, starting at $1. 69 in Q1 and consistently increasing to $1. 86 in Q4. The cumulative average for 2023 ($1. 77) demonstrated a relatively stable look while showing a modest decrease compared to the last 3 years. In 2024, the CPT started a bit higher at $1. 90 in Q1 but experienced a back-to-back decline in Q2 and Q3 ($1. 81 and $1. 72, respectively) before ending the year at $1. 93 in Q4. While the cumulative average for 2024 slightly increased from $1. 77 to $1. 84, it maintained the levels that the average CPT circulating since 2021 once again. That represents the stabilization in the market, indicating maturity in bidding strategies and competition... --- ### Conversion Rate - Published: 2025-03-04 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/report/apple-search-ads-2025-benchmark-report/conversion-rate/ - Report Tags: Report CMS REPORT MobileAction’s 2025 Apple Ads benchmark report Table of Contents Read More Introduction Methodology Executive Summary Metrics Analysis of Search Results Ads Tap Through Rate (TTR) Conversion Rate Cost-per-tap (CPT) Cost-per-acquisition (CPA) Custom Product Pages Custom Product Pages by Category Custom Product Pages by Country Storefront Analysis Tap Through Rate (TTR) Conversion Rate Cost-per-tap (CPT) Cost-per-acquisition (CPA) Search Tab Ads Today Tab Ads Product Pages Ads Running Ads on Multiple Placements About MobileAction Conversion rate of search results ads The conversion rate in Apple Ads is determined by the number of app downloads within a specific timeframe and divided by the total number of visits or interactions. It can give you an idea of how aligned an app’s original product page is to encourage users to download it. The conversion rate in 2023 demonstrates strong performance throughout the year, starting at 64. 91% in Q1 and showing consistent growth to reach 65. 45% in Q4, with the peak occurring in Q3 at 65. 37%. The cumulative average (65. 13%) for 2023 rose steadily from the beginning to the end of the year, indicating an overall improvement in the conversion rate. In 2024, the CR began at the highest point recorded by MobileAction’s Apple Ads data, with 67. 97% in Q1. Despite a slight decrease in overall performance throughout the year compared to Q1, the conversion rate performance remained consistent while driving stronger results than previous quarters from past years. The cumulative average, at 66. 70%, wrapped up 2024 at an... --- ### Product Pages Ads - Published: 2025-03-04 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/report/apple-search-ads-2025-benchmark-report/product-pages-ads/ - Report Tags: Report CMS REPORT MobileAction’s 2025 Apple Ads benchmark report Table of Contents Read More Introduction Methodology Executive Summary Metrics Analysis of Search Results Ads Tap Through Rate (TTR) Conversion Rate Cost-per-tap (CPT) Cost-per-acquisition (CPA) Custom Product Pages Custom Product Pages by Category Custom Product Pages by Country Storefront Analysis Tap Through Rate (TTR) Conversion Rate Cost-per-tap (CPT) Cost-per-acquisition (CPA) Search Tab Ads Today Tab Ads Product Pages Ads Running Ads on Multiple Placements About MobileAction Product pages ads Product pages ads enable app marketers to promote their app to engaged users as they explore various pages across the App Store. Advertising on product pages allows advertisers to appear on their competitors' or some other complementary apps' product pages and drive high-intent users to their product pages. Product pages ads appear at the top of the "You Might Also Like" list for users who have scrolled to the bottom of product pages, actively researching apps and seeking information to aid their download decision. An ad can span across app categories, or the categories where it appears can be refined. Product pages ads started to accumulate in the last quarter of 2022 with the launch of the ad placement by Apple Ads. Since the launch, there's been a consistent increase across all metrics that indicates improvements in ad engagement or optimization in targeting. In 2024, product page ads continued their upward trend in engagement, with average TTR for product pages ads significantly above the previous year's peak of 2. 