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From the moment Apple announced the changes that would come to the App Store at the WWDC, app marketers started looking for ways to...

In real life, Casinos use some simple but extremely effective tricks to pursue people in playing more. You can’t find clocks in Casinos. No...

Whoever said that money can’t buy happiness simply didn’t know where to go shopping. Or when to go shopping. The answer to the second...

You probably have already heard of the South Korean series: Squid Games. It was #1 in 90 different countries on Netflix back in September....

We have recently been introduced to a digital medium of exchange that is decentralized and beyond the control of governments. This emerging development ushered...

If you are involved in any kind of user acquisition effort, you already know that measuring the effectiveness of different acquisition channels can be...

What is the one rule of Barney Stinson? No, the other one. The one that says, new is always better. Well, we don’t know...

Mobile app marketing is an uphill task that requires consistent effort. It takes a lot of research, cogitation, and experimentation before you smash the...