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Learn how to get more users to your app by mastering different types of user acquisition. This can include strategies outside the app stores and other cutting-edge techniques.

User Acquisition

[Hyper-Casual Games Unlocked!] A Complete Ad Strategy Analysis

Dec 19, 2019 8 min read

Hyper-casual games have become the golden goose in the mobile game industry over the last couple of years. Although the committed fans of strategy...

New Feature: Cohort Analysis on SearchAds.com

Apr 9, 2019 2 min read

We’re excited to announce that our new feature cohort analysis for Search Ads is finally here! You can find this new feature on our...

Search Ads Set-up Guide

Mar 29, 2019 3 min read

Step #1: Integrating your Apple Search Ads account with SearchAds.com. First go to the integration option Then open your account settings in a new...

Daily Download Distributions of App Store Categories

Feb 7, 2019 3 min read

Every app developer is familiar with the fluctuations of downloads over the week. They can be frustrating when performing ASO and measuring its impacts....

7 Good Reasons You Need SearchAds.com!

Jan 10, 2019 3 min read

Apple Search Ads is becoming increasingly important for App Publishers, Marketers and even ASO managers. However, as the popularity of Apple Search Ads has...

New Year Resolutions in Health & Fitness Apps

Jan 7, 2019 1 min read

2019 started with many new decisions for app users, eager to revamp their lifestyles. As an ecosystem where the direct reflections of these changes...

How Does Seasonality Affect Your ASO?

Dec 24, 2018 1 min read

Marketers Should Give Importance to Seasonality When It Comes to ASO Christmas season is knocking at the door, people even started to write notes...

How to Run Successful Discovery Campaigns on Apple Search…

Nov 6, 2018 3 min read

Managing a Search Ads campaign can be extremely difficult. Managing numerous campaigns for different countries and different purposes can make you lose focus and...

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