Daily/Monthly Active Users
DAU (Daily Active Users) and MAU (Monthly Active Users) are certain indices of an app’s popularity. The numbers of DAU and MAU can give you an idea of where an app might be in its life cycle: growth, maturity or decline. DAU/MAU ratio is used to measure how much your users are engaged. The more you get closer to 1, the more returning users you have.
Know your userbase
Your audience is a key factor in your app’s success. Knowing them is a key driver in your increasing trend. Mobile Action Usage Intelligence lets you know demographic specifications of your target audience.
Take data driven actions
Choose any country and category, and Usage Intelligence will tell you about their gender distribution, estimated income levels, education, location, age and data such as whether they have children. You can better adjust your ad & marketing spending to comply with your audience.
Target your audience carefully
You can use Usage Intelligence data to plan your advertising campaign, adjust your marketing budget and better monetize your app. Map out your mobile strategy to better address your audience’s needs. Adjust it to include your audience’s gender distribution and age data. Get to know their preferences better. In short, get into your audience’s head.
They love Mobile Action!
After reviewing many different App Store Optimization tools for tracking organic rankings and discovering the best keywords to focus on, Mobile Action offers the best value.
We're happy with market intelligence provided by Mobile Action. Also It has been proved to be invaluable for our ASO effort!
Mobile Action has been extremely helpful in helping increase app discovery for Runtastic. Working with them has provided new insights on how to increase organic downloads, which are the best kind!