Apple Search Ads study
Apple Search Ads: Advertisers Seeing $0.40 CPA and 49.4% Conversion
October 13, 2016

The data is in! Get the average conversion rates, tap through rates, cost per tap and cost per acquisition. We predict that you will run a campaign immediately after reading this post.

Read More
Ranking History Mobile Action
How to Track the Top Charts Ranking History of iOS and Android Apps
October 6, 2016

Understanding your historical chart rankings will allow you to track how well your marketing is working. It will also allow you to keep track of your competition. This post will show you how to use it.

Read More
Apple Search Ads Keyword Volume
Apple Search Ads Keyword Volume Now Available in ASO Intelligence
October 5, 2016

Exact Apple App Store keyword volume is now available inside the Mobile Action dashboard. Learn how it works and why you cannot rely on Apple’s data alone to optimize your iOS app.

Read More
ASO keyword list
Differences Between Optimizing Apps for the App Store vs Google Play Store
October 3, 2016

App optimization is pretty similar across the app stores. However, there are specific differences that you have to understand in order to succeed on each store. Learn the differences between the Apple App Store and the Google Play Store.

Read More
Apple Search Ads
The Beginner’s Guide to Apple Search Ads
September 29, 2016

Apple Search Ads are a great opportunity to gain more visibility on the App Store…but only if you use them correctly. Learn how to get started with Search Ads, mistakes to avoid and how you can conveniently see your Search Ads data inside your Mobile Action dashboard.

Read More
Get downloads
How to Write a Magnetic Google Play App Description and Get More Downloads
September 22, 2016

Your Google Play app description is much more important than your app description on the App Store. This post will show you how to write the best description possible.

Read More
Market Intelligence plan
Announcing: Enterprise App Market Intelligence Made Simple
September 20, 2016

Learn how our new Market Intelligence Enterprise Plan can help your company grow faster. Our unlimited data will allow you to scale, without incurring additional costs.

Read More
VR vs AR iOS apps
Augmented Reality Apps Downloaded More But Make Less Money Than VR
September 19, 2016

Are augmented reality apps the future, or will virtual reality prevail? It’s still too early to tell, but the preliminary data gives us some clues as to what might happen. Learn what we discovered in the data…

Read More
app marketer's guide to iOS 10
The App Marketer’s Guide to iOS 10
September 13, 2016

iOS 10 has some great features for consumers. But how can it benefit app marketers and developers? Learn how to take advantage of the newest version of iOS.

Read More
Long-tail ASO keywords explained
Long-Tail ASO Keywords Explained: Why Every App Publisher Must Use Them
September 13, 2016

If you are targeting ASO keywords that get a lot of searches, but aren’t seeing any organic downloads, then there is only one solution. You need to target more long-tail keywords. This post will show you what they are, how to find them and who to stay on top of your target keywords.

Read More