93% in Q2 2023, thanks... --- ### Number of new custom product pages created by category per month - Published: 2025-03-04 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/report/apple-search-ads-2025-benchmark-report/custom-product-pages-created-by-category/ - Report Tags: Report CMS REPORT MobileAction’s 2025 Apple Ads benchmark report Table of Contents Read More Introduction Methodology Executive Summary Metrics Analysis of Search Results Ads Tap Through Rate (TTR) Conversion Rate Cost-per-tap (CPT) Cost-per-acquisition (CPA) Custom Product Pages Custom Product Pages by Category Custom Product Pages by Country Storefront Analysis Tap Through Rate (TTR) Conversion Rate Cost-per-tap (CPT) Cost-per-acquisition (CPA) Search Tab Ads Today Tab Ads Product Pages Ads Running Ads on Multiple Placements About MobileAction Newly created custom product pages analysis by category While the average number of custom product pages created is 725, categories like Games, Health & Fitness, Finance, Photo & Video, Education, and Shopping remain above average, with Games still at the forefront. The trend in custom product page creation also indicates that more developers recognize their value in targeting and engaging specific sub-audiences. The Games category continues to dominate with the highest number of custom product pages with 3360. This crowded category shows the importance of custom product pages that showcase a broader range of in-game features and visuals. For Health & Fitness and Finance, app success still hinges on user trust and engagement. In 2024, more apps in these categories have leveraged custom product pages to emphasize user testimonials, highlight core benefits, and detail essential features. As the app ecosystem grows more competitive, the use of custom product pages will likely continue to expand. The 2024 data confirms that personalization and targeted feature highlighting remain critical factors in capturing user attention and driving meaningful conversions. Number of... --- ### Storefront Cost-Per-Acquisition - Published: 2025-03-04 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/report/apple-search-ads-2025-benchmark-report/storefront-cost-per-acquisition/ - Report Tags: Report CMS REPORT MobileAction’s 2025 Apple Ads benchmark report Table of Contents Read More Introduction Methodology Executive Summary Metrics Analysis of Search Results Ads Tap Through Rate (TTR) Conversion Rate Cost-per-tap (CPT) Cost-per-acquisition (CPA) Custom Product Pages Custom Product Pages by Category Custom Product Pages by Country Storefront Analysis Tap Through Rate (TTR) Conversion Rate Cost-per-tap (CPT) Cost-per-acquisition (CPA) Search Tab Ads Today Tab Ads Product Pages Ads Running Ads on Multiple Placements About MobileAction Storefront analysis of search results ads Cost-per-acquisition The general trend of increased CPAs continued from 2023 to 2024, indicating higher advertising costs for user acquisition in most storefronts. The United Kingdom (GB), Canada (CA), and Australia (AU) experienced the highest increases in CPA, reaching $5. 04, $4. 34, and $4. 09, respectively. CPA showed a slight increase for the United States (US), reaching $4. 05 in 2024 from $3. 85 in 2023, while Spain (ES) and Norway (NO) also saw substantial rises in CPA, aligning with the global trend of higher costs for customer acquisition. Italy remains the most cost-efficient storefront regarding customer acquisition, showing stable costs, $1. 38 in 2023 to $1. 84 in 2024, still significantly lower than other countries. The steady increase in CPA across most storefronts highlights the need for advertisers to optimize their campaigns, improve conversion strategies, and focus on high-value customer acquisition to balance rising costs. The data in this report has been gathered using MobileAction and SearchAds. com tools. * Jeremy Gaines Acquisition Manager “Before we began our journey with... --- ### Storefront Cost-Per-Tap - Published: 2025-03-04 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/report/apple-search-ads-2025-benchmark-report/storefront-cost-per-tap/ - Report Tags: Report CMS REPORT MobileAction’s 2025 Apple Ads benchmark report Table of Contents Read More Introduction Methodology Executive Summary Metrics Analysis of Search Results Ads Tap Through Rate (TTR) Conversion Rate Cost-per-tap (CPT) Cost-per-acquisition (CPA) Custom Product Pages Custom Product Pages by Category Custom Product Pages by Country Storefront Analysis Tap Through Rate (TTR) Conversion Rate Cost-per-tap (CPT) Cost-per-acquisition (CPA) Search Tab Ads Today Tab Ads Product Pages Ads Running Ads on Multiple Placements About MobileAction Storefront analysis of search results ads Cost-per-tap The cumulative average of CPT ($1. 