We know that navigating through the whole user acquisition funnel can be overwhelming. But that’s about to change; we’ve got some exciting news for you! We’re thrilled to introduce our latest game changer, Compass, your trusted companion while scaling your app. 

Whether you’re an ASO Expert or a UA Manager, Compass is here to help you navigate the data overload and let actionable insights illuminate the path to sustainable app growth.

What’s Compass All About?

The daily life of ASO and UA experts is usually packed with multiple KPIs, apps, activities, and countries, struggling to pinpoint the root causes of changes among hundreds of data points and seeking to follow the successful strategies of competitors. 

Compass is your GPS for app market analytics. It clarifies the confusion, offering a unified view of various key metrics and activities that affect your app’s performance. Whether organic growth, paid campaigns, or in-app events, Compass cuts through the data confusion and shows you the way. 

Much like a real-life compass, our compass comprises 3 essential elements.


Explore is your comprehensive solution for simplifying competitor analysis and gaining data-driven insights into your market. In a crowded app landscape, staying competitive can be challenging. There are endless data points you need to visit to understand the strategy of your competitors. That’s why we’ve designed Explore to help you navigate the complexities and make informed decisions effortlessly.

Explore Category Ranking Competitor Analysis 

Staying ahead of the curve is a necessity in app marketing. Explore equips you with powerful tools that enable you to uncover market trends and implement user acquisition and organic growth strategies that seamlessly align with the dynamic environment. These tools provide comprehensive insights into your app’s performance and comparative analysis against up to 4 competitors on a single, user-friendly interface. 

With Explore‘s user-friendly interface, you can compare multiple apps side-by-side on a unified dashboard. By providing a holistic view, Explore enables you to understand the strengths and weaknesses of your rivals with ease. However, Explore doesn’t stop simplifying comparison; it also provides insights into the app’s performance. It helps you uncover the reasons behind an app’s growth or decline.

This feature delves into every aspect of user acquisition, offering detailed ASO practices, such as organic category rankings, app metadata analysis, and update frequency tracking. Moreover, it offers valuable information on paid user acquisition. It presents keyword lists that generate top impressions in search result ads, custom product page strategies, and visual ad creatives’ performance across various ad networks. Explore also sheds light on app visibilities, localization performances and delivers a comprehensive app summary to guide your strategic decisions.

Additionally, Explore simplifies the reporting process. With just a single click, you can download and share your analysis, making it easier to communicate your findings for any purpose. 

It’s time to simplify your approach, strategize confidently, and share your success effortlessly; sign up now to experience the new era of competitor and market analysis.


This feature is designed to transform your app performance analysis. It empowers you to make smarter decisions by providing comprehensive insights into any app’s performance from every angle.

Trace allows you to explore the details of user acquisition, whether it’s through organic growth or paid methods, in a world that is highly competitive. It helps you save time by quickly pinpointing specific changes and activities that affected your app’s growth. The feature summarizes the whole process so you can focus on what matters most: strategic thinking.

Trace App KPI Analysis by MobileAction

Trace also elevates your decision-making capabilities. Gain a holistic view of your app’s store optimization and marketing efforts, leaving no room for guesswork. Trace leads you to make informed decisions on actionable solutions by viewing a comprehensive summary of your app and helps you save time and effort. 


Impact offers a clear view of the “before” and “after” effects of your UA campaigns, enriching your understanding of the strategic outcomes practically and straightforwardly.

Impact Custom Product Pages Analysis by MobileAction 

The word knowledge gains another meaning when you’re an app marketer, and Impact is here to provide the knowledge you need. It transforms your UA activities from predictions into a well-informed strategy, enabling you to optimize your app’s performance and achieve results.

Key Takeaways

In a nutshell, Compass combines Explore‘s competitive insights, Trace‘s user acquisition analytics, and Impact’s before-and-after analysis to simplify your journey.

  • Say goodbye to manual tracking of KPIs across different countries.
  • Identify what your competitors are up to and enhance your app’s organic performance.
  • Quickly pinpoint the reasons behind changes in your app’s performance.
  • Gain a clear view of your app’s performance, both organic and paid, in one place.
  • Analyze your competitors’ ad network choices to guide your budget allocation.
  • Understand how industry events or app updates affect your user acquisition metrics.

Save time, make better decisions, and stay ahead of the curve with all Compass provides. It will be your go-to solution and the ultimate guide for achieving app growth that sets sail into success. 

Get a walkthrough of Compass, and let’s navigate, illuminate, and accelerate your app growth journey together. Schedule a demo now to discover more!