Google warns app developers of three malicious SDKs being used for ad fraud [Source] A few days ago, Google removed popular Cheetah Mobile and Kika Tech apps from its Play Store following a BuzzFeed investigation, which discovered the apps were engaging in ad fraud. Today, as a result of Google’s ongoing investigation into the situation, it has […]
Continue Reading »App Store Weekly Digest #9 – December 4, 2018
As we are approaching the end of 2018, the App Stores are exhibiting the most attractive content of the year through their blog posts. Recently, Apple and Google have announced their “Best of 2018” lists by featuring apps, games, music, podcasts, films, audiobooks and more. These blog posts are linked in the first two entries […]
Continue Reading »App Store Weekly Digest #8 – November 27, 2018
Right after the lively week of Thanksgiving and Black Friday -and should we count the Cyber Monday as well?- the mobile commerce and ad platforms have experienced a great uproar in usage. Several reports of this week state the new records broken by the percentage of users on mobile during shopping. These and more news […]
Continue Reading »App Store Weekly Digest #7 – November 20, 2018
As we are approaching towards the Black Friday and the Christmas, the online shopping is leading the user behavior in many aspects. This week’s Digest offers new insights on how the mobile advertising tools and e-commerce structures are utilized by the mobile apps and how the user reaction to them is increasing day-by-day. Please check […]
Continue Reading »App Store Weekly Digest #6 – November 13, 2018
With its ever-changing structure, the app world is providing us noteworthy news and insights each week, and we are continuing to curate the most prominent ones of them each week. The 6th issue of App Store Weekly Digest is offering news on the recent Google Developer Conference, featuring new UI breakthroughs in devices, and non-stop […]
Continue Reading »Keyword Explorer and Major UI Updates
App Store Optimization is nothing without knowing where you stand in the crowd. This isn’t something new, but we have improved the ways you can analyze keywords and understand where you stand in the crowd. Users used to be able to search for a keyword and see the top 10 apps ranking for that keyword. […]
Continue Reading »App Store Weekly Digest #5 – November 6, 2018
We’re back with the November’s first issue of App Store Weekly Digest! What happened in the app world this week and suggestions from new insights and reports are carefully curated again to provide you a good oversight on the app business. This week’s significant events included Special Apple hardware event to unveil the new iPad […]
Continue Reading »How to Run Successful Discovery Campaigns on Apple Search Ads
Managing a Search Ads campaign can be extremely difficult. Managing numerous campaigns for different countries and different purposes can make you lose focus and optimizing your campaigns will eventually be delayed to be something you will look into “later”. If you don’t actively search for the best possible keywords to run ads on, having superb […]
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