93) in 2024 shows an increase across most storefronts, continuing the increase observed in 2023. This data suggests growing competition and higher advertising costs to engage users. CPTs in Great Britain (GB), Canada (CA), and the United States (US) show an increase in 2024, while Germany (DE), Italy (IT) and France (FR) are still below the average. Increased competition across major storefronts is likely the reason behind the higher CPT rates. Markets such as GB, CA, and US continue to have the highest CPTs, signaling more competitive ad placements in these regions. Some emerging storefronts, like Mexico (MX) and Japan (JP), remain among the lowest CPT regions, suggesting they offer a more cost-effective opportunity for advertisers looking to expand. The data in this report has been gathered using MobileAction and SearchAds. com tools. * Eszter Fedor Senior PPC Executive “Given the remarkable results and our direct experience, we genuinely endorse both products. They brought a significant improvement in our performances and sparked a shift... --- ### Storefront Conversion Rate - Published: 2025-03-04 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/report/apple-search-ads-2025-benchmark-report/storefront-conversion-rate/ - Report Tags: Report CMS REPORT MobileAction’s 2025 Apple Ads benchmark report Table of Contents Read More Introduction Methodology Executive Summary Metrics Analysis of Search Results Ads Tap Through Rate (TTR) Conversion Rate Cost-per-tap (CPT) Cost-per-acquisition (CPA) Custom Product Pages Custom Product Pages by Category Custom Product Pages by Country Storefront Analysis Tap Through Rate (TTR) Conversion Rate Cost-per-tap (CPT) Cost-per-acquisition (CPA) Search Tab Ads Today Tab Ads Product Pages Ads Running Ads on Multiple Placements About MobileAction Storefront analysis of search results ads conversion rate In 2024, Romania (RO) led with a conversion rate of 82. 13%. Great Britain (GB) also displays a strong increase, jumping to 78. 56% in 2024 from 68. 97% in 2023, showcasing significant improvement. Mexico (MX) and Belgium (BE) remained among the top-performing storefronts, with both maintaining high conversion rates, 78. 06%, and 77. 57%, respectively, above average in 2024, reinforcing their position as strong conversion markets. The United States (US) and Germany (DE) show stable conversion rates above 75%, indicating continued strong user engagement and marketing performance in these regions. Australia (AU) and Canada (CA) also improved slightly, surpassing 70% in 2024, showing steady conversion rates. Overall, conversion rates in all countries indicate improvement from 2023 and have a conversion rate above the average of 2023, likely due to improved marketing strategies and higher engagement levels. The data in this report has been gathered using MobileAction and SearchAds. com tools. * Daniel Lim COO “Working with MobileAction went beyond what we had hoped for. They were crucial in... --- ### Storefront Tap-Through Rate - Published: 2025-03-04 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/report/apple-search-ads-2025-benchmark-report/storefront-tap-through-rate/ - Report Tags: Report CMS REPORT MobileAction’s 2025 Apple Ads benchmark report Table of Contents Read More Introduction Methodology Executive Summary Metrics Analysis of Search Results Ads Tap Through Rate (TTR) Conversion Rate Cost-per-tap (CPT) Cost-per-acquisition (CPA) Custom Product Pages Custom Product Pages by Category Custom Product Pages by Country Storefront Analysis Tap Through Rate (TTR) Conversion Rate Cost-per-tap (CPT) Cost-per-acquisition (CPA) Search Tab Ads Today Tab Ads Product Pages Ads Running Ads on Multiple Placements About MobileAction Storefront analysis of search results ads Tap-through rate A continued increase in TTR across multiple storefronts indicates improved engagement and effectiveness of marketing strategies from 2023 to 2024. Brazil (BR) and the Philippines (PH) emerge as the leading performers in 2024, recording TTRs of 11. 77% and 11. 06%, respectively, showing substantial improvement from 2023. Emerging markets saw remarkable improvements, with Israel (IL) and Romania (RO) also making strong gains. Their high TTRs (10. 80% and 10. 73%) reflect successful campaign strategies. Switzerland (CH), the United States (US), and Great Britain (GB) maintain their engagement levels with relatively stable TTRs between the two years, showing consistent user behavior. Some storefronts, such as France (FR), Australia (AU), and China (CN), recorded lower-than-average TTRs in both years, suggesting room for optimization in user engagement strategies. The increase in TTR across various regions indicates a positive trend in user interaction. The shift in top-performing storefronts highlights evolving user behaviors and the need for tailored marketing approaches. The data in this report has been gathered using MobileAction and SearchAds. com tools.... --- --- ## Success Stories ### Hallow > Learn how Hallow hit 55% lower cost per goal while increasing purchases by 5x. - Published: 2024-12-20 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/success-story/hallow/ SUCCESS STORY Hallow hits 55% lower cost per goal while increasing purchases by 5x The Result 55. 