Managing a Search Ads campaign can be extremely difficult. Managing numerous campaigns for different countries and different purposes can make you lose focus and optimizing your campaigns will eventually be delayed to be something you will look into “later”. If you don’t actively search for the best possible keywords to run ads on, having superb […]
Continue Reading »4 Ways Search Ads Impacts Your App Store Optimization
Since last year, Apple has invested so much in Search Ads but more than Apple, the app publishers has been investing a great cumulative amount. Even though it is a low-budget in-store advertising platform, the overall importance and popularity of Search Ads is increasing among the publishers and many impressions are being gathered via this […]
Continue Reading »Why too Many Updates Can Ruin Your App or Save It
One crucial aspect of keeping a rigorous App Store presence is to regularly update your app to meet the needs of rapidly changing ecosystem of mobile industry. These updates might come in handy for many occasions, mostly when: You add a new functionality to compete well, You need to upgrade your app’s UI & UX […]
Continue Reading »How Will iOS 12 Affect App Store Impressions and Conversions?
Apple has recently released iOS 12, the upgraded operating system for iOS devices! It came with some minor tweaks compared to the iOS 11. As we have previously discussed in our iOS11 post in the App Store comprehensively, we prepared this new post to discuss the potential effects of the updates that Apple made […]
Continue Reading »The Complete ASO Checklist – App Store Optimization Made Simple
There are countless guides and articles revolving around how to do ASO, including our own blog. However, things can get quite messed up when there are too many resources that all provide scattered information. To make things easier, we have prepared this Complete ASO Checklist for you to follow the necessary steps whilst doing ASO. […]
Continue Reading »App Localization: The Ultimate Guide – Mobile Action University
In today’s global app stores, positioning your app based on the local characteristics is becoming a necessity. In other words, a successful ASO-strategy requires focusing on app localization. Your app may be a perfect fit to attract a global audience. Still, you should consider the searching behaviors of each target audience based on their languages. […]
Continue Reading »7 Reasons Why Your App Downloads are Dropping
Your app is going full speed ahead and suddenly you realize that your app downloads are dropping. Or, you haven’t experienced such a drop but one day you might wake up to bad news too. No matter the size of your app business, sudden drops in download numbers is an issue any app publisher can […]
Continue Reading »How to Improve ASO: 4 Important Tips
In today’s highly competitive app stores, releasing an app that the users may enjoy using is no longer enough. As an app developer, you should know that you are in a highly turbulent environment. For ultimate flexibility and success, App Store Optimization (ASO) is your best assistant for your overall strategy. You should know how […]
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