App marketing is a big field, with a lot of different strategies. In this post, we break down the different components of app marketing and how to know…
Continue Reading »How Runtastic Grew Their App using Mobile Action
Runtastic is one of the most well-known fitness apps on the market today. Learn how they got started, how they market their portfolio of apps and why their apps have been so successful.
Continue Reading »Top 3 Most Helpful App Marketing Posts Over the Past Year
The data is in! According to you, our most excellent users, these posts below are our 3 most helpful posts of the past year. Just in case you missed any, delve into the information below to rev up your app. Check them out! 1. How to Increase Your App Visibility Score Learn what your App […]
Continue Reading »ASO’s Evolution To App Store “Experience” Optimization
The last few years, the Google and Apple App Stores have been upgrading their search algorithms and machine learning processes to account for their users’ experience. But, since their algorithms were built upon the reports submitted by automated “bot crawlers” (pieces of software that scour the App store listings and the internet), it has always […]
Continue Reading »Top 5 Tips from ASO Expert Gabriel Machuret
We’ve already published a lot of awesome ASO tips, but here to give you his top 5 tips is Gabriel Machuret! Gabriel, author of ASO Ninja, the ASO Bible, and one of the world’s leading App Store Optimization experts, has helped over 400 developers and companies to optimize their apps and understand how the app stores […]
Continue Reading »Using Keywords to Unlock the App Store
All About Keywords Keywords! There’s lots of advice, much of it seemingly conflicting, about these tricky devils. Make sure they’re relevant to your category! Don’t use the same ones your competitors are using! DO use the same ones your competitors are using! What do you even do with them once you find the right ones? […]
Continue Reading »Top Ways to Achieve Balance Between Organic & Paid Installs
One of the biggest challenges for mobile marketers is acquiring new, quality users. Paid campaigns can bring you quantity, but because of the user’s intent, organic users are higher quality. There’s no need to target them; they simply come to you. With more than 1.2 million apps in the app store, many apps have focused […]
Continue Reading »6 Ways to Make Your App Holiday-Ready
Happy Holidays! To make sure your app is ready for the holiday season in the App Store, we prepared 6 easy steps to follow. If you need to learn more about App Store Optimization, sign up for Mobile Action Academy (it’s free).
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