5% lower overall cost per goal (CPG) 2x ad spend 5x in-app purchasesHallow is the top Christian prayer and meditation app. Despite being widely used, the team had challenges in optimizing Apple Ads based on post-install performance. They sought a sophisticated solution to align their advertising strategies with user engagement metrics. This quest led them to partner with MobileAction, aiming to leverage our platform to enhance their ad campaigns and overall app success. Nicholas Rusch, Paid Marketing Manager at Hallow, explained how partnering with MobileAction helped them scale their app marketing performance. The challengeNicholas expressed the core obstacles his team encountered before adopting MobileAction's solutions, "Before SearchAds. com, our process involved manually adjusting bids, which was time-consuming and also prone to error. Fortunately, we discovered SearchAds. com through our previous agency and were immediately impressed by its user-friendly interface. The platform's competitive pricing and ease of use stood out among the other vendors. ”The solutionHallow took full advantage of SeachAds. com’s Smart Bidding and Automations tools to enhance their Apple Ads campaigns. Smart Bidding’s cost per goal (CPG) mode allowed for optimizing towards post-install in-app events, maximizing ROAS from users most likely to engage within the app. Moreover, the Automations tool enabled Hallow to implement multi-layered optimization across campaigns, ad groups, and keywords in a single ruleset, enabling dynamic adjustments that responded to market conditions and user behaviors. "SearchAds. com helped us improve... --- ### italist > Discover how italist lowered their CPA while increasing installs by 31%. - Published: 2024-11-26 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/success-story/italist/ SUCCESS STORY italist's fashionable leap in app visibility with MobileAction The Result 8. 9% overall CPA decrease in one month 31% increase in installs in the UK storefront 22. 7% lower in CPA in the UK storefrontitalist is an e-commerce platform offering luxury fashion at lower prices. Specializing in connecting consumers with top designer brands, italist expanded its visibility and market reach on the App Store by leveraging MobileAction’s app marketing solutions. Shuko Schoeberlein, Marketing Manager at italist, shared their process of including data intelligence and campaign automations of MobileAction in their workflow and its effects. The challenge"Our main challenge was optimizing our Apple Ads campaigns to enhance app visibility and user acquisition, which are critical in the competitive luxury fashion market," explained Shuko and added, "Our manual, trial and error processes were not only time-consuming but also less effective at targeting and optimization. " italist was also lacking tools for competitive analysis, which made it harder to understand the broader market landscape. Ultimately, they needed a more strategic approach to both App Store Optimization (ASO) and paid app campaign performance. The solutionWhat set MobileAction apart from other options was both the accuracy and depth of its analytics and its competitive pricing. Shuko noted, "The precision of MobileAction's intelligence and the exceptional support from their team were major factors in our decision to continue using their services for our ASO and Apple Ads strategies. "The implementation of MobileAction’s platform to italist’s workflow was easy. The setup process was seamless, aided... --- ### Wavve Boating anchors success with 200% more app downloads and 15% lower CPI > Learn how Wavve Boating reached 200% more app downloads and 15% lower CPI. - Published: 2024-11-21 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/success-story/wavve-boating/ SUCCESS STORY Wavve Boating anchors success with 200% more app downloads and 15% lower CPI https://youtu. be/Y_J3R6cCqSE The Result 200% increase in downloads 15% lower CPIWavve Boating, a marine navigation app, has been making waves in the boating industry by bringing nautical charts and mapping data to users' mobile devices. As a niche player in a unique market, Wavve Boating faced the challenge of scaling their user acquisition efforts. Led by Eric Rosenthal, the Marketing Director of Wavve Boating, the company leveraged MobileAction’s solutions for both paid and organic user acquisition to overcome obstacles and achieve better results. The challengeWavve Boating encountered obstacles in scaling user acquisition for their Apple Ads campaigns. They also struggled with tracking critical in-app actions tied to their 14-day trial period, which included a hard paywall. Setting up and optimizing custom events for their app was a complex task, and