– Benchmarks competitiveness against top-ranking providers for high-volume keywords 

– Identifies terms requiring budget emphasis to boost rankings/impressions  

– Detects sudden decreases requiring immediate campaign adjustments 

– Compares changes among stores/countries to optimize global opportunities 

– Evaluates impact of new launches, pricing tests or seasonal adjustment tricks 

– Informs budget allocation decisions by prioritizing investments in keywords with higher chances 

By tracking Chance Score fluctuations, marketers gain visibility into organic ranking potential over time. This empowers data-driven decisions that refine SEO and bidding approaches. It aims spending where proven returns are greatest to maximize the organic value of high intent search traffic driving critical apps goals.