Keyword distribution refers to the strategic placement and distribution of keywords within a piece of content to optimize its visibility and relevance in search engine rankings. It involves using keywords in various elements of the content, such as the title, headings, body text, meta tags, and anchor text, in a natural and balanced manner.  

Keyword distribution strategies 

  1. Title Tag: Including the target keyword or a variation of it in the title tag can signal the topic and relevance of the content to search engines. Place the keyword near the beginning of the title for better impact. 
  2. Headings and Subheadings: Incorporate keywords naturally into the headings (H1, H2, etc.) and subheadings of the content. This helps organize the content and provides additional context to search engines. 
  3. Body Text: Sprinkle keywords throughout the body text, but avoid excessive repetition or keyword stuffing. Use keywords in a way that maintains the flow and readability of the content. Aim for a natural and conversational tone. 
  4. Meta Description: While not a direct ranking factor, including the target keyword in the meta description can encourage click-through rates from search engine results pages. Craft a compelling meta description that accurately describes the content and entices users to click. 
  5. URL Structure: If possible, incorporate the target keyword into the URL of the page. This can provide additional relevancy signals to search engines and make the URL more user-friendly and memorable. 
  6. Image Alt Text: When using images, optimize the alt text by including relevant keywords. This helps search engines understand the content of the image and can contribute to image search rankings. 
  7. Internal and External Links: When linking within your content or to external sources, use descriptive anchor text that includes relevant keywords. This helps provide additional context to search engines and enhances the user experience by guiding them to related content. 
  8. Keyword Variations: Incorporate variations and synonyms of the target keyword throughout the content. This broadens the scope of relevance and helps capture a wider range of related search queries. 
  9. Natural Language and User Intent: Write content with a focus on natural language and addressing user intent. Instead of solely optimizing for keywords, strive to provide valuable information and meet the needs of your target audience. Search engines are increasingly adept at understanding context and relevance, so prioritize user experience. 

Remember, keyword distribution should be done in a way that enhances the content’s value, readability, and user experience. Focus on providing high-quality, relevant content that aligns with search intent, and use keywords strategically to help search engines understand the topic and relevance of your content.