without proper visibility, it was difficult to measure the success of their efforts. This lack of clarity limited their ability to scale and improve their campaigns confidently. As Eric explained, “Previously, we were in a dark cave with a blindfold on. A lot of time was being spent, and a lot of manual reports were being exported from different platforms, we were trying to bring things together. Ultimately, we had no visibility. We weren’t really sure if the changes we were making were really making an impact. ”The solutionTo address Wavve Boating’s challenges, the MobileAction team provided a set of tools and personalized support that... --- ### Square > Discover how Square resolved their mobile app marketing challenges by partnering with MobileAction. - Published: 2024-11-20 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/success-story/square-success/ SUCCESS STORY Using Budget Allocation and Automations helped Square reach a 50% ROAS uplift + 40% CPC decrease The Result 81-99% increase in SoV brand terms 50% ROAS uplift 40% decrease in CPCSquare is a technology leader offering an integrated ecosystem of commerce and payment solutions to businesses globally and processing $210 billion annually. Despite its success, the app marketing team faced challenges in globalizing their strategy across new geographies and increasing visibility for their 5 point-of-sale (POS) apps while maintaining brand efficiency. Sara San Antonio, Senior Global Mobile Marketing Manager, oversees strategies across 8 geographies and 5 apps. Sara led the transition from a previous campaign management partner to SearchAds. com by MobileAction and shared their experience after the transition. The challengeSquare faced challenges in several areas: reporting in multiple currencies, keyword optimization in various languages, and optimization against numerous touchpoints. Sara described the reporting difficulties, "We have to report both in local currency and USD; this was a manual process where we had to use an exchange rate in order to give relevant reports to our stakeholders. " The complexity extended to keyword discovery, where there were inaccuracies in translation tools that impeded performance. Sara added, "With our previous campaign management partner, we would have to use a translation plug-in, but this made it hard as it wouldn’t always be accurate, and it was difficult to then bulk sheet these keywords into our exact match ad groups. " She also highlighted the broader strategic challenges: “Like most companies,... --- ### Taild Sports > Discover how Taild Sports achieved 50% lower than industry average first-time deposits after they used SearchAds.com by MobileAction's and MobileAction intelligence platform. - Published: 2024-11-14 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/success-story/taild-sports/ SUCCESS STORY Taild Sports Inc. dominates daily fantasy sports with MobileAction The Result 65% increase in post-install conversion rates 50% lower than the industry average cost-per-FTD 69. 9% jump in category rankingsTaild Sports Inc. , a dynamic player in the Sports category, specializes in bringing interactive experiences to fantasy sports enthusiasts through their app, Chalkboard Fantasy Sports. Navigating the competitive daily fantasy sports (DFS) market can be daunting for newcomers, which is a challenge they faced head-on. Daniel Lim, COO of Taild Sports, stated that they aimed not just to grow their app but to make it stand out against established competitors. We’ll dive into how Taild Sports accomplished this through MobileAction's targeted strategies and suite of tools. The challengeWhen Taild Sports entered the competitive DFS category, they were up against well-established giants dominating the market. The challenge was multi-faceted: Taild Sports needed to quickly establish a strong market presence, differentiate their app from numerous competitors, and engage users in a market saturated with options. Daniel said, “We needed to understand the competitive dynamics quickly but also execute a strategy that would make us noticeable in a crowded market. ” Managing costs while scaling and maintaining high user engagement rates added layers of complexity to their strategic objectives, putting immense pressure on the team to deliver measurable results promptly. The solutionTaild Sports entrusted the management of their Apple Ads campaigns to the experienced team at MobileAction to ensure that strategic decisions were backed by deep industry knowledge and technical prowess.... --- ### Flashscore > Discover how Flashscore's CPA decreased over 30% after they switched up to Automation with MobileAction instead of manual management. - Published: 2024-11-06 