By finding what the category hasn't claimed yet. The AI Keyword Planner suggests opportunities per storefront, competitor tools show which terms rivals rank and bid on, and metadata testing tells you which additions will move rankings before you commit them.

In the ad intelligence layer. Top Ad Publishers shows which publishers actually serve the category's ads and how that inventory shifts, Top Advertisers shows who's winning the space you're planning to enter, and the creative formats appearing across both tell you what those placements expect. Media planning starts from the map of what's genuinely available.

By optimizing toward the events that matter. AI Smart Bidding targets cost per goal on in-app or custom events, allocation groups move budget toward the campaigns earning it, and per-storefront keyword suggestions keep the pool growing as campaigns scale.