The undeniable benefit of ASO in a mobile app store listing is that it escalates App Store visibility and improves conversion. yellowHEAD’s ASO Specialist, Jessica Korneff, explains the best practices for continuous growth and how to stand out in the App Stores.

It’s 2021, the New Year has arrived and it's time for your brand to shine. Join us to learn how to use ASO to move beyond keyword research or keyword strategy: enhance your overall marketing through strategic positioning in the App Store, translate your USPs into conversion in your store listing page, and carefully position your brand to target users that are most likely to download.

What we cover:

• Know Your Category and Choose Wisely
• Associating Your Brand Through Keyword Targets
• Your Unique Selling Proposition
• Creating a Competitive Strategy
• Importance of Testing