Looking to boost your app's visibility and acquire more users? Our 2025 ASO Report is your ultimate guide to navigating the evolving app store landscape. Packed with data-driven insights, keyword trends, and top-ranking app strategies, this report will equip you with the knowledge to optimize your app's presence and achieve organic growth.
In our previous blog, we introduced you to our new Visibility Analysis Tool.
Visibility Report provides you with an overall picture of the popularity of an app in different countries. As it takes impressions into account, it gives you the result of your cumulative ASO efforts for your app.
One of the biggest advantages youâre going to get with Visibility Report is seeing how your appâs visibility got affected as a result of your updates and ASO efforts. Letâs take a closer look at our new Visibility Report tool with some fitness apps and see how their visibility scores have changed with recent updates theyâve done. These updates include things like changing screenshots, subtitles/titles and descriptions, which are all efforts done towards ASO. So, if you want to know the latest strategies of your competitors, you might want to pay attention to this one.Â
Visibility throughout the World
The coronavirus took over the world and forced all of us to stay at home. So, there has been an unsurprising rise with fitness apps visibility and theyâve been adopting their strategies to fit this new stay at home 24/7 lifestyle. Letâs take a look at 3 different fitness apps. And see what theyâve changed with their updates and how itâs paying off.
Hereâs the visibility map from Visibility Report from our ASO Intelligence tool. The map shows three different fitness apps, Nike Training Club, Home Fitness Workout by GetFit and 7 Minute Workout and their visibility scores for different countries. The darker the color, the higher their visibility score is for a country. If you are checking on multiple of your competitors you can see through this tool how active theyâre in a certain country through their localization efforts as well. For this one, we just want to see their overall visibility situations throughout the world.Â
So, letâs dive deeper now and check one of the fitness apps individually to see what they kind of efforts theyâve done to increase their visibility.
Above we can see 7 Minute Workoutâ s visibility map and how much itâs being used for different countries. Below the map, we can see a graph for 7 Minute Workoutâs Historical Visibility Chart, this is a graph that shows us the visibility score of the app for the selected country and date range. For this one, we chose the United Kingdom, one of the countries theyâre more active in. We are going to be basing all the data coming up in the UK for that reason too.
One of the most useful features here is the little pins. These show us the update dates. And from here on out we can hover over to App Update Timeline to see the details of each update. We see that they had an update on March 23rd. And although their visibility score seems to have always been good, we can see that afterward, their visibility score has increased even more.
App Update Timeline
When we come on to 7 Minute Workoutâs App Update Timeline, we can see exactly what theyâve changed with each update. For their update on March 23rd, theyâve revised their description, screenshot and completely changed their subtitle. Changing description for iOS apps is not as much a priority as it is for Google Play apps. However, subtitle change is a big deal when thinking about ASO. Their previous subtitle was âDaily workouts for weight lossâ which is now changed to âWorkouts at home -no equipmentâ. Quite catchy for someone looking to workout at home and stay fit right? đ
Keyword Intelligence and ASO Report for 7 Minute Workouts
Keywords are, as we know are one of the main factors in ASO strategies. When we choose to see the top ranking keywords by clicking on rank, we can see that âexercise at homeâ, âat home workoutsââ âhome fitnessâ and âhome workoutâ are all top-ranking keywords for 7 Minute Workout. All are home-related keywords. So they’re fit for the situation the world is in right now and 7 Minute Workout seems to have succeeded in ranking for them.
Moving along with the ASO report, letâs check out how their keyword ranking has been through April 5th to April 12th. We can see that 7 Minute Workout is again boosted rankings for keywords related to working out at home. So much so that when theyâve used just the âworkoutâ and âhomeâ keyword it didnât do much for them. But when they used it together we can see an increasing graph.
When we switch over to the Keyword movement tab we can see that the âhomeâ keyword started to rank more for 7 Minute Workout.
We hope that you enjoyed our blog post diving deeper into Visibility and ASO Report. We hope our new feature will ease your efforts while doing ASO and give you more insight into your competitor analysis and strategies regarding ASO.
Want to know how your appâs doing? Check out its visibility report now!
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Looking to boost your app's visibility and acquire more users? Our 2025 ASO Report is your ultimate guide to navigating the evolving app store landscape. Packed with data-driven insights, keyword trends, and top-ranking app strategies, this report will equip you with the knowledge to optimize your app's presence and achieve organic growth.