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Redownloads (View-Through)

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REPORT
2025 ASO Report: Keyword trends, category insights, and top-ranking apps in the US storefront

Looking to boost your app's visibility and acquire more users? Our 2025 ASO Report is your ultimate guide to navigating the evolving app store landscape. Packed with data-driven insights, keyword trends, and top-ranking app strategies, this report will equip you with the knowledge to optimize your app's presence and achieve organic growth.

Read Report

Redownloads (View-Through) refers to the number of app reinstallations from users who viewed an ad but did not directly interact with it (tap, click, or convert) within a 24-hour window. This metric helps measure the indirect impact of advertising and brand exposure on user re-engagement and app re-downloads beyond just direct user interactions with the ad.

Key Points:

  • Tracks reinstallations or re-downloads of the app
  • Measures app re-downloads from users who viewed the ad but did not tap or click on it
  • Looks at a 1-day (24-hour) period after the ad impression
  • Provides insights into the indirect influence of advertising on user re-engagement
  • Complements other install metrics like new downloads and direct taps/clicks
  • Valuable for evaluating the broader effectiveness of marketing campaigns in driving app re-downloads

By analyzing Redownloads (View-Through), mobile app marketers can gain a better understanding of how their advertising efforts are impacting user re-engagement and app re-downloads, even when users do not directly interact with the ad. This metric helps paint a more complete picture of the customer journey and the various touchpoints that lead to app re-installations through Apple Search Ads.

REPORT
2025 ASO Report: Keyword trends, category insights, and top-ranking apps in the US storefront

Looking to boost your app's visibility and acquire more users? Our 2025 ASO Report is your ultimate guide to navigating the evolving app store landscape. Packed with data-driven insights, keyword trends, and top-ranking app strategies, this report will equip you with the knowledge to optimize your app's presence and achieve organic growth.

Read Report