Average Daily Spend is a metric available in the Campaigns dashboard that tells you how much was spent on your campaign on average for each day it ran. To calculate this, we take your total campaign spend and divide it by the number of days selected in the date range for the dashboard.


Importantly, we also factor in the actual duration of the campaign. So if you ran a campaign for 10 days but the dashboard date range you selected was for 15 days, we would divide the total spend by 10 days rather than 15.


Understanding your Average Daily Spend can be useful for benchmarking campaign performance over time and against other campaigns. It can also help determine if the budget is being allocated efficiently on a daily basis.