App marketing and user acquisition space have a lot of successful women leaders! To give you an overview of how women app marketers turn their apps into gems and their thoughts on the app industry, we’re delighted to host our experts to share their success stories and best practices with the whole app marketing community.

In this panel, you will find out about the future outlook of the mobile industry after COVID-19, the upcoming IDFA changes, best practices in the UA space, and success stories with leaders from Snapchat, Product Madness, SpeakHer, Whatwapp, and Current.

Outline of the panel:

• How COVID-19 changed user behavior and how it affected UA efforts
• How leaders are preparing for IDFA depreciation
• AHA moments of app marketing leaders in their careers
• Success stories & best practices from experts
• Steps to take to succeed in the app marketing industry
• Managerial roles, struggles, and the ups & downs in the app marketing industry