The Search by Keyword feature allows you to view competitors’ performance for a specific keyword. This allows analysis of rivals’ paid search strategies through metrics like impression share and rankings over time. The graphical representation facilitates benchmarking and identification of profitable keywords to target. Regular monitoring helps optimize campaigns against proven tactics and anticipate bidding adjustments by top performers. Overall, the insights enable data-driven refinement of keyword strategies by capitalizing on established players’ successes. 

Some additional points: 

– You can compare match type strategies like broad, phrase and exact. 

– Filtering by country provides localized performance benchmarks.  

– Tracking rank fluctuations points to calendar-based budget opportunities. 

– Identifying under-promoted keywords presents opportunities. 

By continuously auditing direct rivals’ tactics, you gain foresight to strategically strengthen your own organic growth through analytical learnings from proven high-performing campaigns.