– Benchmarks alignment between targeted keywords and actual app functionality/value proposition. 

– Identifies keywords where relevance has declined due to app changes/competitors, signaling need for adjustment.  

– Compares relevance scores by country/language to optimize localization of keywords and content. 

– Evaluates impact of A/B testing different keywords or landing page optimizations. 

– Provides early signal of potential search/download intent mismatches before rankings are affected.  

– Tracks relevance stability over time to gauge effectiveness of SEO strategy against user expectations. 

By continuously monitoring Relevancy Scores, marketers gain instrumental feedback into how their chosen keywords and campaigns are perceived by users. This helps prioritize opportunities to refine search strategies, content and product features to better resonate with searcher needs. Over time, this strengthens organic growth from high-intent users.