Marketing an app isn’t the easiest task. Whether you are a seasoned mobile marketer/developer or you are just starting, professional help is always beneficial. However, if you are just starting, finding an agency can seem especially daunting. In order to help you make a decision, this list of top agencies will give you an idea of what a mobile marketing agency can provide you.
App Growth Network:
App Growth Network (AGN) is a full-service app marketing agency. They started in 2018 as a very small team based in Vancouver, Canada, and have grown to a global team of 20 strong, with members stationed around the world.
Read on about App Growth network to get some basic information about their company and what it does.
AGN has served clients in all app industry sectors. Examples of the company’s illustrious list of clients include Rovio’s Hatch Entertainment and Zynga in Gaming, Carrie Underwood’s Fit52 app, Relax Melodies, and Breethe meditation app in the Health and Wellness space, Sage Accounting and GraphicOne in Fintech, SweetPea dating app, and many more.
App Growth Network offers award-winning services such as covering every step of the user acquisition funnel. In addition to this, the company specializes in many areas which include ASO, and paid user acquisition tactics with the major networks.
Some examples of such networks include Apple Search Ads, Facebook Ads, Google UAC which also operate on other third-party channels. Additionally, they provide retention and analytics services, pre-launch and post-launch strategies.
If you require a collaborative approach, AGN is all about a data-first. This means they make sure to work one-on-one with you to provide customized solutions that meet your specific business goals. App Growth Network also has in-house reporting dashboards and is continuously improving API integrations with the most prevalent advertising platforms out there.
M&C Saatchi Performance
M&C Saatchi Performance is one of the top marketing agencies of this year. The global digital media agency is leading the evolution of media buying. Furthermore, the company works closely with many popular brands. They can grow and engage your customer bases through effective, measurable, evolving media strategies with bespoke, best-in-class client services.
The desire to deliver drives their team and they make sure to provide outstanding results. M&C Saatchi Performance strives to exceed client expectations. This is evidenced by how they continue to maintain long-lasting relationships with world-leading brands including Amazon, EDF, and Zipcar. They speak with clarity in a data-driven jargon-filled industry to build consistent business growth for you. This means that you will not feel lost or confused when you are starting on your brand marketing journey.
M&C Saatchi Performance launched in 2006 as Inside Mobile, and formerly M&C Saatchi Mobile. They have built the foundation of their business in the mobile acquisition and set the standard for media in mobile.
As the digital landscape moved from device-specific to device-agnostic they diversified their services offered. developing into a full-service digital media agency and rebranding to M&C Saatchi Performance in 2018. Their head office sits in London while their regional bases stretch across the globe, from Singapore to New York, providing local digital media buying services in everything from display to paid social to programmatic. The company lives by the thesis, if it can be bought digitally, they buy it.
With a rich mobile heritage, they are leading the M&C Saatchi name into the future, maintaining independence that allows their focus to be on finding the best solution for their clients. They work with the right people at the right time to deliver the right message to the right consumer.
yellowHEAD is an AI-powered performance marketing company. They unify paid and organic solutions with advanced in-house technology to optimize marketing budgets with precision.
Founded in 2013, yellowHEAD has grown to over one hundred employees. Their offices are now all around the world, for instance, in the US, Europe, and Israel. The agency partners with some of the biggest brands in competitive industries, from Gaming to CPG, Health, Fintech, and more.
As we would expect from a leader in User Acquisition, SEO, and ASO, yellowHEAD boosts growth for leading brands. This list includes P&G, Zynga, Intuit, Airbnb, Tinder, Twitter, as well as many more.
Firstly, their creative analysis technology, Alison, identifies best-performing elements and provides actionable recommendations for a better creative strategy. Additionally, with this in hand, yellowHEAD’s Creative Studio provides end-to-end creative solutions. They also deliver performance-oriented creatives that drive action.
Moreover, yellowHEAD’s Analytics Platform offers a fully customizable, comprehensive analytics dashboard for real-time insights and complete transparency.
Finally, yellowHead certainly stands out as one of the top marketing agencies of this year.
Founded in 2013, Consumer Acquisition is a technology-enabled marketing services company. They manage more than $3 billion in creative and social ad spend for the world’s largest mobile games, apps, and performance advertisers. They provide creative studio and media buying services for advertisers like Zynga, Roblox, Blue Apron, Ford, Sun Basket, Yelp, Jam City, Rovio, and many other companies. Their completely virtual team has employees located all over the world.
Consumer Acquisition provides Creative Studio and Managed Services.
Their Creative Studio allows companies to get breakthrough creative ideas from their elite Hollywood storytelling creative team with vast animation and social advertising experience. With their help, your business can unlock creative ideas that make Facebook, Google, TikTok, and Snap advertising profitable.
The Managed Services service manages $150 million in monthly ad spend. This provides them with a broad view into creative and UA trends across Facebook, Google, TikTok, Snap & Apple Search Ads. Therefore they can cost-effectively benchmark and improve the financial performance from user acquisition.
Established in 2011 and headquartered in Rehovot, Israel, Persona.ly is a tech product company driving mobile user acquisition for brands and app developers, operating world-wide and focusing on the USA, Korea, Japan, Russia, South East Asia, and India.
Persona.ly acquires engaged users for top-grossing apps, amongst them are Clipwire Games, Tilting Point, Ilyon, 4:33, Kefir!, Netmarble, Game Point, U.LU Games, GOAT Games, Animoca Brands, and more.
In AppsFlyer’s latest Performance Index, Persona.ly ranked 13th as part of the fastest-growing, up-and-coming media sources of the North American region
Using their proprietary bidder and machine-learning algorithms, Persona.ly offers transparent, performance-based, highly-targeted app install and retargeting solutions.
Persona.ly combines its ML-based targeting abilities with creative generation, offering their partners immersive and interactive creatives. Their targeting algorithms, which rely on hundreds of data-points comprised of real-time, historical, and post-install user data, and their performance-based bidder, allows Persona.ly to acquire loyal and engaged users for apps of any category.
Persona.ly offers fully managed mobile UA campaigns, focusing on reaching and exceeding ROAS and CPA goals, delivering their partners with quality, long-term results, rather than just fulfilling CPI goals. Their proprietary bidder processes over 500K ad auctions per second, allowing for extensive reach and scale.
Their use of machine-learning models allows them to operate with full transparency. They do this by sharing both granular placement-level performance data, as well as insights into specific user and session-level features.
With the upcoming deprecation of the IDFA in iOS 14.5, Persona.ly prepared an alternative data-driven approach to UA in the new reality. Through the usage of ELMo, a deep-learning language model Persona.ly is able to utilize the App Store’s app description in order to evaluate the contextual relationship between the promoted app and the ad placement, in a much more robust way than just using the app’s category.
By processing the text in the store description and embedding it into a vector, Persona.ly is able, in real-time, to surmise the contextual distance and relationship between the promoted app and the placement, and make more educated bidding decisions. Combining this data with additional bid request data, Persona.ly is able to run UA effectively, while still adhering to users’ privacy, as can be seen in the results from their case study for Tilting Point’s Cat Game.
These companies will be a great start to set you on the path for marketing your applications. For more information about app marketing, tips tricks, and strategies, sign up for a demo with us and receive a simplified and enriched app marketing experience.