Our SearchAds compliments the philosophy of our Mobile Action ASO products. We believe that every app should have the ability to be discovered.

The first quarter of this year has brought with it some very exciting updates that you all will love. The updates make it easier for you to discover, bid and scale your Apple Search Ads campaigns than ever before. They include improvements on the user interface, automation and insights all based on your feedback and suggestions!

So feel absolutely free to continue to head on over to our homepage with all of your questions and ideas to our team!

If you have never used our SearchAds before, do not hesitate to ask them for a meeting or a demo. Also, you can click here to read on the advantages of using SearchAds.com for your Apple Search Ad campaigns.

Since we got that out of the way, let’s begin!

What’s New?

1. Automation History

You were previously able to save time by creating automated rules for a layer of campaign. When the desired conditions were met due to changes in the store dynamics, it would trigger the automation rule and take a certain action. You would also be notified.

With this new update we have introduced Search Ads Automation History!

History of Search Ads Automations showing value removed and set (Change Bid)

By simply clicking on “show all history” you will be able to keep a track of all your actions in the past for a certain automation rule you created.

2. Cohort Analysis

With the introduction of Cohort Analysis, you will always stay in the know of how your users behave and interact with your app.

You will now be aware of how effective are your Apple SearchAds. This will allow you room to make the appropriate changes to your strategy.

The data shown under the cohort analysis

For instance, you will have access to data for rate of return, the amount of ROAS (return on ad spend) and revenue resulting from it. Allowing you to see how well are your ads doing and if there is a need to make any changes.

If you are interested in finding out more about cohort analysis and how to enable it on your Search Ads funnel, click here.

3. Campaign Performance Chart – Hourly

We always strive to give our users the absolute best insight and advantage so they can stay ahead of their competitors.

With this new feature, you can follow how well your campaigns are performing on an hourly basis. Previously you had the Monthly, Weekly and Daily option to track your campaigns on our performance chart.

Showing hourly campaign performance for 8 days

Now you will be able to make appropriate changes to your campaign if need be it, in the shortest amount of time to make your ads more effective.

4. Attribution Tool – Support

When you click Attribution on our dashboard you will see 5 of our attribution partners, 2 of which have recently been added. Integration with them is crucial if you would want to enable cohort analysis. This is because all the information you receive on the user based after download in the cohort analysis are shown by these MMP (mobile measurement partner).

Step-by-step guide to set up integration

We now have a step-by-step guide along with customer support to help you with the integration with the attribution partners. So feel free to contact our team if you need help!

5. Extended Automation Rules

We have added new fields to the automation rules to take into account the new additions in attribution. Given these additions, now you will be able to take automated actions for wider fields of changes in the App Store and get updates about your active Search Ads campaigns. Some of the new conditions added to the automation rules include “LAT On installs”, “LAT Off installs”, “New Downloads” and “Redownloads”.

New fields added to the conditions under automation rule

That’s all for our Q1 updates for SearchAds but go ahead and check our Q1 updates for Mobile Action platform.
Stay tuned for more updates!