– Benchmarking competitors’ investment intensity levels for paid channels  

– Identifying under-promoted apps primed for targeting newly available buyers 

– Detecting changes in rivals’ channel prioritization strategies over time 

– Evaluating the visibility impacts of seasonal spend adjustments 

– Optimizing own promotion testing by assessing user acquisition potential 

– Informing channel mix decisions by comparing visibility scores  

– Setting visibility goals aligned with proven high-performance approaches 

By continuously tracking shifts in Visibility Scores, marketers gain foresight into demand patterns. This supports data-driven experimentation that calibrates channel presence to maximize the organic returns delivered by high-intent users. Over time, strategic synergies between paid and unpaid growth are strengthened.