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/success-story/flashscore/ SUCCESS STORY Manual management out, automation in: Flashscore's 30%+ decrease in CPA with MobileAction The Result 36% decrease in brand campaign CPA 30% reduction in discovery campaign CPAFlashscore is the global leader in the field of instant sports information. With over 100 million monthly users and more than 150 million app downloads, Flashscore delivers all the essential information to sports enthusiasts in 50+ countries. Despite their success, they encountered significant challenges in managing and optimizing their Apple Ads campaigns. David Sramek, Flashscore's Online Marketing Team Leader, shared their challenges and how partnering with MobileAction helped overcome them. The challengeDavid detailed the initial problem: "Our main hurdle was the inability to import key event data from our Mobile Measurement Partner (MMP). This limitation prevented us from tracking or differentiating the performance of our campaigns beyond basic metrics like CPI. ” As a result, manual campaign management was cumbersome for Flashscore and lacked the insights necessary to optimize their campaigns based on their true performance. The solutionTo overcome the obstacles Flashscore faced, MobileAction provided an integrated suite of tools that changed their campaign management processes. The SearchAds. com platform enabled Flashscore to integrate their mobile measurement partner (MMP) and see the full Apple Ads funnel in one view. Event data import enabled the seamless integration of data from their MMP, allowing for real-time tracking of secondary metrics and events crucial for deep analysis. After integrating the funnel on SearchAds. com, the next step was to optimize toward their targets. To do that,... --- ### CRAFTSMAN+ > Discover how CRAFTSMAN+ turned data analysis into creative power with MobileAction - Published: 2024-10-16 - Modified: 2025-03-05 - URL: https://www.mobileaction.co/success-story/craftsman/ SUCCESS STORY CRAFTSMAN+ turned data analysis into creative power with MobileAction The Result 17% more efficiency in creative pre-productionCRAFTSMAN+ has established itself as a leading figure in performance marketing by creating engaging ads tailored for mobile audiences. Specializing in a wide array of creative outputs, from static images to interactive playables, the agency leads the way with a dedicated team of Creative Directors, Art Directors, and multidisciplinary designers. Philip Levin, a Creative Director at CRAFTSMAN+ shared the challenges they had in their operations and experience with MobileAction. Their mission was to craft ads that catch the eye and drive meaningful engagement. The challengeBefore teaming up with MobileAction, CRAFTSMAN+ faced obstacles especially with their market research and creative analysis. The team had to visit numerous platforms to gather insights, from social media to competitor websites and digital ad spaces. Each source provided only a snippet of the necessary information, forcing them to piece the data together like a puzzle. This approach was time-consuming and distracted from their main goal, which was creating impactful ads. Philip shared their frustration, "We were spending a lot of time jumping from one site to another, which scattered our focus and slowed us down. "Moreover, the fast-paced nature of digital marketing meant that data became outdated quickly, making timely and relevant insights crucial for high-performing ads. Philip added, "Using old data can lead to missteps in our line of work. We needed a way to see the full picture in real-time without digging through a mountain... --- ### Tightrope Interactive > Discover how Tightrope Interactive topped the charts with #2 in the US weather apps. - Published: 2024-10-08 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/success-story/tightrope-interactive/ SUCCESS STORY Tightrope Interactive tops the charts with #2 in the US weather apps The Result #2 in the US market 69% improvement in ROAS 650% increase in the organically ranked keywordsTightrope Interactive, a company in the utilities and weather industry, recently expanded into the mobile space with their weather app, SKAI. The highly competitive nature of the weather app market made it challenging for them to rank organically through App Store Optimization (ASO) and to efficiently leverage Apple Ads campaigns. Dan Walsh, VP of Marketing, explains how they turned things around and achieved their goals using MobileAction's tools for both paid and organic user acquisition. The challenge"Before using MobileAction, our ASO efforts were limited. We struggled to gain visibility in a highly competitive market, and SKAI ranked for fewer than 200 organic keywords," explained