Tremendous amount of competition on both of the major stores – Apple App Store (with 2.2 mln mobile apps) and Google Play Store (with 3.3 million mobile apps) makes it extremely challenging to convince people to download your app. On this blog, we will discuss the ways of how to stand out from the other apps in app stores and how to increase app downloads.
1. Improve App Store Optimization
First of all, to grasp the user’s attention your apps need to be highly visible. And to increase the level of visibility of your app in the app store there is no magical formula, there is App Store Optimization (ASO). Many developers underestimate the power of App Store Optimization, whereas it is very crucial for increasing the visibility of your app.
So, in order to answer the question of how to increase app downloads, it is important to know how people discover your app. App Store Optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search result, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.
Many developers who do not get enough downloads, want the result to be visible at the speed of a light. They cooperate with paid acquisition platforms like Facebook ads, Google AdWords in order to increase app downloads. But honestly, if your app is not working properly or if it doesn’t have a solid store standing, these effects won’t be too long lasting.
Getting back to App Store Optimization…
App Store Optimization is a long run solution, sadly, it’s not a one-time solution that you can set-it and leave-it. You will have to constantly tweak and update your keywords to stay on top of your competitors and ensure that your app ranks for the best possible keywords.
Seems a little daunting, right? Well, the good thing is that App Store Optimization allows your app to grow steadily and attract organic users who are much more likely to use your app for a long period of time and even spend money on it.
2. Make Your App Free At Launch
Free apps are generally getting more downloads in comparison with paid apps. And free apps can have In-App Purchases. When it comes to spending money on the newly launched app only a few people would do so. Honestly, who would like to spend money on an unfamiliar thing?
This might drop the number of downloads when your app is just launched. Making your app free at launch will push your app up in the search results and. If you already launched your app, and you have In-App Purchases (IAP) make them free for a while.
3. Be Online To Increase App Downloads!
Creating a website, a landing page, or a blog that are all unique. This all should carry the same design and unique creativity of your app. Social Media gives a hand to increase app downloads. Social Media giants such as Youtube, Facebook, LinkedIn are a great opportunity to take.
Recording a short video that focuses on one main feature of the app, and uploading it to Youtube channel that you will create for your app will certainly push your app up in the search results. Facebook or LinkedIn groups for your app will just add benefits to you 🙂
4. Influencer Marketing
It is all about increasing public awareness. It might sound easy, but when it comes to work it needs a careful implementation. Before that, let us answer the question “Who is an influencer?”
A person who is well known in a specific niche, and who is not having any kind of responsibility for the product is called an influencer.
The influencers are usually well-known people on various social media platforms such as Youtube, Instagram, Twitter or even forums.
So, the process of influencer marketing revolves around getting your app tested and reviewed by these people to put you directly in front of the user base that might be interested in your app. That is where the importance of influencer marketing lies.
Reaching out to influencers or celebrities is not that simple. You might put all of your efforts into reaching out to them.
5. Paid Acquisition
The paid acquisition is one more advice on how to increase app downloads, and as the name implies it is getting customers through paid methods such as ads, online network channels and etc. Social media giants such as Instagram, Facebook, Twitter, and Apple Search Ads are good examples of the paid acquisition.
This will surely have a good impact on your download count, so does your pocket will be affected. If you are ready to see the impact on your credit cards, go ahead it is a nice way to increase app downloads. But be careful not to burn all of your cash 🙂
For more information on Apple Search Ads visit this blog.
We as Mobile Action tried to explicitly give the detailed ways to increase app downloads as it is one of the biggest worries of developers and app owners nowadays…