The Search by Competitor feature allows you to analyze a rival’s paid keyword strategy by comparing the mutual and unique keywords targeted by your app and theirs, along with metrics like impression share and rankings over time. 

Some ways it provides valuable competitive intelligence: 

– Benchmarking bid/budget emphasis on shared keywords through impression share analysis 

– Identifying specialized keywords to potentially poach uncontested traffic  

– Evaluating match type deployments like broad vs phrase for optimization cues   

– Tracking seasonal or regional variances in keyword prioritization patterns 

– Detecting underutilized high-potential keywords for testing opportunities 

Regularly auditing direct competitors’ paid search tactics empowers data-driven campaign refinements. This optimizes user acquisition by leveraging proven strategies and anticipating rivals’ moves through their analytical digital fingerprints. Over time, organic growth is strengthened.