Looking for a SplitMetrics alternative?

Meet the best Apple Search Ads campaign management platform.

Trusted by 5,000+ mobile app and game companies around the world

Optimize your app campaigns’ performance with MobileAction

Analyze all Apple Search Ads ad placements on one platform
Unlock the full potential of your Apple Search advertising strategy with Search Ads Intelligence. Unlike others, MobileAction provides in-depth insights for the Today tab, Search tab, and product pages. With this complete analysis at your fingertips, you can effortlessly conduct competitor analysis and benchmarking.
Maximize ROAS with AI-powered keyword strategies
Refine your competitive edge with the AI-Generated Keyword Advisor. This innovative tool is designed to fetch keywords by analyzing the market, competitors' keywords, and storefront performances. It ensures maximum ROAS by capturing unexploited keyword opportunities with high-scale potential.

What sets MobileAction apart


Custom product pages data

ASO intelligence

Automatically allocating budget between campaigns for better ROAS

Forecasting for budget options to optimize your campaigns

AI-generated keyword list

Quick campaign setup

Filtering campaigns based on event time or install time

Insights for all 4 Apple Search Ads ad placements

Ad creative data for 55+ ad networks and DSPs

20+ different automation templates

Paid and organic competitive analysis dashboard

Gain the MobileAction advantage


MobileAction is the go-to partner for all things user acquisition, offering insights and solutions for both organic and paid app growth efforts.


Analyze creatives and ad networks using advanced filters. Identify top-performing content, distribution, and optimize based on impressions and clicks.


Access app or publisher estimates for downloads and revenue. Analyze metrics, explore market data, track trends, and understand category dynamics for informed decisions.

Hear from our customers

Frequently asked questions

More questions? Drop us a line!

What does the MobileAction platform offer for managing both paid and organic UA?
The MobileAction platform is designed to assist the management of both paid and organic user acquisition activities. We provide comprehensive insights for both channels and enable strategies that complement and reinforce each other. Our platform is a unified solution that optimizes the synergy between paid and organic efforts. On the organic side, we assist you with different intelligence tools that will enhance your ASO, app visibility or app downloads. You can create a complete keyword pool and do a competitor analysis and strengthen your ad creative strategies. On the paid side, we offer an advanced campaign management platform for Apple Search Ads for easier, faster management with minimal manual effort and enriched data combinations. Gain insights into paid keywords for superior competitor analysis, optimize bids, and consequently boost your ROAS and ROI. Ultimately, our aim is to offer optimization of the complete user acquisition funnel.
Which Apple Search Ads ad placements can I receive detailed insights for?
You can use the Search Ads Intelligence feature on the MobileAction dashboard to gain information on all four Apple Search Ads ad placements, not just search results. Our solution offers insights to make competitor analysis more detailed and easier at the same time.
Does MobileAction offer AI-based solutions for keyword optimization?
The Keyword Advisor feature utilizes AI to uncover keywords your competitors are bidding on, which you're not, along with top organic keywords that both you and your competitors rank for but aren't included in your paid keywords. Rather than relying on manual keyword searches, we provide a comprehensive list of viable keywords for your app campaigns.
Do you provide reports for performance tracking?
Absolutely, we offer various customized performance reports containing actionable insights to enhance your performance. These reports not only help you track and enhance your own performance, but they're also designed to be shared with your team. This facilitates a more transparent and productive reporting line, allowing everyone to celebrate successes and collaboratively work on areas of improvement.
Do you have a solution to optimize, and ease and fasten my bidding strategy?
One of our primary tools for optimizing your bidding strategy is Smart Bidding. It continuously refines your bids by analyzing multiple factors 24/7, such as search term performance, conversion data, bid levels, and competition metrics. Additionally, we offer “cost-per-install” and “cost-per-goal” options for bidding, which differs us from other providers.
What are the MMP data attribution methods?
There are two options that you can follow. First one is to filter your campaigns’ MMP data based on your event time. Second option is to filter your campaigns’ MMP data according to the install time.

Grow your app on the App Store and Google Play Store with our solutions now