- Account health check
- App, market, and competitor analysis
- Strategy development for key markets and budget distribution
- Technical configurations of MMP and MobileAction CMP
- Proper account structuring
- Campaign setup and KPI identification
- Launch of campaigns
- Market and trend monitoring
- Daily monitoring
- Regular online meetings
- Always-on Slack and email support
- View access to MobileAction CMP
- Continuous optimization of bids, keywords and custom product pages
- Testing key markets to maintain KPIs
- Scaling strategies for new markets
- Hypothesis and testing for custom product pages