Dan. This limited their market presence and competitive edge against established weather apps. Dan added, “As a subscription-based app, understanding our cost-per-subscriber is crucial for maintaining profitability, yet we weren't able to easily track this metric. ” They needed solutions to improve both their organic and paid user acquisition. The solutionThe turning point for Tightrope Interactive came when they began leveraging MobileAction’s suite of products—ASO Intelligence, Compass, and App Intelligence—alongside the SearchAds. com platform. Using keyword research tools like Compass Explore, Keyword Gap, and Keyword Tracking, they analyzed their competitors, discovered strong organic keywords others were using (and many that their competitors weren’t), and monitored the performance of selected keywords. Dan elaborated, "MobileAction’s ASO keyword... --- ### Ortak > Discover how Ortak 62% increase in category ranking on the App Store with using MobileAction - Published: 2024-09-25 - Modified: 2025-03-05 - URL: https://www.mobileaction.co/success-story/ortak/ SUCCESS STORY Ortak's 62% increase in category ranking on the App Store The Result 294% increase in the number of keywords 18% increase in the organic visibility score 62% improvement in the category rankingOrtak, a rising player in the finance industry, faced obstacles in increasing visibility and engagement for its investment-focused app on the App Store, available in the Türkiye storefront. Despite offering powerful features such as up-to-date metrics including returns and portfolio distribution and one-click tracking and execution of transactions, Ortak struggled to improve their App Store rankings. Derya Erdogan, Growth Associate, shared their experience before and after starting to use MobileAction’s products. The challengeWhen Ortak first encountered obstacles, they were ranked around 190th in the Finance category on the App Store. Their app was only visible for 89 keywords, with minimal presence in the top search results. This limited visibility severely constrained their app growth and user acquisition. Derya emphasized the impact of this challenge saying, "We knew we had a solid product that could genuinely help users manage their investments. However, our position in the App Store didn't reflect our app's potential or value, making it difficult to connect with our target audience. " The solutionOrtak utilized a suite of products and tools from MobileAction to enhance their App Store Optimization strategy. ASO Intelligence by MobileAction was their go-to product in the process of increasing the number of high-performance keywords they rank for. They ran a complete analysis of their competitors with the ASO Report and Visibility... --- ### M&C Saatchi Performance Boosts Visibility by 90% & Conversions by 37% > Learn how M&C Saatchi Performance boosts client visibility by 90% and conversion rate by 37% - Published: 2024-09-13 - Modified: 2025-04-15 - URL: https://www.mobileaction.co/success-story/mc-saatchi-performance/ SUCCESS STORY M&C Saatchi Performance Boosts Visibility by 90% & Conversions by 37% https://youtu. be/2nTupqbWoaQ? feature=shared The Result 90% average increase in clients’ app visibility 20% average boost in organic installs after initial keyword optimization 37% improved CR on Apple Ads campaigns M&C Saatchi Performance is a global performance marketing agency founded in 2006. Originally focusing on mobile, the agency has since expanded its expertise across the digital landscape, offering tailored services to help brands excel in a competitive market. With a rich heritage in brand growth, M&C Saatchi Performance has continually adapted to the evolving needs of digital marketing, encompassing a broad range of services from media planning and App Store Optimization to creative development. The head of the App Store Optimization team, Lauren Park, shared the challenges they had in their operations and her experience with MobileAction. The challengeAs a global agency, M&C Saatchi Performance had to address some obstacles in managing App Store Optimization (ASO) for clients across diverse markets. Understanding the competitive landscape and client positioning can be a challenge. Lauren explained, "Managing ASO for global clients has its unique challenges. We needed one source of truth that allowed us to analyze ranking data across several markets. And when it comes to competitiveness, seeing where you stand against your competitors can be tough for advertisers. " The agency needed a definitive data source to analyze data, understand customer search behaviors, assess keyword rankings, and study competitor behaviors—all crucial for optimizing visibility and improving conversions for their... --- ---