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In the world of mobile games, there have been various questionable practices for quite some time, all in the name of profit and immediate...

We won’t tell you how tough the competition is in the gaming category. You already know that. And we certainly won’t tell you how...

Due to changes on digital privacy policies which started with the deprecation of IDFA and similar changes on the way for Play Store, serving...

Many companies consider paid user acquisition (UA) and app store optimization (ASO) as two separate teams with separate agendas, and mostly they are unaware...

We know that there are millions of apps offering many different value propositions in the app stores, and as app marketers, it is your...

In-App Events are now a significant part of the new App Store mobile user acquisition framework since they can impact your user engagement rates...

With the release of App Store Product Page Optimization along with In-app Events, the ASO game has drastically changed in the App Store. This...

We are running towards a world with decentralized finance however, whether it’s gold, dollar, or Bitcoin, there is no doubt that we are going...