Market by market, not by broadcast. A travel app's keyword reality in Germany looks nothing like Brazil, so you translate and adapt metadata per storefront, study how competitors localize, and benchmark your visibility country by country to see where the next push belongs.

Yes, automatically. Automations trigger as demand shifts between seasons and destinations, predictive bidding holds your cost per goal while auctions heat and cool, and allocation groups move budget toward the campaigns that are booking. Spend follows the travel calendar instead of chasing it.

Everything a multi-market app needs to measure: keyword rankings and visibility per storefront, the paid keywords carrying competitors' traffic, creative trends across the networks travel apps rely on, and how your installs split between paid and organic when a season peaks.