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2026 ASO Report: Keyword trends, visibility benchmarks, and top apps in the US App Store

2026 ASO Report: Keyword trends, visibility benchmarks, and top apps in the US App Store

Want to improve your app’s visibility and grow installs in 2026? MobileAction’s 2026 ASO Report gives you a clear, data-backed view of how the US App Store actually performed in 2025. Inside, you’ll find keyword trends across categories, positioning patterns of top-ranked apps, and practical insights on app updates, in-app events, and custom product pages to help you plan your next ASO moves with confidence.

ASO report card 1

See which metadata terms dominate each category, how competition clusters around broad keywords, and where specificity improves match quality and conversion.

ASO report card 2

Understand how leading apps balance broad discovery terms with clear value communication, and how they align positioning with category trends.

ASO report card 3

Explore category-based update cadence, 2.68 million in-app events, and 22,636 custom product pages to understand how timing, format, and intent alignment influence long-term ASO performance.