2023 has been a year of acceleration for the app world and also for our solutions – MobileAction and SearchAds.com.

Throughout the year, our teams have worked tirelessly to push the boundaries of what’s possible, delivering solutions that empower our users, from one-of-its-kind tools in campaign management to pioneering products in competitive app analysis. As we wave goodbye to 2023, it’s important to take a moment to celebrate the significant advancements and milestones we’ve accomplished.

Redefining Apple Search Ads Campaign Management with SearchAds.com

Spending Smarter with Budget Allocation

This year, SearchAds.com introduced the one-of-a-kind Budget Allocation feature. This new addition to our Smart Tools empowers users to maximize their returns by wisely allocating their budget to high-potential campaigns. Leveraging data-driven algorithms, it ensures the best possible return without any overspending. This innovation eliminates the need for manual adjustments and storefront investigations, streamlining the process and freeing up valuable time for strategic planning.

budget allocation

Learn more about Budget Allocation here.

Seeing into the Future with Campaign Forecasting

The Campaign Forecasting tool has been a game-changer in predicting the future of Apple Search Ads campaigns. By enabling users to experiment with various daily budget options, it offers a clear forecast of how metrics like Impressions, Taps, and Installs could vary. This foresight allows for precise budget adjustments and the identification of rapidly growing storefronts, ensuring every dollar spent is a step towards success.

Customized Dashboard Reports’ Tailored Insights

In our commitment to personalized solutions, we introduced Customized Dashboard Reports. These tailor-made dashboards provide a comprehensive view of paid and organic user acquisition performance, focusing exclusively on key performance indicators (KPIs) that matter to our clients.

MobileAction: Steering App Growth to New Horizons

Compass: Navigating the App Growth Journey

Compass, our biggest innovation for the market this year, has redefined the app growth journey for ASO Experts and UA Managers alike. By combining Explore’s competitive insights, Trace’s user acquisition analytics, and Impact’s before-and-after analysis, Compass simplifies the complexities of the user acquisition funnel. This product has become the backbone for making informed decisions and achieving sustainable app growth.

Learn more about Compass here.

Introducing CPP Intelligence, a First in the Industry

For Apple Search Ads enthusiasts, we unveiled the first-ever Custom Product Page Intelligence feature. This innovative tool enables users to gain insights into competitors’ custom product page strategies and paid keyword themes, bypassing the need for costly A/B testing. It allows for the fine-tuning of custom product pages based on targeted keywords and competitor analysis, setting a new standard in the industry.

Learn more about Custom Product Pages Intelligence here.

Unleashing the Potential of Google App Campaigns Intelligence

Google App Campaigns Intelligence marks a significant advancement in mobile advertising strategy. It offers comprehensive insights into critical metrics on the Google Play Store, such as impression shares and organic keyword rankings, giving users a competitive edge in their advertising efforts.

Discover Google App Campaigns Intelligence here.

Updated Market Intelligence: The Next-Level of Market Analysis

The revamped Market Intelligence tool, Market Intelligence version 2, brings advanced accuracy to app download and revenue estimates. This tool provides an in-depth analysis of daily and historical data, enabling users to benchmark against competitors and strategize effectively across different storefronts. It offers insights into daily and monthly active users, refining product strategies for optimal growth.

That’s a Wrap!

Reflecting on the past year, we’re proud to say that MobileAction and SearchAds.com have not only met but exceeded expectations in setting new standards in data intelligence and campaign management. Our journey has been characterized by innovation, setting new industry benchmarks and redefining the landscape of app marketing and strategy.

As we transition into 2024, our commitment is stronger than ever. Our focus is clear: to continue delivering pioneering solutions that not only meet but anticipate the needs of our users. We’re dedicated to empowering our clients with the most advanced tools and insights, ensuring they not only stay ahead of the curve but define it.

We’re excited to embark on this journey with our users, partners, and the broader mobile app marketing community. Together, we will continue to break barriers, achieve new heights, and redefine what’s possible in the app market. Here’s to a 2024 filled with success, groundbreaking achievements, and growth. Let’s soar to new heights together!