Fintech innovation is ever-evolving, and finance apps face the challenge of standing out in a crowded marketplace. The fintech app industry is dynamic, driven by technological advances and shifting consumer expectations. In this blog post, we’ll dive into the current trends in finance apps ranking in Türkiye, shedding light on key strategies and opportunities for growth in the finance sector, from app visibility to user experience, marketing strategies, and potential growth areas.

App Store Optimization (ASO) and Visibility

The Leaders in Visibility

Navigating the nuances of App Store visibility is vital for finance apps, as it directly impacts their discoverability and popularity among users. Understanding and leveraging these dynamics is key, as the right visibility can mean the difference between widespread adoption and being forgotten. Let’s explore how some of the leading finance apps in Türkiye are mastering this aspect of digital presence:

  • Binance: With a visibility score 94, Binance ranks for 1,014 organic keywords. It holds the first place for 196 of these keywords, which means about 19.33% of its keywords are in the top 30.
  • also has a visibility score of 94. It ranks for 769 keywords, with a strong presence in the top 30 for 635. This is an outstanding 82.58% of its total keywords.
  • TradingView: TradingView boasts a visibility score of 92 and ranks for 812 organic keywords. Remarkably, 695 of these keywords are in the top 30, accounting for approximately 85.59% of its total keywords.
  • BTCTurk: With a visibility score of 89, BTCTurk ranks for 1,977 organic keywords, and 750 of these are in the top 30, which translates to around 37.94% of its keywords.
  • ForInvest: ForInvest has a visibility score of 85 and ranks for 413 organic keywords.
  • Midas: Midas follows with a visibility score of 83 and 395 organic keywords.
  • Paribu: Paribu has a visibility score of 81 and ranks for 377 organic keywords

These stats highlight the significant efforts and successes these apps have in maintaining a strong presence on the App Store, with some, like and TradingView, showing exceptionally high percentages of keywords in the top 30.

Importance of ASO in Finance

In the world of fintech applications, App Store Optimization (ASO) is more than just a strategy; it’s the basis of success. ASO plays a pivotal role in how finance apps are organically discovered, perceived, and ultimately trusted by users. A high visibility score, achieved through effective ASO, goes beyond mere discoverability. It strengthens an app’s position as a credible and authoritative player in finance. 

Trust is paramount in finance, where users deal with sensitive information and transactions. A high-ranking app with great reviews is often perceived as more reliable and secure simply because of its position in the App Store. This perception is vital in convincing users to not only download the app but also engage with it for their financial needs.

Advertising Strategies and Market Share

When we look at the paid user acquisition activities as a part of our research on Türkiye’s finance apps, Paribu’s success in the ad space is noteworthy. Paribu achieved a significant impression share of 44.46% by focusing on SUI in its ads. Their ad was live across multiple major advertising networks, including Kayzen, Vungle, AdMob, and AdColony, for 58 days.


A key aspect of their advertising strategy was the simplicity of the ad’s design and message. The ads effectively communicated the ease of buying cryptocurrency, particularly SUI, in a manner that was straightforward and accessible. This simplicity in design and clarity in messaging resonated strongly with their target audience, cutting through the noise in a crowded market space.

User Experience Trends in Finance Apps

Phone-in-Screen App Screenshots: A Standard?

For apps in the Türkiye storefront, a trend in the presentation of finance apps is the adoption of “phone-in-screen” app screenshots. This trend goes beyond just style; it’s a strategic decision to make apps seem more user-friendly and easier for potential users to understand. By showcasing the app interface within the context of a smartphone screen, apps are effectively bridging the gap between the digital product and the physical experience of using it. This approach provides a realistic app preview, setting clear expectations for the user experience.


In-App Events: The Road Less Travelled with Great Potential

In contrast to the widespread adoption of phone-in-screen visuals, there’s a notable gap in the utilization of in-app events within the finance sector in Türkiye. This underexplored territory might hold potential for user engagement and retention. In-app events, such as special promotions, educational webinars, or interactive financial planning sessions, can significantly enrich the user experience. They offer a chance for deeper interaction, fostering a sense of community and loyalty among users. This can particularly serve in finance, where user engagement directly correlates with trust and continued usage.

The underutilization of in-app events in fintech apps suggests a significant opportunity for differentiation in the market. By integrating events, apps can enhance user engagement and provide added value, further solidifying their position in a competitive field. This approach could lead to a paradigm shift in how users perceive and interact with finance apps, transforming them from mere tools to engaging, dynamic platforms that play an active role in financial management and education.


Optimizing for the Future: A Multifaceted Approach

As finance apps continue to evolve, there’s a growing need for a nuanced approach towards optimization. This isn’t just about staying visible; it’s about deeply understanding market trends and user preferences. In this context, utilizing various analytical tools can provide invaluable insights.

Finance apps have a significant opportunity to enhance their ASO and market presence. Platforms like MobileAction are instrumental in this process, offering a suite of features that cater to various aspects of app optimization:

For instance, when refining app metadata, the Keyword Optimization tool by MobileAction can play a pivotal role. Metadata optimization isn’t just about choosing the right words; it’s about understanding user intent and market dynamics. Similarly, keeping an eye on the competitive arena through MobileAction’s Keyword Gap analysis can uncover unique opportunities for differentiation.

Understanding how your app ranks in different regions can also offer strategic insights, where MobileAction’s Keyword Position Map might come in handy. It’s not just about knowing where you stand but also about identifying where growth is possible. Monitoring keyword performance over time can also reveal trends and patterns that might otherwise go unnoticed.

Additionally, getting an understanding of the advertising side, including what works for competitors and market leaders, can let you conduct more effective ad strategies, and the Ad Intelligence suite is just the place to get insights. As the Paribu example proves, advertising is about crafting messages that reach and resonate with the target audience.

This exploration into finance app trends highlights the importance of ASO, advertising done right, and user experience enhancements. The finance and fintech app sector is very active, with constant shifts presenting both challenges and opportunities. Understanding and responding to user needs and market dynamics is just as crucial as the technology itself.

Looking forward, it’s clear that the fintech sector will continue to evolve, with more sophisticated analytics and user engagement strategies becoming key differentiators. For deeper information into the trends and strategies, book a demo with MobileAction. And for continual updates on the finance app world, don’t forget to subscribe and stay ahead in this ever-changing landscape.