– Analyze campaigns, metrics, and strategies across all apps and creatives for a selected advertiser.
– Gain insights into ad network distribution to see where they focus user acquisition spending.
– View country and language distribution to understand target audiences.
– Analyze media type performance (display, search, social, etc.) to benchmark channel effectiveness.
– Evaluate media resolution strategies (tablet, mobile, desktop, etc.) and optimize accordingly.
– View all creatives used along with related creatives to analyze creative testing tactics.
– Track metrics like impressions, clicks, CTR, spend over time to identify trends.
Having this comprehensive view of an advertiser’s full marketing efforts enables mobile marketers to:
– Benchmark against proven strategies driving scale for major advertisers.
– Identify overlooked channels or undervalued creatives as new potential opportunities.
– Adjust own multi-app, multi-country acquisition approach based on tested successes.
– Fine-tune creative testing process informed by direct competitor experimentation learnings.
Armed with these actionable competitive insights, marketers can strengthen user acquisition performance.
